﻿<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
    <channel>
        <title>iMediaConnection - Lucia Davis</title>
        <link>http://www.imediaconnection.com</link>
        <description>iMediaConnection.com</description>
        <copyright>Copyright 2013 iMediaConnection.com. All rights reserved.</copyright>
        <language>en</language>
        <item>
            <title>How to snag your dream job in digital</title>
            <description>Our industry is rife with opportunities, but candidates continue to sabotage their career paths. Five experts weigh in on how to win -- or lose -- your ideal digital job.</description>
            <link>http://www.imediaconnection.com/content/33654.asp</link>
            <category>Media Planning &amp;amp; Buying</category>
            <pubDate>February 28 2013</pubDate>
        </item>
        <item>
            <title>5 ways we're still botching mobile</title>
            <description>A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.</description>
            <link>http://www.imediaconnection.com/content/33626.asp</link>
            <category>Mobile</category>
            <pubDate>February 20 2013</pubDate>
        </item>
        <item>
            <title>Viral voices: Why one producer went digital</title>
            <description>Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.</description>
            <link>http://www.imediaconnection.com/content/31699.asp</link>
            <category>Video</category>
            <pubDate>May 04 2012</pubDate>
        </item>
        <item>
            <title>How to make the "mom connection" with Specific Media</title>
            <description>Specific Media understands that CPG brands are always looking to connect with the mom audience. Read about how it's bringing the two together.</description>
            <link>http://www.imediaconnection.com/summits/coverage/31571.asp</link>
            <category>EVENT COVERAGE</category>
            <pubDate>May 03 2012</pubDate>
        </item>
        <item>
            <title>How JiWire is using location to engage moms</title>
            <description>On-the-go moms are using location-based services more than ever. JiWire explains how it is tapping into this desirable demographic with great results.</description>
            <link>http://www.imediaconnection.com/summits/coverage/31572.asp</link>
            <category>EVENT COVERAGE</category>
            <pubDate>May 03 2012</pubDate>
        </item>
        <item>
            <title>Viral voices: How to become a YouTube sensation</title>
            <description>YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.</description>
            <link>http://www.imediaconnection.com/content/31583.asp</link>
            <category>Video</category>
            <pubDate>April 27 2012</pubDate>
        </item>
        <item>
            <title>Viral voices: How to win with an untapped audience</title>
            <description>Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.</description>
            <link>http://www.imediaconnection.com/content/31584.asp</link>
            <category>Video</category>
            <pubDate>April 24 2012</pubDate>
        </item>
        <item>
            <title>The driving force behind The Gap's biggest wins</title>
            <description>By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship that will last a lifetime.</description>
            <link>http://www.imediaconnection.com/summits/coverage/31569.asp</link>
            <category>EVENT COVERAGE</category>
            <pubDate>April 24 2012</pubDate>
        </item>
        <item>
            <title>Viral voices: Anatomy of a successful web series</title>
            <description>Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.</description>
            <link>http://www.imediaconnection.com/content/31556.asp</link>
            <category>Video</category>
            <pubDate>April 20 2012</pubDate>
        </item>
        <item>
            <title>Horror stories from agency clients</title>
            <description>Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.</description>
            <link>http://www.imediaconnection.com/content/31117.asp</link>
            <category>Brand Issues</category>
            <pubDate>March 02 2012</pubDate>
        </item>
        <item>
            <title>How Yippy delivers better SEO results for less</title>
            <description>Search is a crucial element of the digital marketing sphere, affecting everything from social media to offline strategy. Read about how Yippy is revolutionizing the space.</description>
            <link>http://www.imediaconnection.com/summits/coverage/31009.asp</link>
            <category>EVENT COVERAGE</category>
            <pubDate>February 15 2012</pubDate>
        </item>
    </channel>
</rss>