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David Smith
David Smith
Founder and CEO
Mediasmith
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David's Bio
David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today´s issues surrounding metrics in the digital marketplace. Today he is leading his agency into the forefront of emerging media technologies and social media.
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David's Photos (37)
Agency Summit Agency Summit Agency Summit Brand Summit Breakthrough


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David's Articles (21)
Published: June 27 2008 | DESKTOP APPS
Don't spoil your widget campaign
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
Published: February 05 2008 | iMEDIA ASIA
Can metrics catch up with media technologies' rapid growth?
David L. Smith shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development.
Published: January 29 2008 | iMEDIA ASIA
The new metrics landscape
Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through the key developments of metrics and their implications.
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David's Blog Posts (1)
Published: July 17 2009 | Media Planning & Buying
The New Metric For Success: CPW
I first wrote an article on CPW in 2001. We had been using this term at Mediasmith for several years and thought that we needed to put a stake in the ground on the term. Since that time, it has been used by select people in the industry but only recently has gained broader acceptance as the industry strives for metrics that can be...
David's Comments (4)
The counting controversy: a user's guide (page 5 of 5)
Posted: 3/8/2008 (1:22 PM)

You will always get different numbers from different methodologies, sometimes wildly different as you are seeing. Google Analytics and ad server stats are way different in an of themselves. My question is one of purpose. What are you going to do with the information? If it is selling advertising, server data will not be accepted by the buyers. You need demographic data too. If I were you, I would look into putting Quantcast tags on your site. This will give you objective third party data that anMore...

Save $11.6B with these click fraud safety nets
Posted: 1/17/2008 (7:39 PM)

Thanks Michael. This is information we all need to know.Dave SmithMediasmith

The counting controversy: a user's guide (page 5 of 5)
Posted: 11/20/2007 (2:37 PM)

OK, I stand corrected. But they still do not deal with the attribution issues in that they hijack the view through attribution as if the business were driven organically rather than by advertising. And, there are still major definitional differences between WAA and IAB that need to be resolved.

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