http://www.imediaconnection.com iMediaConnection.com Copyright 2013 iMediaConnection.com. All rights reserved. en If you're using any of these tactics in social, you will fail or spend loads of money avoiding disaster. Here's exactly what not to do when running your campaign. http://www.imediaconnection.com/content/33943.asp Social Media April 09 2013 There are many reasons why social efforts fail, but there are far fewer that explain success. Out of more than 400 companies studied, here are the top strategies that led to thriving social campaigns. http://www.imediaconnection.com/content/33547.asp Social Media February 05 2013 Don't throw away good money redesigning your online property without understanding the underlying problems. Here's why your site is under-performing and how to fix it. http://www.imediaconnection.com/content/32802.asp Websites October 02 2012 Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's a template to help you connect with consumers digitally. http://www.imediaconnection.com/content/32108.asp Social Media June 22 2012 Marketers need to know how context can filter cognitive and emotional response -- both in physical and digital environments. If you don't pay attention to these filters, your target consumers may miss your message. Here's why. http://www.imediaconnection.com/content/29459.asp Social Media July 01 2011 The time visitors spend on your site is precious, so don't waste it. Follow these design philosophies to ensure your website is built with your audience's interests in mind. http://www.imediaconnection.com/content/24194.asp Websites August 26 2009 Don't design your website just for men or women. Instead, you need to know when women think like men. The NextStage CRO explains. http://www.imediaconnection.com/content/18685.asp WEBSITES March 14 2008 Who are you really creating your email newsletter for, and is it doing everything it should be doing? The NextStage CRO helps you ask the right questions. http://www.imediaconnection.com/content/18511.asp EMAIL February 29 2008 When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications. http://www.imediaconnection.com/content/18352.asp Social Media February 15 2008 You can't really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains. http://www.imediaconnection.com/content/18203.asp Social Media February 01 2008 How do you decide who at your company should blog for your brand? The NextStage CRO is on the case. http://www.imediaconnection.com/content/18001.asp Social Media January 18 2008