iMedia Connection

How digital is devouring TV -- and what it means for marketers

Marcien Jenckes

The cloud is absorbing the set-top box to learn more about the consumer

As the set-top box becomes more integrated with digital, it will become extremely personalized for the user. Here's why your marketing strategy may soon involve television whether you want it to or not.

Neilson is starting to measure views on smartphones and tablets

Neilson isn't just about TV anymore. Here's why the best aspects of online measurement are now being used by the television world.

Netflix wants to look like HBO, and the digital world is loving it

Who would have thought a few years ago that Netflix could pull off creating popular original content? Well, it's happened, and digital delivery networks are more than happy to accommodate the trend.