It's the year of the platforms. Facebook, Pinterest, Highlight, Twitter, and all the rest are only the beginning. Consumers like being able to connect through niche portals, and experts predict we'll see another long list pop up during the next two years. Add to that the explosion of devices and mobile operating systems, and you have an almost-impossible list to keep up with. How can we possibly optimize or even coordinate campaigns to take advantage of every new platform that comes in vogue?
What if there was an easier way?
We asked Bulbstorm's Bart Steiner for advice about navigating the quick-moving social-mobile landscape. He had some practical ideas including, "Don't always discount the old-school platforms." Here's more.
0:00 - Connect with "highly actives"
0:45 - Be active in the space. Listen.
1:10 - A simpler way to build multi-platform campaigns
2:00 - Tying in gaming and retail aspects
2:30 - From Facebook to mobile in 24 hours
2:55 - Engage through mobile, but not necessarily though apps
3:40 - Intel's "Phone of the Future" campaign
4:45 - NBC's Tour de France "What's Your Defining Moment?" campaign
5:40 - Advice for getting the most out of Facebook's Open Graph sharing
Run time is 7:04
Bart Steiner is an accomplished executive, consultant and entrepreneur with a passion for connecting brands and consumers around ideas! Prior to founding Bulbstorm in 2008, Bart founded and served for nine years as President of CM Solutions, a strategic planning and marketing consultancy serving CPG clients including Procter & Gamble, General Mills, Quaker and Dannon.
Bart previously served as CEO of CMplan.net, a collaborative Internet service targeting the retail and CPG industries, where he brought the company to profitability within its first year. Prior to his successful ventures as an entrepreneur and consultant, Bart served as Vice President of a business-intelligence software company and held various management positions at Procter & Gamble where he was twice awarded the prestigious Gold Club Award.
Bethany Simpson is the Video Director at iMedia, where she covers digital marketing tech and trends. She has interviewed over 500 business leaders in digital and traditional marketing, technology, security, and finance. Prior to iMedia she managed "The Leadership Network," a private online community for C-Level leaders of Fortune-1000 companies.
You can follow Bart and Bethany on Twitter.
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