Disney Interactive Media Group (DIMG) is the segment of The Walt Disney Company responsible for interactive entertainment, multi-platform video games, and lifestyle content on current and emerging platforms. The company recently held a Digital NewFront event in New York City to announce its new digital programming line-up.
DIMG's Dave Dickman told iMedia's Bethany Simpson that one of the big changes with Disney's digital programming is that "the walled garden is down." He said, "We want to get our content out to as many people, consumers, guests, as possible. Wherever they want to consume it." Watch the full interview for more.
Conversation highlights
0:00 - Capitalizing on a traditional legacy in the digital world
0:30 - Three announcements from the NewFronts
1:10 - Three new programs from Disney Interactive
1:35 - Why is Disney Interactive a good choice for brands?
Run time is 1:53.
Dave Dickman is the SVP, digital media sales & marketing, at DIMG. He's on the board of directors for the IAB and has also worked with Warner Bros., Yahoo, and Turner Broadcasting.
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