Motivity Marketing, Inc.
Kevin Ryan founded the strategic consulting firm Motivity Marketing in April 2007. Ryan is known throughout the world as an interactive marketing thought leader, particularly in the search-marketing arena. Today's Motivity is a group of professionals focused on thought leadership, innovation, and exacting tactical execution.
Over decades in the b... more
Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here's how to adapt your tried-and-true strategies for the future.
See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.
Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem?
The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
The next generation of search will require a shift in how we approach its most important aspect: the users.
Blended search has changed the way we find everything on the web. Here's a look at the modern audience optimization tactics that can help marketers achieve big wins in this evolving area.
As our search editor takes up the reins at SES, he shares his parting words with iMedia readers.
Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.
Our search editor finds new meaning in video search and how to make money with it.
Ad serving is a commodity-based business, but that may be changing. Clients like to think they own their data, but those days are coming to an end.
With billions spent on search marketing, are brand owners failing site searchers? Our search editor has the answer.
Our search editor peers into the minds and bodies of healthcare searchers and talks about how it illuminates all search marketing.
Who is searching with mobile devices and should you even bother? iMedia's search editor says yes, and no.
Think you've got search marketing licked? Think again. Our search editor reviews three mistakes to avoid.
Should you take action when your site is being defamed by a disgruntled blogger? You bet.
Although you CAN manage your content search campaign in the same interface as your paid search campaign, you're wasting money if you do.
Find out what iMedia's search editor says will make or break America's favorite search portal.
Atlas' principal analyst demonstrates how creative drives the success of video, regardless of the format.
Our search editor shows you how to increase your search return with these simple 30-minute fixes.
When is the right time to integrate SEO and paid search into your marketing mix? Our search editor takes out his stopwatch.
Use your customers' search keywords to connect your product with their quest for information.
MSN has been slow to increase its market share, but iMedia's search editor says the time has come for a Google challenger.
Finding the right combination of keywords is key, but where should you look? Our search editor shows you the way.
Last week's Yahoo! Searchlight Award win by Avenue A | Razorfish shows that the industry is taking search seriously as more than a direct response vehicle. Our search editor weighs in.
Where do people click and what should be more important to brands? Our search editor takes on the paid versus natural search debate.
With the long-awaited release of Yahoo's Project Panama, our search editor wonders if the company can finally overtake search juggernaut Google.
It's worth billions of marketing dollars each year, but some people still don't understand the difference between content search and directive search. Our search editor dives in.
Big search, small search, video search-- what's the formula for success? Our search editor wonders how advances from Yahoo! and MSN might change the game.
Don't believe the recent hype about search getting too expensive. "Hogwash," our search editor says, and then he explains why.
Is the era of one dominant search engine ending? Our search editor digs into the latest vertical search trends.
Our search editor asks the most difficult question in search.
From increased search consolidation to the combination of search with social media and beyond, our search editor looks at what to expect in the coming year.
Our search editor wraps up the year with a few last-minute campaign ideas, because it's never too late to let millions know just how much you care.
Our search editor reviews recent research from Yahoo! and comScore and explores how to make search and branding work together when dealing with social media.
An insiders look at the first research into the impact of advertising and brand engagement on YouTube.
What's the difference between a search engine and a search destination? Our search editor looks for answers in a changing content world.
Our search editor looks for meaning in how consumer shopping behavior turns to insanity in this most wonderful time of the year.
Our search editor has the latest on your holiday campaign, plus a five-point checklist to keep you on top of shifting consumer search behavior.
Our search editor explores the new SEM standards from the Direct Marketing Association and explains why they're an important sign that search is growing up.
Reporting in from ad:tech New York, our search editor proclaims that social search is changing all the rules-- and tells you what you need to know to keep up.
iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.
More and more people are buying online, but why? Our search editor tells us what smart marketers need to know.
Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.
Yes, more than a billion consumers live there, but do they have money to spend? Our search editor reports from ad:tech Shanghai.
iMedia's search editor writes that keywords are expensive enough; here's how to avoid bidding against your own brand.
iMedia's search editor sits down with Sean Cheyney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.
Our skeptical search editor dives right into the Google/YouTube acquisition. Will advertisers jump with big dollars into the newly acquired video destination?
iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy.
Our search editor explores how product reviews and other social media affect buying behavior, and thus, also search.
Video, image and vertical search are all the rage but how does the data really stack up? Our search editor reviews search tactics beyond the box.
Our search editor offers his perspective on finding the right mix of outsourced disciplines, based on your company's needs.
Need help with your search marketing initiatives but don't know who to trust? Our search editor offers sound advice.
A discussion addresses balance and maintaining a unilateral perspective for a successful integrated campaign.
A roundtable discussion addresses which targeting method -- contextual or behavioral -- is best for certain goals and categories.
With another wave of social search startups and VC hitting the trades, is it time to take social search seriously as a marketing platform? Our search editor sounds off.
Are your search marketing tactics ready for the 2006 winter holidays? Our search editor helps you to start planning now!
Our search editor explains why understanding search behavior is the path to enlightenment.
Our search editor attempts to make sense of the bizarre events of last week.
Our search editor weighs in on the IAB's recent efforts to define clicks and reduce fraud.
Our search editor takes an inside look at Google's new commerce enabling system.
Our search editor offers a post-show review of Monday's ad:tech Chicago session.
Our search editor offers a sneak preview of his session at next week's ad:tech Chicago, and don't miss the special 20 percent discount for iMedia readers!
Want to know how your competitors are doing when it comes to search marketing? Our search editor takes a peek inside a new service from Hitwise that answers the question.
Is this the end of click fraud as we know it? Our search editor dives into the Yahoo!/Checkmate settlement and explains what it means for you.
Our search editor dives into the latest search activity research and explains what it means for your next campaign.
Our search editor explains how the wheels have been set in motion for a change in the way we seek and find on the web.
Fraudulent clicks can cost you money, but you can stop click fraud in its tracks with the right tools.
iMedia's search editor vision quests for meaning in the pay-for-performance model.
Our search editor goes to the Caribbean and discovers a lesson on finding customers in a world without search.
From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.
Our search editor analyzes the flurry of buzz surrounding search and fraud.
Our search editor offers 90 million reasons to pass on this settlement.
Our search editor gets a sneak peak at the next generation Yahoo ad platform.
iMedia's search editor questions the future of search, media and the blogosphere.
Our search editor wonders if the butler-less search site can take on Google.
iMedia's search editor explains how brand perceptions can be controlled with SEM.
Our search editor offers data on Mother's Day search activity, and tips for optimizing it.
Our search editor looks at advances in search engine advertising program testing.
Our search editor tells us about a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness.
Cirque de Soleil's Stacy Spahle speaks about building the brand online, measuring a campaign's performance and successful marketing formats.
iMedia's search editor examines comScore data on online/offline buying behavior and interprets the findings.
Kevin Ryan speaks with Hilton's Jamie Welsh about the need to create emotional connections with consumers through media.
Kevin Ryan speaks with Revlon's Angie McSwain about matching resources with budgets, accountability and where the industry is going.
Community and users entering data into search results may change search forever: our search editor talks about the opportunities for marketers.
Kevin Ryan speaks with PointRoll's Gian Lombardi about using rich media to deliver an experience.
As more and more content finds its way onto the web and into search indexes, our search editor talks about a glorious future… if we get there.
Our search editor writes in from the one-stop search show last week in the Big Apple.
Our search editor says that going beyond traditional metrics is good for marketing.
iMedia's search editor examines Rollyo's search-outside-the-box methodology, and expounds on the benefits of "rolling your own."
Our search editor touches down on search and the Super Bowl.
iMedia's search editor offers a helping hand to the SEC.
Our search editor takes a look at the controversy surrounding Google.cn-- the search giant's latest URL.
Our search editor talks about why Google's latest battle has everybody worried.
Marketers discuss successful IM campaigns for "American Idol" and Unilever's new Axe brand at a recent agency summit in La Quinta, CA.
Our search editor explains why making sense of the race for local intelligence is harder than it looks.
Our search editor explores how a new suit against the search giant may shape our informed world.
Our search editor kicks off his 2006 column by chatting with the Safecount founders about cookies and the future of search measurement.
Our search editor takes us on an inside tour of the Google mind: fasten your seat belts!
Our search editor asks who (or what) will win the battle for audience mindshare.
Our search editor reports on a new tool from Hitwise that redefines search intelligence by helping you to find the gaps in your keyword selection.
Search Week continues! With stricter controls and better services, our search editor asks what's in store for paid search management?
Our search editor writes that this holiday season's contextual search is getting better, while bidding gets worse.
Our search editor reports in from this week's ad:tech in Shanghai -- and tells us that China is alive with search and online media.
Our search editor reports on his ad:tech panel, which asked if privacy concerns will slow search growth?
Recently released data from Yahoo! reveals search insights and buying funnel behavior.
What should you do with a Search RFI? Search Editor Kevin Ryan looks for answers in today's column.
Free Wi-Fi throughout San Francisco? Search Editor Kevin Ryan wonders if Google is building the next big thing, or not.
iMedia Search Editor Kevin Ryan asks whether or not search agency compensation is overrated.
Search Editor Kevin Ryan argues that the new partnership between Sun and Google means the battle for the audience is headed for the desktop.
What lies ahead for search targeting? Search Editor Kevin Ryan looks for answers in today's column.
Dr. Peter Sealey delivers a visionary keynote on the state and future of interactive marketing at day two of the iMedia Brand Summit.
Search Editor Kevin Ryan contends that in a crazily distracted search world, we must answer to the people.
Search Editor Kevin Ryan presents an important checklist to get your company ready for search marketing in the upcoming winter holidays.
Search Editor Kevin Ryan analyzes how search activity reflects the nation's response to Hurricane Katrina, gas, and more.
Search Editor Kevin Ryan analyzes the latest from Hitwise on all things search.
Search Editor Kevin Ryan reports in from last week's Yahoo! Search Marketing event and predicts a future when traditional marketers embrace interactive.
Search Editor Kevin Ryan continues his coverage of Search Engine Strategies in San Jose, the biggest show in search.
In this working group presentation from May's iMedia Summit, Courtney Jane Acuff of Starcom MediaVest Group's Digits provided agency perspective on mobile marketing.
Search Editor Kevin Ryan reports from the biggest show in search.
In his first column since moving to Wednesdays, Search Editor Kevin Ryan asks, what's in store for the third screen?
Search Editor Kevin Ryan asks who should you trust for search advice?
Search Editor Kevin Ryan shares the search buzz from last week's ad:tech in Chicago.
Search Editor Kevin Ryan takes us on a tour of the dark side of Search Engine Optimization.
Search Editor Kevin Ryan asks if a new search beta will make CPA work.
Search Editor Kevin Ryan takes a look back at some defining moments.
Bad clicks got you down? Don't despair, there is a better way.
Search Editor Kevin Ryan takes a look at the next generation of search engines.
Search Editor Kevin Ryan recounts one man’s struggle with paid listings.
Search Editor Kevin Ryan reviews the big search discussion topics from last week's iMedia Agency Summit in Amelia Island.
Search Editor Kevin Ryan writes that if nothing else you should admire and respect the long tail of search.
iMedia search editor Kevin Ryan gets ready for next week's summit with a call to readers for input about the future of search.
Kevin Ryan asks if recent changes in the search space will result in better and more efficient search or a cluttered mess.
Search editor Kevin Ryan describes the targeting wars raging on the anti-search content battlefield.
Search editor Kevin Ryan writes in with a counterpoint to Steve Rubel's column on tagvertising and the future of search.
After his last column sparked a flurry of comment, Search Editor Kevin Ryan wonders if it's still too early to count out SEM firms.
Will search integration kill the search firm?
CitySearch, Ticketmaster and the Butler … So Happy Together
It's big, it's bold, it will change search forever ... what will Microsoft think of next?
Search Editor Kevin Ryan tells us about video mashing and how it may affect the future of search.
Kevin Ryan writes in from the NYC Search Engine Strategies meeting. The news? Search marketing is still hot and may be growing up.
A new study from Kanoodle fuels speculation and anticipation about the future of search.
DoubleClick Inc. digs in with a study on the latest in search behavior.
Cupid’s arrow flies right by the iMedia search guy.
eMarketer provides all the charts you were afraid to ask for.
Does your sophisticated search program work for everyone?
Pay per call comes of age, but will it replace pay per click? (Part 1 of 2)
From the files of search squad; the naked affiliate 2.5.
Results from 2004 and predictions for 2005: The state of search marketing never looked so complex.
A look back at the Search Editor’s picks from 2004.
A scandal surfaces in the world of search marketing: Publishers are not our friends.
“Twas” isn’t a word, but here's some search marketing yuletide cheer.
Finding the right search partner just got easier... maybe.
Lawsuits and publisher abandonment signal that paid listings are getting smarter.
Is there a disconnect between the search marketing dream and reality?
"Total adoption and integration awaits with huge money to be made, if only I could get some Chinese food," proclaims frustrated guru.
It's new, it's big, it furthers Microsoft's world domination and it has everyone excited.
A salute to the leaders and thinkers who break the rules for us all.
Finding a best practice here is like trying to find an ‘84 Maxima with low miles.
Two reports from the Atlas Institute want you to be number one, most of the time.
Will CPGs be the next category killer in search? (Part two of two)
Will CPGs be the next category killer in search? (Part 1 of 2)
Google’s dipping its toes in all kinds of things, but is that the best way to go?
An inside look at the refreshingly brutal honesty in an important new Search white paper.
It simply couldn’t keep going at the same pace could it? Where will search growth come from?
Mining for search at the Summit finds brands are more search-savvy than some give them credit for.
From the simplest terms to the unknown factors, forecasting shouldn’t be a barrier to SEM.
All the world’s watching search, but who’s watching out for the integrity of your brand online?
An attempt to vacation becomes an informal survey of Web searchers from L.A. to the Grand Canyon.
It's not a new way to abuse advertisers, but it's certainly an effective one.
At SES, acquisitions shined, beer flowed (kind of) and SEMPO rose (last of two parts).
Sheer mass of SES show pushes hot buttons on spam, alternative search and click fraud (first of two parts).
We haven't eliminated it because there's no money in doing that. But this plan will work, really, I promise.
IAB's "lab test" is shattering paid listing myths.
What's up with the FTC, why didn't Coke C2 many reasons to include search in launch? (last of two parts)
Marketers chase integration, but will dogma kill the next evolution of search (first of two parts)?
It's light, lean and low carb -- but is it that enough?
In its second iteration, paid search provider finds smart approach to local experience.
Can your search engine marketing program survive without… you?
Understanding user behavior is just the beginning for search marketers who want to go global.
A look into the heart and soul of search finds strange behavior, better life with Google.
Whether you call it integrated or holistic, search yields its greatest power in combinations.
Online marketers, especially in search, are making incremental progress -- but not everyone gets flip-flops.
A new report might just provoke us to start thinking globally in search.
Another big consolidation means big search is about to get a whole lot bigger.
Learn their language, buy their keywords.
Travel-weary columnist offers the top search tour questions -- with answers.
Will harsh glare of shareholder equity kill the Google dream -- or will it be the one that survives going public?
Sharing the secret conversations from the back of the iMediaLearning Search Tour's virtual conveyance.
No one's sure what SEM spam really is -- but follow this advice and your listings won't get canned.
The Kevins discuss issues DoubleClick faced entering the SEM program management biz (last of two parts).
DoubleClick’s Kevin Ryan subjects himself to a conversation with a certain pundit of the same name about moving into SEM (first of two parts).
Local search represents high and low of SEM hype, but conference attendees wonder who decides what happens.
The shortcomings of existing search technologies spell opportunity for New Age tech thinkers everywhere.
Yahoo!’s Content Acquisition Program drove SEM slander into mainstream media -- is user relevance dead?
The road to search marketing intelligence has many forks. Which one should you take?
Wondering what’s really hot in search engine marketing? Over a thousand people found it last week in New York.
The search optimization process is riddled with crazy tactics which may or may not lead to better positions. Here’s a practical guide to the basics.
What does it mean for you that Google and Yahoo! rode out of Searchville in separate directions, hot on the trail of laissez-faire search engine marketing dominance?
Charged with lack of response. Advertisers expected to seek the death penalty, unless defense attorney Kevin Ryan can sway the jury.
“The Making of a Performance Marketing Monolith” or “The Little Cost-Per-Click Company That Could”
Matching terms to a range of paid results is more than just a really neat way for publishers to bilk cash from advertisers for unpopular terms.
Overture’s new paid inclusion program is sure to stir up the industry and serve the perfect SEM martini.
It used to be an overlooked nuisance, but now search can make or break your marketing career.
Getting started in search marketing requires an understanding of how the dynamics of different types of search marketing apply to your marketing objectives and budget.
Kevin Ryan’s journey for search marketing harmony coincided with an almost near-death experience on a snowy Colorado mountain.
As our search marketing man about town, Kevin Ryan takes a look at this year’s search marketing coverage in iMedia newsletters. My, how search marketing has changed.
A random sampling of top search minds paints the industry as a modern-day Hindenburg. But asking smart questions could lead this voyage to a happy ending.
Kevin Ryan answers the most taboo question in search marketing today: Can a search marketing program be successful in skipping search engine optimization to just buy paid listings and vice versa?
Here's a breakdown of search events in the recent past, grouped into three categories: M&A Activity, Advertiser Impact, and Press Grabs.
Kevin Ryan offers an assessment of The Kelsey Group’s Digital Directories and Interactive Local Media summit that took place last week in Alexandria, Virginia.
Here's a breakdown of local search developments, what they mean to advertisers, and how the search world is about to change forever.
Kevin Ryan sifts through news announcements made last week in the search arena and provides his point of view on what they mean.
Although the primary focus of this event was on the technical side of digital entertainment, nearly all of its content could impact online marketers. Here’s a summary.
This week, Kevin Ryan suggests a best practice for handling channel conflicts in paid search marketing and announces his late entry into the California gubernatorial race.
This week, I begin a monthly series profiling search-marketing providers that stand out from the crowd, starting with Lycos - the old dog has some new tricks.
Analysis of click-to-impression rates can leave you standing in a large empty room screaming for tech support. It doesn’t have to be that way.
Today’s search environment enables multiple paid results from multiple providers for the same query to appear on the top five search sites. Is there such a thing as too much of a good thing?
Internet Yellow Pages directories are playing a pivotal role in providing the consuming public access to everything, yet they are treated like the proverbial ugly stepchild.
Clients often work with three firms to accomplish the tasks of building, marketing and optimizing a site for search marketing. Here’s help for a harmonious process.
Search columnist Kevin Ryan wades through the hype surrounding Monday’s announcement.
Buying efficiencies, expanded keyword list advantages and ever increasing distribution strength make tier-two paid-search providers a must for your Search Engine Marketing program.
Kevin Ryan provides an unconventional overview of the event, including some quotes from A-list Internet pioneers who attended a closing private Forbes.com dinner.
In this second of a two-part series, Kevin Ryan explores third-party management and formulas for measurement of pay-for-placement search marketing.
In this first of a two-part series, Kevin Ryan explores such paraphernalia and tricks associated with pay-for-placement search marketing as key-word assistance and planning tools.
The influential successes of Pay-for-Placement sites are bleeding onto inclusion, allowing an easy to adopt cost-per-click structure.
Pay-for-placement, paid inclusion, and other new ad formats appear to be sucking the life out of revenue generated by the banner. Is it time to mourn, or to celebrate?
Using baseball analogies, Kevin Ryan takes us through the game of contextual paid search, profiling the current players and those in the bullpen, and speculating on the next season.
There’s a real need for advertisers to provide consumers relevant, local search results. As search engines begin to move in the direction of providing this, marketers struggle to make it happen.
Paid search results marketing is an effective tactic that has caught on. Here’s a brief history, and an overview of who’s who.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The 5 types of terrible networkers