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        <title>iMediaConnection - Heather Sundell</title>
        <link>http://www.imediaconnection.com</link>
        <description>iMediaConnection.com</description>
        <copyright>Copyright 2013 iMediaConnection.com. All rights reserved.</copyright>
        <language>en</language>
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            <title>Understanding your audience one screen at a time</title>
            <description>Successful multi-screen reach is not so much about quantity as it is about quality. Here's why advertisers should invest in tactical targeting instead of volume.&lt;BR&gt;</description>
            <link>http://www.imediaconnection.com/content/33527.asp</link>
            <category>Media Planning &amp;amp; Buying</category>
            <pubDate>February 04 2013</pubDate>
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        <item>
            <title>What the Pinterest boom says about digital</title>
            <description>The explosion of Pinterest emphasizes the web's shift from textual to visual, and it is ushering in a new age of search. Read about the platform's other impacts and how you should respond.</description>
            <link>http://www.imediaconnection.com/content/32074.asp</link>
            <category>Social Media</category>
            <pubDate>June 25 2012</pubDate>
        </item>
        <item>
            <title>What you need to know about social's future</title>
            <description>Social media will continue to grow, but what does this progression mean for marketers? Consider these five social media predictions to steady your balance on social's future wave.</description>
            <link>http://www.imediaconnection.com/content/30904.asp</link>
            <category>Social Media</category>
            <pubDate>January 31 2012</pubDate>
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