http://www.imediaconnection.com iMediaConnection.com Copyright 2013 iMediaConnection.com. All rights reserved. en In the digital realm, some marketers' personal brands are as well-known as the companies they stand behind. See how these digerati achieved celebrity status, and take a lesson from their successes (and failures). http://www.imediaconnection.com/content/24853.asp OPINIONS October 28 2009 When done right, Facebook applications represent the ultimate in consumer engagement. Meet the brands that are taking full advantage of this opportunity. http://www.imediaconnection.com/content/24437.asp Social Media September 16 2009 Zappos' head of user experience explains why he values authenticity above all else, and why social media will someday become more powerful than any kind of advertising imaginable. http://www.imediaconnection.com/content/24323.asp BEST PRACTICES September 08 2009 An obsession with CTRs could be what's keeping online from getting a greater share of the pie. Are we too far gone, or is there still a chance for a creative revolution? http://www.imediaconnection.com/content/24302.asp BEST PRACTICES September 04 2009 In this world of bustling social media, has the inbox become a dust collector? Check out this list of challenges facing today's email marketers. http://www.imediaconnection.com/content/23329.asp EMAIL June 03 2009 Does the female brain have an edge when it comes to marketing, or is that a myth? Take a look at some science that may fuel an industry gender war. http://www.imediaconnection.com/content/22532.asp Social Media April 02 2009 The Wikipedia founder says branding through user-generated content is the future of online media, so go for it while it's still cheap. http://www.imediaconnection.com/content/22473.asp Social Media March 26 2009 As major service providers get in line to provide location-based advertising, it's time for marketers and agencies to finesse their ad targeting. http://www.imediaconnection.com/content/22182.asp LOCAL March 03 2009 With new media come new opportunities -- and new traps. Check out these three recent social media dustups and the lessons they taught us. http://www.imediaconnection.com/content/22050.asp Social Media February 18 2009 Gawker Media's publisher says we should batten down the hatches, pull up the drawbridge, and stick our money under the mattress in preparation for the recession of 2009. http://www.imediaconnection.com/content/21566.asp Social Media January 13 2009 Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes. http://www.imediaconnection.com/content/21590.asp BEST PRACTICES January 08 2009