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Mathew McDougall
Mathew McDougall
Group CEO & Executive Chairman
SinoTech Group Limited
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Mathew's Bio
Dr Mathew McDougall is recognised worldwide as a leading expert on online advertising and online marketing analytics. He founded the SinoTech Group in Beijing after identifying a need in the Chinese market for an integrated digital advertising platform. Having already developed relationships with many of China´s largest websites and online publishers, he was intent on promoting an end-to-end online advertising platform to internet publishers and advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions. Dr McDougall is a frequent spokesperson on internet search marketing, online advertising and guest speaker at internet industry forums.
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Mathew's Photos (2)
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Mathew's Articles (9)
Published: February 03 2009 | iMEDIA ASIA
Dramatic changes in store for Chinese internet advertising
China's digital marketing industry may be dulled by the global downturn, but it will experience one of the most industry-changing periods ever seen in the Chinese internet space.
Published: October 21 2008 | iMEDIA ASIA
Digital agency evolution in Asia
The interactive marketing industry is consolidating. Learn why this is important and how it impacts you.
Published: September 23 2008 | iMEDIA ASIA
Micro-blogging in China
Twitter has opened a whole new world of customer interaction through micro-blogging.
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Mathew's Comments (8)
Shaun Rein on the state of ecommerce and digital marketing in China
Posted: 3/6/2009 (8:19 PM)

I enjoyed reading these perspectives from others working in the Digital Marketing space in China. There is a lot of things I agree with but also some things that are different (as you would hope). From the viewpoint of SinoTech Group, we also see a growing interest over the past year in Search Marketing. In 2009 I expect to see this broad adoption of search within campaigns but it is still inhibited given the lack of search knowledge/awareness within the agency system.With regards the video sectMore...

Why behavioral targeting won't happen quickly in China
Posted: 2/24/2009 (6:25 AM)

I just noticed this site did not show the Chinese characters that I used for the local companies and the search term in Baidu.If anyone is interested in these then just email me... my contact details are on my profile.CheersMatt

Why behavioral targeting won't happen quickly in China
Posted: 2/24/2009 (3:38 AM)

I read your article with interest but am not sure I agree with all your points you make. Your assertion that ecommerce in China is still in its infancy is correct but I would say, we are also seeing growing numbers of local Merchants in China adopting eCommerce at a rapid rate, although they have not yet applied eCommerce as their principal channel to grow their business and therefore pave the way for an eCommerce ecosystem to emurge.In regards, Behavioural Targeting in China, we have seen the More...

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