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        <title>iMediaConnection - Eric Wittlake</title>
        <link>http://www.imediaconnection.com</link>
        <description>iMediaConnection.com</description>
        <copyright>Copyright 2013 iMediaConnection.com. All rights reserved.</copyright>
        <language>en</language>
        <item>
            <title>An analytics roadmap for marketers</title>
            <description>Measurement weighs heavily on every marketer's mind. As a result, actionable insights often fall by the wayside as results reporting becomes the primary objective. Here's how to stay focused.</description>
            <link>http://www.imediaconnection.com/content/31560.asp</link>
            <category>Web Analytics</category>
            <pubDate>April 24 2012</pubDate>
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