http://www.imediaconnection.com iMediaConnection.com Copyright 2013 iMediaConnection.com. All rights reserved. en Despite the growing need to feed the beast, companies have yet to develop an organized approach to content marketing. Here's why this is a huge mistake. http://www.imediaconnection.com/content/34125.asp Media Planning & Buying May 07 2013 Marketers are rushing to jump on the content marketing bandwagon, but the landscape continues to shift. Here's the latest. http://www.imediaconnection.com/content/33939.asp Media Planning & Buying April 09 2013 Content aggregation has become integral to marketing and branding, but many organizations fail to follow some very basic rules. Are you one of them? http://www.imediaconnection.com/content/33784.asp Search March 18 2013 True success in content marketing requires both quality content and solid distribution strategies that will get that content "out there." Here's the latest. http://www.imediaconnection.com/content/33660.asp Media Planning & Buying February 26 2013 The terms "digital media" and "social media" are quickly approaching insignificance. Your brand needs these six qualities to stay relevant. http://www.imediaconnection.com/content/33613.asp Social Media February 13 2013 This year, the AP ran sponsored tweets from Samsung during CES. Here's why this unprecedented move is an example of how quickly media convergence is shifting. http://www.imediaconnection.com/content/33440.asp Media Planning & Buying January 15 2013 Rather than merely guessing what's next in digital, let's instead focus on what's important. Here are the areas to keep a close eye on in the coming year. http://www.imediaconnection.com/content/33337.asp Media Planning & Buying December 18 2012 Digital marketers have access to more personal data than ever, but privacy concerns can be misleading. Here is the real deal with real-time bidding. http://www.imediaconnection.com/content/33251.asp Targeting December 06 2012 Opening the doors to branded content can be a Pandora's Box for publishers. Here are the eight critical points that you must define before jumping into the "pay to play" model. http://www.imediaconnection.com/content/33141.asp Media Planning & Buying November 20 2012 As long as the internet is controlled by humans, fraud will exist online. It's time digital marketers face reality and act accordingly. http://www.imediaconnection.com/content/33067.asp Media Planning & Buying November 06 2012 In order to keep up with consumers, marketing organizations need to adjust their efforts at lightning speed. Read on for why it's critical to work cooperatively and adapt. http://www.imediaconnection.com/content/32948.asp Media Planning & Buying October 23 2012