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        <title>iMediaConnection - Kevin Ryan</title>
        <link>http://www.imediaconnection.com</link>
        <description>iMediaConnection.com</description>
        <copyright>Copyright 2013 iMediaConnection.com. All rights reserved.</copyright>
        <language>en</language>
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            <title>5 can't-miss SEO trends</title>
            <description>Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here's how to adapt your tried-and-true strategies for the future.</description>
            <link>http://www.imediaconnection.com/content/26173.asp</link>
            <category>SEO</category>
            <pubDate>March 15 2010</pubDate>
        </item>
        <item>
            <title>The path to effective local advertising</title>
            <description>See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.</description>
            <link>http://www.imediaconnection.com/content/25245.asp</link>
            <category>LOCAL</category>
            <pubDate>December 09 2009</pubDate>
        </item>
        <item>
            <title>The click is dead; long live the click</title>
            <description>Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem?&amp;nbsp;</description>
            <link>http://www.imediaconnection.com/content/25125.asp</link>
            <category>WEB ANALYTICS</category>
            <pubDate>November 17 2009</pubDate>
        </item>
        <item>
            <title>Yahoo, Bing, and the uncertain future of search</title>
            <description>The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.</description>
            <link>http://www.imediaconnection.com/content/23952.asp</link>
            <category>SEARCH ENGINES</category>
            <pubDate>July 30 2009</pubDate>
        </item>
        <item>
            <title>Do we need to worry about click fraud?</title>
            <description>Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.</description>
            <link>http://www.imediaconnection.com/content/23547.asp</link>
            <category>PAID SEARCH</category>
            <pubDate>June 19 2009</pubDate>
        </item>
        <item>
            <title>How internet directory services failed</title>
            <description>Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.</description>
            <link>http://www.imediaconnection.com/content/23055.asp</link>
            <category>PAID SEARCH</category>
            <pubDate>May 14 2009</pubDate>
        </item>
        <item>
            <title>How to beat Google at search</title>
            <description>The next generation of search will require a shift in how we approach&amp;nbsp;its most important aspect: the users.</description>
            <link>http://www.imediaconnection.com/content/22773.asp</link>
            <category>SEO</category>
            <pubDate>April 22 2009</pubDate>
        </item>
        <item>
            <title>The future of search: 5 ways to prepare</title>
            <description>Blended search has changed the way we find everything on the web. Here's a look at the modern audience optimization tactics that can help marketers achieve big wins in this evolving area.</description>
            <link>http://www.imediaconnection.com/content/21726.asp</link>
            <category>SEO</category>
            <pubDate>January 19 2009</pubDate>
        </item>
        <item>
            <title>A Last Search Hurrah, and a Look Forward</title>
            <description>As our search editor takes up the reins at SES, he shares his parting words with iMedia readers.</description>
            <link>http://www.imediaconnection.com/content/15370.asp</link>
            <category>PAID SEARCH</category>
            <pubDate>June 14 2007</pubDate>
        </item>
        <item>
            <title>"Mahalo" CEO Jason Calacanis Speaks</title>
            <description>Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.</description>
            <link>http://www.imediaconnection.com/content/15231.asp</link>
            <category>SEARCH ENGINES</category>
            <pubDate>June 06 2007</pubDate>
        </item>
        <item>
            <title>Video Search Marketing Realities</title>
            <description>Our search editor finds new meaning in video search and how to make money with it.</description>
            <link>http://www.imediaconnection.com/content/15110.asp</link>
            <category>SEARCH ENGINES</category>
            <pubDate>May 30 2007</pubDate>
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