The Hershey Company's portfolio of brands includes some of the most widely known, beloved and iconic brands in the American marketplace. Learn how The Hershey Company used a highly-targeted, multi-channel digital strategy to drive awareness and sales growth for one of its most popular heritage brands. Embracing strong consumer passion for baking with chocolate and cocoa, Hershey's delivered sweet recipe ideas to its core target of digitally savvy moms, while increasing brand relevance, loyalty and advocacy across leading social platforms in an exciting consumer promotion that drove strong sales performance in the process.