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        <title>iMediaConnection - Liza Hausman</title>
        <link>http://www.imediaconnection.com</link>
        <description>iMediaConnection.com</description>
        <copyright>Copyright 2013 iMediaConnection.com. All rights reserved.</copyright>
        <language>en</language>
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            <title>The new rules for owning and controlling social data</title>
            <description>How companies should manage their user data, privacy settings, and control options is likely to be a hot topic this year. Here are some steps that will help make sure you've got your bases covered.</description>
            <link>http://www.imediaconnection.com/content/28486.asp</link>
            <category>Social Media</category>
            <pubDate>February 11 2011</pubDate>
        </item>
        <item>
            <title>6 social sharing best practices for driving traffic</title>
            <description>Use these tactics to determine when to offer the "like" button and when to offer the "share" button. Employed in the right combination, both are powerful tools.</description>
            <link>http://www.imediaconnection.com/content/27968.asp</link>
            <category>Social Media</category>
            <pubDate>November 02 2010</pubDate>
        </item>
        <item>
            <title>Learn to leverage the social-search connection</title>
            <description>How should marketers be increasing their site traffic through the connection of social and search? Start with these four "musts" of on-site social optimization.</description>
            <link>http://www.imediaconnection.com/content/27704.asp</link>
            <category>Social Media</category>
            <pubDate>September 30 2010</pubDate>
        </item>
        <item>
            <title>Social referrals: How to attract this vital currency</title>
            <description>Socially referred traffic is taking its place alongside search as a critical area of marketing analysis and investment. Learn how to jazz up your site to benefit from the trend.</description>
            <link>http://www.imediaconnection.com/content/26722.asp</link>
            <category>Social Media</category>
            <pubDate>May 14 2010</pubDate>
        </item>
        <item>
            <title>A creative primer on the power of brand widgets</title>
            <description>Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.</description>
            <link>http://www.imediaconnection.com/content/21749.asp</link>
            <category>DESKTOP APPS</category>
            <pubDate>January 20 2009</pubDate>
        </item>
        <item>
            <title>Build a widget on a budget</title>
            <description>Widgets don't have to be prohibitively expensive. There are resources to help you build a widget with little or no design or development budget. Here's how.</description>
            <link>http://www.imediaconnection.com/content/20576.asp</link>
            <category>DESKTOP APPS</category>
            <pubDate>September 18 2008</pubDate>
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        <item>
            <title>How to become a widget whiz</title>
            <description>Widgets are all the rage, but it's not a channel that marketers should enter into lightly. If you're not taking these points into consideration, your application will likely fail to meet its objectives.</description>
            <link>http://www.imediaconnection.com/content/20380.asp</link>
            <category>DESKTOP APPS</category>
            <pubDate>September 03 2008</pubDate>
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