iMediaConnection - Kathy Sharpe http://www.imediaconnection.com iMediaConnection.com Copyright 2013 iMediaConnection.com. All rights reserved. en 3 brands using consumer benefit the right way In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history. http://www.imediaconnection.com/content/21858.asp WORD OF MOUTH January 29 2009 Make Imperfect Metrics Work for You Sharpe Partners' CEO outlines five ways to successfully measure results. http://www.imediaconnection.com/content/14863.asp WEB ANALYTICS May 16 2007 New Social Marketing Opportunities Sharpe Partners' CEO describes five ways to prepare for marketing within social networks&nbsp;in the near future.<BR> http://www.imediaconnection.com/content/13947.asp Social Media March 23 2007