iMediaConnection - Andrew Ettinger

10 painfully common mistakes that buyers make

October 11 2012

Amateur and veteran media buyers alike are guilty of committing a number of everyday blunders. Here's a rundown of the top mistakes buyers should avoid.

What buyers want to hear from sellers

August 07 2012

Dishonesty, arrogance, and excessive industry jargon can plague buyer-seller relationships. Here's how to avoid painful interactions by understanding what buyers actually want.

10 painfully common mistakes that salespeople make

May 07 2012

Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.

A marketer's guide to mobile display advertising

April 16 2012

Mobile poses many challenges and considerations for digital marketers. Read on for help navigating this increasingly competitive platform.

Your web analytics crib sheet

November 11 2011

Analysis means understanding the data and finding a pattern. Use this article as your guide to becoming a web analytics rock star.

Why the click is still important

August 11 2011

To many, the click is an outdated form of customer measurement. Find out why this metric is not only still vital, but also possibly the most important digital measurement of all.

Critical things to know about online video

June 14 2011

Video's impact goes way beyond impressions. Make sure to consider these points when planning your strategy.

5 traps that can sink your SEO ship

January 17 2011

Search engine optimization can be a life preserver for a sustainable website. But unless you avoid these common misconceptions, your efforts may remain lost at sea.