Dave's Bio
Dave is a Partner in Altus Alliance (a partnership of seasoned executives focused on helping early stage businesses). Altus Alliance helps early stage businesses develop and then execute go-to-market strategies focused on business development, marketing & sales. The Altus team all played leadership roles in growing companies such as Oracle, Microsoft and Intel into leadership positions in their respective markets. Later, they played senior Sales, Marketing & Business Development roles in several startups that grew into segment leaders. Altus partners are committed to leveraging their experience, insight and contacts, for the single purpose of delivering results. In its practice, Altus applies the Enterprise Sales Learning Curve principles espoused by Mark Leslie (current Stanford GBS professor and former Chairman & CEO of Veritas -- one of the largest software companies in the world). Leslie´s groundbreaking framework is being applied today by leading software startups and discussed at his Revenue Traction in a Startup World blog. Dave has worked with iMedia to help grow the online marketing industry. In addition, he does some writing for iMedia as well. Recent articles include Go Slow to Go Fast commenting on Mark Leslie´s Enterprise Sales Learning Curve framework, 2010 Predictions, Are you ready for Gmail?, Is your email old school?, There´s Gold Outside CRM Mailbox and the 2003 Year in Review for the online marketing industry. He also wrote iMedia first book review for its Book Club – the Wisdom of Crowds.
Dave's Photos (12)
Dave's Articles (16)
Published: October 06 2009 | VIDEO
Video is playing an increasingly important role in the marketing mix. Here are the social and educational tactics that are coming out on top.
Published: September 10 2009 | VIDEO
YouTube was a great place for brands to start their forays into online video. But if you want your viral campaigns to really take off, consider these points.
Published: June 26 2009 | VIDEO
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
