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Mathew McDougall
Mathew McDougall
Executive Chairman & CEO
SinoTech Group Limited
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Mathew's Bio
Dr Mathew McDougall is recognised worldwide as a leading expert on online advertising and online marketing analytics. He founded the SinoTech Group in Beijing after identifying a need in the Chinese market for an integrated digital advertising solution. Having already developed relationships with many of China´s largest websites and online publishers, he was intent on promoting an end-to-end online advertising platform to internet publishers and advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions. Dr McDougall is a frequent spokesperson on internet search marketing, online advertising and guest speaker at internet industry forums.
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Mathew's Photos (2)
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Mathew's Articles (10)
Published: August 04 2009 | iMEDIA ASIA
Sharism and the potential impact on online reputation
Sharism is the spirit of Web 2.0, and as the number of bloggers and social media contributors continues to increase, so does the risk to your brand's image.
Published: February 03 2009 | iMEDIA ASIA
Dramatic changes in store for Chinese internet advertising
China's digital marketing industry may be dulled by the global downturn, but it will experience one of the most industry-changing periods ever seen in the Chinese internet space.
Published: October 21 2008 | iMEDIA ASIA
Digital agency evolution in Asia
The interactive marketing industry is consolidating. Learn why this is important and how it impacts you.
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Mathew's Comments (9)
Selecting the right search marketing partner
Posted: 11/13/2009 (8:45 PM)

Hi Kate,Nice to read your story on Search Marketing. Working in China has given me plenty of opportunity to see 'poor quality' SEM management by our competitors here.. mostly small SME's that think starting a search company is just about ringing Baidu and placing a keyword buying order...But those companies aside, the major's (such as SinoTech Group, adSage, Ogilvy) The companies here in China that manage thousands of keywords, using multiple ad groups, multiple landing pages, ad copies, doing AMore...

Shaun Rein on the state of ecommerce and digital marketing in China
Posted: 3/6/2009 (8:19 PM)

I enjoyed reading these perspectives from others working in the Digital Marketing space in China. There is a lot of things I agree with but also some things that are different (as you would hope). From the viewpoint of SinoTech Group, we also see a growing interest over the past year in Search Marketing. In 2009 I expect to see this broad adoption of search within campaigns but it is still inhibited given the lack of search knowledge/awareness within the agency system.With regards the video sectMore...

Why behavioral targeting won't happen quickly in China
Posted: 2/24/2009 (6:25 AM)

I just noticed this site did not show the Chinese characters that I used for the local companies and the search term in Baidu.If anyone is interested in these then just email me... my contact details are on my profile.CheersMatt

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