Mathew's Bio
Dr Mathew McDougall is recognised worldwide as a leading expert on online advertising and online marketing analytics. He founded the SinoTech Group in Beijing after identifying a need in the Chinese market for an integrated digital advertising platform. Having already developed relationships with many of China´s largest websites and online publishers, he was intent on promoting an end-to-end online advertising platform to internet publishers and advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions. Dr McDougall is a frequent spokesperson on internet search marketing, online advertising and guest speaker at internet industry forums.
Mathew's Articles (8)
Published: October 21 2008 | iMEDIA ASIA
The interactive marketing industry is consolidating. Learn why this is important and how it impacts you.
Published: September 23 2008 | iMEDIA ASIA
Twitter has opened a whole new world of customer interaction through micro-blogging.
Published: August 05 2008 | iMEDIA ASIA
The best way to insure your search marketing candidate is qualified is through certification. See why it works.