Good points Jim but I still think the decision to exit Radio and Print was a bit short-sighted. There is value in automating the trad'l media buying process and making it more accountable. Google could/should have ridden out the storm and cashed in when things turn around. Wonder if their TV platform will persist? Wrote about this on my blog: http://digitalseachange.blogspot.com/2009/02/google-cans-print-radio-and-then-there.html

I just read this column and agree with the comments that Sandeep's "assessment" of the search landscape barely scratches the surface here and is riddled with poor data and even worse extrapolations of what that data means. The key point to remember is that, even though search marketers pay for the click, they can track what happens on their website after the click. 90% of the search marketers out there wouldn't keep running search campaigns if people we're taking some sort of action post-click tMore...

Jeremiah - thanks for putting the spotlight on an oft-overlooked aspect of marketing. It's important to note that securing a good non-branded domain is only half the battle. Companies need to promote it effectively to generate real interest and traffic. To illustrate this point, I've created a website showcasing Good and Bad URLs. All the marketers out there would do well to check out my Do's and Don'ts and make sure they are maximizing their URL-investment. By the way, TaxCut is an H&R Block prMore...