People Connection Member Sign In
RSS Feeds
PEOPLE CONNECTION
Mathew McDougall
Mathew McDougall
Group CEO & Executive Chairman
SinoTech Group Limited
Contact Mathew
Public Profile:
www.imediaconnection.com/profiles/drmattmcdougall
PRINT PROFILE
Invite People(What's this?)
Invite colleagues, business partners, and other qualified professionals to join the iMedia community.
Go To Sign In
Browse Profiles Directory
Mathew's Bio
Dr Mathew McDougall is recognised worldwide as a leading expert on online advertising and online marketing analytics. He founded the SinoTech Group in Beijing after identifying a need in the Chinese market for an integrated digital advertising platform. Having already developed relationships with many of China´s largest websites and online publishers, he was intent on promoting an end-to-end online advertising platform to internet publishers and advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions. Dr McDougall is a frequent spokesperson on internet search marketing, online advertising and guest speaker at internet industry forums.
More »
Mathew's Articles (8)
Published: October 21 2008 | iMEDIA ASIA
Digital agency evolution in Asia
The interactive marketing industry is consolidating. Learn why this is important and how it impacts you.
Published: September 23 2008 | iMEDIA ASIA
Micro-blogging in China
Twitter has opened a whole new world of customer interaction through micro-blogging.
Published: August 05 2008 | iMEDIA ASIA
Validating search marketing skills
The best way to insure your search marketing candidate is qualified is through certification. See why it works.
More Articles »

Mathew's Comments (5)
How name-brand cosmetics sites perform on the Chinese internet
Posted: 12/6/2008 (9:08 PM)

Christophe,Interesting post. I would have not guessed that China was already ahead of Germany and France. Anyway, I liked it so much I posted into my facebook group (http://tinyurl.com/5g8maq)ThanksMatt

Micro-blogging in China
Posted: 9/25/2008 (3:55 PM)

Sam,Thanks for your update regarding Dell using micro blogging tools in China.. We know that they are a great social network user in US and great to see that practice following into this region.Anyone else know of other Chinese brands using or moving towards using micro blogging for marketing?CheersMatt(Twitter: @sinotechian)

IWOM centered marketing in China
Posted: 9/20/2008 (12:32 AM)

Sam,Very much enjoyed reading your story. As an Agency in China (www.sinotechgroup.com.cn) doing Social Media Marketing we are seeing a lot of interest from companies in the US and Europe to undertake SMM for them either in China or in their home markets as an outsource provider.There is a lot of misunderstanding of what SMM has to offer and in fact how it is/should be conducted. Your last statement was right on the money, "social media are not about pushing messages, but rather about making conMore...

All Comments »
White Paper Library

View More Research »