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Jim Nichols
Jim Nichols
Senior Partner
Catalyst SF
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Jim's Bio
Jim Nichols is senior partner, strategist at Catalyst:SF. With over 22 years of advertising, market research and brand management experience, Jim bills himself as the Oldest Living Digital Marketer. He runs a daily blog at www.oldestliving.com
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Jim's Photos (17)
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Jim's Articles (12)
Published: December 08 2009 | BEST PRACTICES
5 fantastic digital branding campaigns from 2009
This year saw brands use digital to complement their traditional advertising more than ever. See why Levi's, Dos Equis, and others stood above the rest.
Published: September 21 2009 | INTERNATIONAL
Smutty campaigns that wouldn't fly
Sexuality, race, religion -- the fine lines that marketers must walk on these topics shift depending on where you are. Get educated on the cultural differences you need to respect.
Published: April 08 2009 | MEDIA PLANNING & BUYING
5 things agencies want from their clients (besides more money)
Here are some simple ways to improve the impact of digital marketing efforts by making small changes in the way agencies and their clients work together.
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Jim's Blog Posts (33)
Published: December 21 2009 | Opinions
Has authenticity replaced service as a desirable brand characteristic?
Would we rather that companies respond humanly, if not always perfectly? Is human imperfection on the part of brand representatives a desirable part of brand experience? Or would we rather have a perfect if automated and arm's length brand experience?   I've just spent a bit of time reading comments on the Consumerist blog, and the thing I...
Published: October 09 2009 | Video
A Seminal Moment In The History of TV
One of the highest rated TV shows writes and produces what will likely be its most watched episode of the season. The centerpiece? A parody of a viral UGC video from YouTube.  Go here if embed fails to appear. http://www.hulu.com/watch/101187/the-office-forever     Aside: Bob Vance of Vance Refrigeration has got moves! Am I...
Published: May 17 2009 | Media Planning & Buying
A Big Thank You For The Sponsor Presos At iMedia Austin
First, as an attendee of iMedia, I want to send a shout out to the many companies that make this excellent series of events possible throughout the year.But I want to thank you for more than that – because sponsor presentations are an excellent time for all of us to understand the tremendous amount of work being done EVERY DAY to make...
Jim's Comments (4)
Campaigns that will change your mind about mobile
Posted: 3/4/2009 (11:34 AM)

What a great piece. Great ideas and advice, and I love the way you tell the stories. Bravo!

14 hilariously effective online campaigns
Posted: 1/28/2009 (10:06 PM)

Hi Tim,I appreciated your thoughts, especially on Tea Partay which still makes me laugh out loud at the 50th viewing. Perhaps Tea Partay is the American equivalent of Little Britain's Vicky Pollard -- I get why she's funny, and I can even be slightly amused, but as America is 100% chavless, she'll never "speak" to me like it may speak to someone in London or Liverpool or Bradford. Well yeah but no but yeah but.Truth be told, I suppose we aren't entirely chavless now that Posh is here.Anyway, loMore...

Intrusive ads: a necessary evil
Posted: 8/5/2008 (6:54 PM)

Thanks everyone for your comments. Eric, to me the suggestion about washing powder is a great way to reach out to "super cleaners" -- consumers for whom clean clothes are a high involvement activity. But I think there will always be a role for intrusive messages in that most consumers (I'll wager) have no interest in cleaning tips. They just want clean clothes and inasmuch as a brand can provide them, it should ensure that the message gets to all. I like the idea and the opportunity that the webMore...

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