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David Shay
David Shay
EVP, Marketing
CPX Interactive
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David's Bio

A graduate of The University of Florida’s College of Law and a practicing attorney in the mid '90s, Shay has been involved in the field of marketing, both online and traditional, since 1998.

As Account Executive at WPI Advertising, a boutique advertising agency in New York City, he oversaw campaigns for clients including The NBA Store, The US Open Tennis Tournament and Findwhat.com (now Miva.com). Shay then honed his knowledge of online marketing as a Senior Associate at Endai Worldwide – a full service interactive agency – and as an Online Brand Manager for an executive event planning company, IQPC, before joining the CPX Interactive team in October of 2006.

As EVP of Marketing for CPX Interactive, Shay is responsible for developing, managing and delivering the ad network’s message, both internally and throughout the industry.

David's Photos (2)
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David's Blog Posts (1)
Published: May 14 2009 | Opinions
Marketing Begins at Conception
It's become a thing...a bit I do at the start of most marketing meetings. In a professorial voice, I stroke my beard and ask "What IS marketing?" I started it as a throw away ice-breaker and it has kind of stuck. But sometimes asking ourselves even the most basic questions that effect our lives (and forcing ourselves to answer) can be a...
David's Comments (2)
Ad exchanges: Why Google will ultimately win
Posted: 9/10/2009 (10:23 AM)

Sound arguments, to be sure, and who in their right mind would bet AGAINST Google, but unless they drastically change their MO they will only realize the scale and reach that exchanges compete for now and not the SERVICE and STRATEGY piece of the puzzle that good AD NETWORKS bring to the table.

Ad networks no help to advertisers
Posted: 8/17/2009 (2:12 PM)

I agree with John Ardis, but would also add that the point of worse performance is completely irrelevant if the DRASTICALLY lower cost of the inventory bought from ad networks is not introduced to the discussion and factored into the equation.
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