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Published:
March 15 2010
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SEO
Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here's how to adapt your tried-and-true strategies for the future.
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Published:
December 09 2009
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LOCAL
See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.
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Published:
November 17 2009
|
WEB ANALYTICS
Is digital's subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem?
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Published:
July 30 2009
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SEARCH ENGINES
The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.
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|
Published:
June 19 2009
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PAID SEARCH
Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.
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|
Published:
May 14 2009
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PAID SEARCH
Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short.
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|
Published:
April 22 2009
|
SEO
The next generation of search will require a shift in how we approach its most important aspect: the users.
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Published:
January 19 2009
|
SEO
Blended search has changed the way we find everything on the web. Here's a look at the modern audience optimization tactics that can help marketers achieve big wins in this evolving area.
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|
Published:
June 14 2007
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PAID SEARCH
As our search editor takes up the reins at SES, he shares his parting words with iMedia readers.
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Published:
June 06 2007
|
SEARCH ENGINES
Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.
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Published:
May 30 2007
|
SEARCH ENGINES
Our search editor finds new meaning in video search and how to make money with it.
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Published:
May 23 2007
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PAID SEARCH
Ad serving is a commodity-based business, but that may be changing. Clients like to think they own their data, but those days are coming to an end.
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|
Published:
May 16 2007
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SEO
With billions spent on search marketing, are brand owners failing site searchers? Our search editor has the answer.
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Published:
May 09 2007
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PAID SEARCH
Our search editor peers into the minds and bodies of healthcare searchers and talks about how it illuminates all search marketing.
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Published:
May 02 2007
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PAID SEARCH
Who is searching with mobile devices and should you even bother? iMedia's search editor says yes, and no.
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Published:
April 25 2007
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PAID SEARCH
Think you've got search marketing licked? Think again. Our search editor reviews three mistakes to avoid.
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Published:
April 20 2007
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PAID SEARCH
Should you take action when your site is being defamed by a disgruntled blogger? You bet.
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|
Published:
April 11 2007
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PAID SEARCH
Although you CAN manage your content search campaign in the same interface as your paid search campaign, you're wasting money if you do.
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Published:
April 09 2007
|
MEDIA PLANNING & BUYING
Find out what iMedia's search editor says will make or break America's favorite search portal.
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Published:
April 04 2007
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EVENT COVERAGE
Atlas' principal analyst demonstrates how creative drives the success of video, regardless of the format.
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|
Published:
April 04 2007
|
PAID SEARCH
Our search editor shows you how to increase your search return with these simple 30-minute fixes.
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|
Published:
March 30 2007
|
SEO
When is the right time to integrate SEO and paid search into your marketing mix? Our search editor takes out his stopwatch.
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|
Published:
March 21 2007
|
PAID SEARCH
Use your customers' search keywords to connect your product with their quest for information.
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|
Published:
March 14 2007
|
SEARCH ENGINES
MSN has been slow to increase its market share, but iMedia's search editor says the time has come for a Google challenger.
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|
Published:
March 07 2007
|
PAID SEARCH
Finding the right combination of keywords is key, but where should you look? Our search editor shows you the way.
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|
Published:
February 28 2007
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PAID SEARCH
Last week's Yahoo! Searchlight Award win by Avenue A | Razorfish shows that the industry is taking search seriously as more than a direct response vehicle. Our search editor weighs in.
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|
Published:
February 21 2007
|
PAID SEARCH
Where do people click and what should be more important to brands? Our search editor takes on the paid versus natural search debate.
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|
Published:
February 14 2007
|
SEARCH ENGINES
With the long-awaited release of Yahoo's Project Panama, our search editor wonders if the company can finally overtake search juggernaut Google.
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|
Published:
February 07 2007
|
PAID SEARCH
It's worth billions of marketing dollars each year, but some people still don't understand the difference between content search and directive search. Our search editor dives in.
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|
Published:
January 31 2007
|
SEARCH ENGINES
Big search, small search, video search-- what's the formula for success? Our search editor wonders how advances from Yahoo! and MSN might change the game.
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|
Published:
January 24 2007
|
PAID SEARCH
Don't believe the recent hype about search getting too expensive. "Hogwash," our search editor says, and then he explains why.
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|
Published:
January 17 2007
|
SEARCH ENGINES
Is the era of one dominant search engine ending? Our search editor digs into the latest vertical search trends.
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|
Published:
January 10 2007
|
SEARCH ENGINES
Our search editor asks the most difficult question in search.
|
|
Published:
January 04 2007
|
PAID SEARCH
From increased search consolidation to the combination of search with social media and beyond, our search editor looks at what to expect in the coming year.
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|
Published:
December 21 2006
|
PAID SEARCH
Our search editor wraps up the year with a few last-minute campaign ideas, because it's never too late to let millions know just how much you care.
|
|
Published:
December 13 2006
|
PAID SEARCH
Our search editor reviews recent research from Yahoo! and comScore and explores how to make search and branding work together when dealing with social media.
|
|
Published:
December 06 2006
|
EVENT COVERAGE
An insiders look at the first research into the impact of advertising and brand engagement on YouTube.
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|
Published:
December 06 2006
|
SEARCH ENGINES
What's the difference between a search engine and a search destination? Our search editor looks for answers in a changing content world.
|
|
Published:
November 29 2006
|
PAID SEARCH
Our search editor looks for meaning in how consumer shopping behavior turns to insanity in this most wonderful time of the year.
|
|
Published:
November 22 2006
|
PAID SEARCH
Our search editor has the latest on your holiday campaign, plus a five-point checklist to keep you on top of shifting consumer search behavior.
|
|
Published:
November 15 2006
|
PAID SEARCH
Our search editor explores the new SEM standards from the Direct Marketing Association and explains why they're an important sign that search is growing up.
|
|
Published:
November 08 2006
|
PAID SEARCH
Reporting in from ad:tech New York, our search editor proclaims that social search is changing all the rules-- and tells you what you need to know to keep up.
|
|
Published:
November 07 2006
|
INTERVIEWS
iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.
|
|
Published:
November 01 2006
|
PAID SEARCH
More and more people are buying online, but why? Our search editor tells us what smart marketers need to know.
|
|
Published:
October 31 2006
|
INTERVIEWS
Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.
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|
Published:
October 25 2006
|
INTERNATIONAL
Yes, more than a billion consumers live there, but do they have money to spend? Our search editor reports from ad:tech Shanghai.
|
|
Published:
October 18 2006
|
PAID SEARCH
iMedia's search editor writes that keywords are expensive enough; here's how to avoid bidding against your own brand.
|
|
Published:
October 12 2006
|
Social Media
iMedia's search editor sits down with Sean Cheyney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.
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|
Published:
October 10 2006
|
PAID SEARCH
Our skeptical search editor dives right into the Google/YouTube acquisition. Will advertisers jump with big dollars into the newly acquired video destination?
|
|
Published:
October 10 2006
|
INTERVIEWS
iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy.
|
|
Published:
October 04 2006
|
PAID SEARCH
Our search editor explores how product reviews and other social media affect buying behavior, and thus, also search.
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|
Published:
September 27 2006
|
PAID SEARCH
Video, image and vertical search are all the rage but how does the data really stack up? Our search editor reviews search tactics beyond the box.
|
|
Published:
September 20 2006
|
PAID SEARCH
Our search editor offers his perspective on finding the right mix of outsourced disciplines, based on your company's needs.
|
|
Published:
September 13 2006
|
PAID SEARCH
Need help with your search marketing initiatives but don't know who to trust? Our search editor offers sound advice.
|
|
Published:
September 12 2006
|
EVENT COVERAGE
A discussion addresses balance and maintaining a unilateral perspective for a successful integrated campaign.
|
|
Published:
September 11 2006
|
EVENT COVERAGE
A roundtable discussion addresses which targeting method -- contextual or behavioral -- is best for certain goals and categories.
|
|
Published:
September 06 2006
|
PAID SEARCH
With another wave of social search startups and VC hitting the trades, is it time to take social search seriously as a marketing platform? Our search editor sounds off.
|
|
Published:
August 31 2006
|
PAID SEARCH
Are your search marketing tactics ready for the 2006 winter holidays? Our search editor helps you to start planning now!
|
|
Published:
August 24 2006
|
PAID SEARCH
Our search editor explains why understanding search behavior is the path to enlightenment.
|
|
Published:
August 16 2006
|
SEARCH ENGINES
Our search editor attempts to make sense of the bizarre events of last week.
|
|
Published:
August 09 2006
|
PAID SEARCH
Our search editor weighs in on the IAB's recent efforts to define clicks and reduce fraud.
|
|
Published:
August 02 2006
|
SEARCH ENGINES
Our search editor takes an inside look at Google's new commerce enabling system.
|
|
Published:
July 26 2006
|
PAID SEARCH
Our search editor offers a post-show review of Monday's ad:tech Chicago session.
|
|
Published:
July 19 2006
|
PAID SEARCH
Our search editor offers a sneak preview of his session at next week's ad:tech Chicago, and don't miss the special 20 percent discount for iMedia readers!
|
|
Published:
July 12 2006
|
PAID SEARCH
Want to know how your competitors are doing when it comes to search marketing? Our search editor takes a peek inside a new service from Hitwise that answers the question.
|
|
Published:
July 05 2006
|
PAID SEARCH
Is this the end of click fraud as we know it? Our search editor dives into the Yahoo!/Checkmate settlement and explains what it means for you.
|
|
Published:
June 28 2006
|
PAID SEARCH
Our search editor dives into the latest search activity research and explains what it means for your next campaign.
|
|
Published:
June 22 2006
|
PAID SEARCH
Our search editor explains how the wheels have been set in motion for a change in the way we seek and find on the web.
|
|
Published:
June 21 2006
|
PAID SEARCH
Fraudulent clicks can cost you money, but you can stop click fraud in its tracks with the right tools.
|
|
Published:
June 14 2006
|
PAID SEARCH
iMedia's search editor vision quests for meaning in the pay-for-performance model.
|
|
Published:
June 07 2006
|
PAID SEARCH
Our search editor goes to the Caribbean and discovers a lesson on finding customers in a world without search.
|
|
Published:
June 05 2006
|
ad:tech San Francisco
From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.
|
|
Published:
May 31 2006
|
PAID SEARCH
Our search editor analyzes the flurry of buzz surrounding search and fraud.
|
|
Published:
May 24 2006
|
PAID SEARCH
Our search editor offers 90 million reasons to pass on this settlement.
|
|
Published:
May 17 2006
|
SEARCH ENGINES
Our search editor gets a sneak peak at the next generation Yahoo ad platform.
|
|
Published:
May 10 2006
|
PAID SEARCH
iMedia's search editor questions the future of search, media and the blogosphere.
|
|
Published:
May 03 2006
|
SEARCH ENGINES
Our search editor wonders if the butler-less search site can take on Google.
|
|
Published:
April 26 2006
|
PAID SEARCH
iMedia's search editor explains how brand perceptions can be controlled with SEM.
|
|
Published:
April 19 2006
|
SEO
Our search editor offers data on Mother's Day search activity, and tips for optimizing it.
|
|
Published:
April 12 2006
|
PAID SEARCH
Our search editor looks at advances in search engine advertising program testing.
|
|
Published:
April 05 2006
|
PAID SEARCH
Our search editor tells us about a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness.
|
|
Published:
March 30 2006
|
BEST PRACTICES
Cirque de Soleil's Stacy Spahle speaks about building the brand online, measuring a campaign's performance and successful marketing formats.
|
|
Published:
March 29 2006
|
PAID SEARCH
iMedia's search editor examines comScore data on online/offline buying behavior and interprets the findings.
|
|
Published:
March 28 2006
|
INTEGRATED MARKETING
Kevin Ryan speaks with Hilton's Jamie Welsh about the need to create emotional connections with consumers through media.
|
|
Published:
March 23 2006
|
INDUSTRY ISSUES
Kevin Ryan speaks with Revlon's Angie McSwain about matching resources with budgets, accountability and where the industry is going.
|
|
Published:
March 22 2006
|
PAID SEARCH
Community and users entering data into search results may change search forever: our search editor talks about the opportunities for marketers.
|
|
Published:
March 21 2006
|
BEST PRACTICES
Kevin Ryan speaks with PointRoll's Gian Lombardi about using rich media to deliver an experience.
|
|
Published:
March 15 2006
|
PAID SEARCH
As more and more content finds its way onto the web and into search indexes, our search editor talks about a glorious future… if we get there.
|
|
Published:
March 08 2006
|
SEARCH ENGINES
Our search editor writes in from the one-stop search show last week in the Big Apple.
|
|
Published:
March 01 2006
|
SEARCH ENGINES
Our search editor says that going beyond traditional metrics is good for marketing.
|
|
Published:
February 22 2006
|
SEARCH ENGINES
iMedia's search editor examines Rollyo's search-outside-the-box methodology, and expounds on the benefits of "rolling your own."
|
|
Published:
February 15 2006
|
PAID SEARCH
Our search editor touches down on search and the Super Bowl.
|
|
Published:
February 08 2006
|
PAID SEARCH
iMedia's search editor offers a helping hand to the SEC.
|
|
Published:
February 01 2006
|
SEARCH ENGINES
Our search editor takes a look at the controversy surrounding Google.cn-- the search giant's latest URL.
|
|
Published:
January 25 2006
|
SEARCH ENGINES
Our search editor talks about why Google's latest battle has everybody worried.
|
|
Published:
January 24 2006
|
DESKTOP APPS
Marketers discuss successful IM campaigns for "American Idol" and Unilever's new Axe brand at a recent agency summit in La Quinta, CA.
|
|
Published:
January 18 2006
|
LOCAL
Our search editor explains why making sense of the race for local intelligence is harder than it looks.
|
|
Published:
January 11 2006
|
SEARCH ENGINES
Our search editor explores how a new suit against the search giant may shape our informed world.
|
|
Published:
January 04 2006
|
PAID SEARCH
Our search editor kicks off his 2006 column by chatting with the Safecount founders about cookies and the future of search measurement.
|
|
Published:
December 21 2005
|
SEARCH ENGINES
Our search editor takes us on an inside tour of the Google mind: fasten your seat belts!
|
|
Published:
December 14 2005
|
SEARCH ENGINES
Our search editor asks who (or what) will win the battle for audience mindshare.
|
|
Published:
December 07 2005
|
PAID SEARCH
Our search editor reports on a new tool from Hitwise that redefines search intelligence by helping you to find the gaps in your keyword selection.
|
|
Published:
November 30 2005
|
PAID SEARCH
Search Week continues! With stricter controls and better services, our search editor asks what's in store for paid search management?
|
|
Published:
November 23 2005
|
PAID SEARCH
Our search editor writes that this holiday season's contextual search is getting better, while bidding gets worse.
|
|
Published:
November 16 2005
|
PAID SEARCH
Our search editor reports in from this week's ad:tech in Shanghai -- and tells us that China is alive with search and online media.
|
|
Published:
November 09 2005
|
PAID SEARCH
Our search editor reports on his ad:tech panel, which asked if privacy concerns will slow search growth?
|
|
Published:
November 02 2005
|
SEO
Recently released data from Yahoo! reveals search insights and buying funnel behavior.
|
|
Published:
October 26 2005
|
PAID SEARCH
What should you do with a Search RFI? Search Editor Kevin Ryan looks for answers in today's column.
|
|
Published:
October 19 2005
|
PAID SEARCH
Free Wi-Fi throughout San Francisco? Search Editor Kevin Ryan wonders if Google is building the next big thing, or not.
|
|
Published:
October 12 2005
|
PAID SEARCH
iMedia Search Editor Kevin Ryan asks whether or not search agency compensation is overrated.
|
|
Published:
October 05 2005
|
DESKTOP APPS
Search Editor Kevin Ryan argues that the new partnership between Sun and Google means the battle for the audience is headed for the desktop.
|
|
Published:
September 28 2005
|
PAID SEARCH
What lies ahead for search targeting? Search Editor Kevin Ryan looks for answers in today's column.
|
|
Published:
September 28 2005
|
INDUSTRY ISSUES
Dr. Peter Sealey delivers a visionary keynote on the state and future of interactive marketing at day two of the iMedia Brand Summit.
|
|
Published:
September 21 2005
|
PAID SEARCH
Search Editor Kevin Ryan contends that in a crazily distracted search world, we must answer to the people.
|
|
Published:
September 14 2005
|
PAID SEARCH
Search Editor Kevin Ryan presents an important checklist to get your company ready for search marketing in the upcoming winter holidays.
|
|
Published:
September 07 2005
|
SEARCH ENGINES
Search Editor Kevin Ryan analyzes how search activity reflects the nation's response to Hurricane Katrina, gas, and more.
|
|
Published:
August 31 2005
|
PAID SEARCH
Search Editor Kevin Ryan analyzes the latest from Hitwise on all things search.
|
|
Published:
August 24 2005
|
PAID SEARCH
Search Editor Kevin Ryan reports in from last week's Yahoo! Search Marketing event and predicts a future when traditional marketers embrace interactive.
|
|
Published:
August 17 2005
|
SEARCH ENGINES
Search Editor Kevin Ryan continues his coverage of Search Engine Strategies in San Jose, the biggest show in search.
|
|
Published:
August 15 2005
|
MOBILE
In this working group presentation from May's iMedia Summit, Courtney Jane Acuff of Starcom MediaVest Group's Digits provided agency perspective on mobile marketing.
|
|
Published:
August 10 2005
|
PAID SEARCH
Search Editor Kevin Ryan reports from the biggest show in search.
|
|
Published:
August 03 2005
|
Paid Search
In his first column since moving to Wednesdays, Search Editor Kevin Ryan asks, what's in store for the third screen?
|
|
Published:
July 26 2005
|
PAID SEARCH
Search Editor Kevin Ryan asks who should you trust for search advice?
|
|
Published:
July 19 2005
|
PAID SEARCH
Search Editor Kevin Ryan shares the search buzz from last week's ad:tech in Chicago.
|
|
Published:
July 12 2005
|
SEO
Search Editor Kevin Ryan takes us on a tour of the dark side of Search Engine Optimization.
|
|
Published:
July 05 2005
|
SEARCH ENGINES
Search Editor Kevin Ryan asks if a new search beta will make CPA work.
|
|
Published:
June 28 2005
|
PAID SEARCH
Search Editor Kevin Ryan takes a look back at some defining moments.
|
|
Published:
June 21 2005
|
PAID SEARCH
Bad clicks got you down? Don't despair, there is a better way.
|
|
Published:
June 14 2005
|
SEARCH ENGINES
Search Editor Kevin Ryan takes a look at the next generation of search engines.
|
|
Published:
June 07 2005
|
PAID SEARCH
Search Editor Kevin Ryan recounts one man’s struggle with paid listings.
|
|
Published:
May 31 2005
|
PAID SEARCH
Search Editor Kevin Ryan reviews the big search discussion topics from last week's iMedia Agency Summit in Amelia Island.
|
|
Published:
May 24 2005
|
PAID SEARCH
Search Editor Kevin Ryan writes that if nothing else you should admire and respect the long tail of search.
|
|
Published:
May 17 2005
|
PAID SEARCH
iMedia search editor Kevin Ryan gets ready for next week's summit with a call to readers for input about the future of search.
|
|
Published:
May 10 2005
|
PAID SEARCH
Kevin Ryan asks if recent changes in the search space will result in better and more efficient search or a cluttered mess.
|
|
Published:
April 26 2005
|
PAID SEARCH
Search editor Kevin Ryan describes the targeting wars raging on the anti-search content battlefield.
|
|
Published:
April 19 2005
|
SEO
Search editor Kevin Ryan writes in with a counterpoint to Steve Rubel's column on tagvertising and the future of search.
|
|
Published:
April 12 2005
|
PAID SEARCH
After his last column sparked a flurry of comment, Search Editor Kevin Ryan wonders if it's still too early to count out SEM firms.
|
|
Published:
April 05 2005
|
PAID SEARCH
Will search integration kill the search firm?
|
|
Published:
March 29 2005
|
SEARCH ENGINES
CitySearch, Ticketmaster and the Butler … So Happy Together
|
|
Published:
March 22 2005
|
SEARCH ENGINES
It's big, it's bold, it will change search forever ... what will Microsoft think of next?
|
|
Published:
March 15 2005
|
SEARCH ENGINES
Search Editor Kevin Ryan tells us about video mashing and how it may affect the future of search.
|
|
Published:
March 08 2005
|
PAID SEARCH
Kevin Ryan writes in from the NYC Search Engine Strategies meeting. The news? Search marketing is still hot and may be growing up.
|
|
Published:
March 01 2005
|
PAID SEARCH
A new study from Kanoodle fuels speculation and anticipation about the future of search.
|
|
Published:
February 22 2005
|
PAID SEARCH
DoubleClick Inc. digs in with a study on the latest in search behavior.
|
|
Published:
February 15 2005
|
PAID SEARCH
Cupid’s arrow flies right by the iMedia search guy.
|
|
Published:
February 08 2005
|
PAID SEARCH
eMarketer provides all the charts you were afraid to ask for.
|
|
Published:
February 01 2005
|
PAID SEARCH
Does your sophisticated search program work for everyone?
|
|
Published:
January 25 2005
|
PAID SEARCH
Pay per call comes of age, but will it replace pay per click? (Part 1 of 2)
|
|
Published:
January 18 2005
|
SEARCH ENGINES
From the files of search squad; the naked affiliate 2.5.
|
|
Published:
January 11 2005
|
PAID SEARCH
Results from 2004 and predictions for 2005: The state of search marketing never looked so complex.
|
|
Published:
January 04 2005
|
PAID SEARCH
A look back at the Search Editor’s picks from 2004.
|
|
Published:
December 28 2004
|
PAID SEARCH
A scandal surfaces in the world of search marketing: Publishers are not our friends.
|
|
Published:
December 21 2004
|
PAID SEARCH
“Twas” isn’t a word, but here's some search marketing yuletide cheer.
|
|
Published:
December 14 2004
|
PAID SEARCH
Finding the right search partner just got easier... maybe.
|
|
Published:
December 07 2004
|
PAID SEARCH
Lawsuits and publisher abandonment signal that paid listings are getting smarter.
|
|
Published:
November 30 2004
|
PAID SEARCH
Is there a disconnect between the search marketing dream and reality?
|
|
Published:
November 23 2004
|
LOCAL
"Total adoption and integration awaits with huge money to be made, if only I could get some Chinese food," proclaims frustrated guru.
|
|
Published:
November 16 2004
|
PAID SEARCH
It's new, it's big, it furthers Microsoft's world domination and it has everyone excited.
|
|
Published:
November 09 2004
|
LOCAL SEARCH
A salute to the leaders and thinkers who break the rules for us all.
|
|
Published:
November 08 2004
|
INTEGRATED MARKETING
Finding a best practice here is like trying to find an ‘84 Maxima with low miles.
|
|
Published:
November 02 2004
|
PAID SEARCH
Two reports from the Atlas Institute want you to be number one, most of the time.
|
|
Published:
October 26 2004
|
Paid Search
Will CPGs be the next category killer in search? (Part two of two)
|
|
Published:
October 19 2004
|
PAID SEARCH
Will CPGs be the next category killer in search? (Part 1 of 2)
|
|
Published:
October 12 2004
|
PAID SEARCH
Google’s dipping its toes in all kinds of things, but is that the best way to go?
|
|
Published:
October 05 2004
|
SEARCH ENGINES
An inside look at the refreshingly brutal honesty in an important new Search white paper.
|
|
Published:
September 28 2004
|
PAID SEARCH
It simply couldn’t keep going at the same pace could it? Where will search growth come from?
|
|
Published:
September 21 2004
|
PAID SEARCH
Mining for search at the Summit finds brands are more search-savvy than some give them credit for.
|
|
Published:
September 14 2004
|
PAID SEARCH
From the simplest terms to the unknown factors, forecasting shouldn’t be a barrier to SEM.
|
|
Published:
September 07 2004
|
PAID SEARCH
All the world’s watching search, but who’s watching out for the integrity of your brand online?
|
|
Published:
August 31 2004
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PAID SEARCH
An attempt to vacation becomes an informal survey of Web searchers from L.A. to the Grand Canyon.
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Published:
August 24 2004
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PAID SEARCH
It's not a new way to abuse advertisers, but it's certainly an effective one.
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Published:
August 17 2004
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PAID SEARCH
At SES, acquisitions shined, beer flowed (kind of) and SEMPO rose (last of two parts).
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Published:
August 10 2004
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PAID SEARCH
Sheer mass of SES show pushes hot buttons on spam, alternative search and click fraud (first of two parts).
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Published:
August 03 2004
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PAID SEARCH
We haven't eliminated it because there's no money in doing that. But this plan will work, really, I promise.
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Published:
July 27 2004
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PAID SEARCH
IAB's "lab test" is shattering paid listing myths.
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Published:
July 20 2004
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PAID SEARCH
What's up with the FTC, why didn't Coke C2 many reasons to include search in launch? (last of two parts)
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Published:
July 13 2004
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PAID SEARCH
Marketers chase integration, but will dogma kill the next evolution of search (first of two parts)?
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Published:
July 06 2004
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PAID SEARCH
It's light, lean and low carb -- but is it that enough?
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Published:
June 29 2004
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LOCAL
In its second iteration, paid search provider finds smart approach to local experience.
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Published:
June 22 2004
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PAID SEARCH
Can your search engine marketing program survive without… you?
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Published:
June 15 2004
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SEARCH ENGINES
Understanding user behavior is just the beginning for search marketers who want to go global.
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Published:
June 08 2004
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SEARCH ENGINES
A look into the heart and soul of search finds strange behavior, better life with Google.
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Published:
June 01 2004
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PAID SEARCH
Whether you call it integrated or holistic, search yields its greatest power in combinations.
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Published:
June 01 2004
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OPINIONS
Online marketers, especially in search, are making incremental progress -- but not everyone gets flip-flops.
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Published:
May 25 2004
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PAID SEARCH
A new report might just provoke us to start thinking globally in search.
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Published:
May 18 2004
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PAID SEARCH
Another big consolidation means big search is about to get a whole lot bigger.
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Published:
May 11 2004
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PAID SEARCH
Learn their language, buy their keywords.
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Published:
May 04 2004
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PAID SEARCH
Travel-weary columnist offers the top search tour questions -- with answers.
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Published:
May 03 2004
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SEARCH ENGINES
Will harsh glare of shareholder equity kill the Google dream -- or will it be the one that survives going public?
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Published:
April 27 2004
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PAID SEARCH
Sharing the secret conversations from the back of the iMediaLearning Search Tour's virtual conveyance.
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Published:
April 20 2004
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SEO
No one's sure what SEM spam really is -- but follow this advice and your listings won't get canned.
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Published:
April 13 2004
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PAID SEARCH
The Kevins discuss issues DoubleClick faced entering the SEM program management biz (last of two parts).
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Published:
April 06 2004
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PAID SEARCH
DoubleClick’s Kevin Ryan subjects himself to a conversation with a certain pundit of the same name about moving into SEM (first of two parts).
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Published:
April 06 2004
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LOCAL
Local search represents high and low of SEM hype, but conference attendees wonder who decides what happens.
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Published:
March 31 2004
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SEARCH ENGINES
The shortcomings of existing search technologies spell opportunity for New Age tech thinkers everywhere.
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Published:
March 23 2004
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PAID SEARCH
Yahoo!’s Content Acquisition Program drove SEM slander into mainstream media -- is user relevance dead?
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Published:
March 16 2004
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SEARCH ENGINES
The road to search marketing intelligence has many forks. Which one should you take?
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Published:
March 09 2004
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PAID SEARCH
Wondering what’s really hot in search engine marketing? Over a thousand people found it last week in New York.
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Published:
March 02 2004
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SEO
The search optimization process is riddled with crazy tactics which may or may not lead to better positions. Here’s a practical guide to the basics.
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Published:
February 19 2004
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PAID SEARCH
What does it mean for you that Google and Yahoo! rode out of Searchville in separate directions, hot on the trail of laissez-faire search engine marketing dominance?
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Published:
February 17 2004
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PAID SEARCH
Charged with lack of response. Advertisers expected to seek the death penalty, unless defense attorney Kevin Ryan can sway the jury.
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Published:
February 10 2004
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PAID SEARCH
“The Making of a Performance Marketing Monolith” or “The Little Cost-Per-Click Company That Could”
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Published:
February 03 2004
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PAID SEARCH
Matching terms to a range of paid results is more than just a really neat way for publishers to bilk cash from advertisers for unpopular terms.
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Published:
January 27 2004
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PAID SEARCH
Overture’s new paid inclusion program is sure to stir up the industry and serve the perfect SEM martini.
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Published:
January 15 2004
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PAID SEARCH
It used to be an overlooked nuisance, but now search can make or break your marketing career.
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Published:
January 15 2004
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PAID SEARCH
Getting started in search marketing requires an understanding of how the dynamics of different types of search marketing apply to your marketing objectives and budget.
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Published:
January 12 2004
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PAID SEARCH
Kevin Ryan’s journey for search marketing harmony coincided with an almost near-death experience on a snowy Colorado mountain.
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Published:
December 22 2003
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PAID SEARCH
As our search marketing man about town, Kevin Ryan takes a look at this year’s search marketing coverage in iMedia newsletters. My, how search marketing has changed.
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Published:
December 08 2003
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PAID SEARCH
A random sampling of top search minds paints the industry as a modern-day Hindenburg. But asking smart questions could lead this voyage to a happy ending.
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Published:
November 17 2003
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PAID SEARCH
Kevin Ryan answers the most taboo question in search marketing today: Can a search marketing program be successful in skipping search engine optimization to just buy paid listings and vice versa?
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Published:
November 03 2003
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PAID SEARCH
Here's a breakdown of search events in the recent past, grouped into three categories: M&A Activity, Advertiser Impact, and Press Grabs.
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Published:
October 30 2003
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LOCAL
Kevin Ryan offers an assessment of The Kelsey Group’s Digital Directories and Interactive Local Media summit that took place last week in Alexandria, Virginia.
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Published:
October 20 2003
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LOCAL
Here's a breakdown of local search developments, what they mean to advertisers, and how the search world is about to change forever.
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Published:
October 13 2003
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SEARCH ENGINES
Kevin Ryan sifts through news announcements made last week in the search arena and provides his point of view on what they mean.
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Published:
October 09 2003
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VERTICALS
Although the primary focus of this event was on the technical side of digital entertainment, nearly all of its content could impact online marketers. Here’s a summary.
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Published:
October 06 2003
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PAID SEARCH
This week, Kevin Ryan suggests a best practice for handling channel conflicts in paid search marketing and announces his late entry into the California gubernatorial race.
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Published:
September 22 2003
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SEARCH ENGINES
This week, I begin a monthly series profiling search-marketing providers that stand out from the crowd, starting with Lycos - the old dog has some new tricks.
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Published:
September 08 2003
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PAID SEARCH
Analysis of click-to-impression rates can leave you standing in a large empty room screaming for tech support. It doesn’t have to be that way.
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Published:
August 25 2003
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PAID SEARCH
Today’s search environment enables multiple paid results from multiple providers for the same query to appear on the top five search sites. Is there such a thing as too much of a good thing?
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Published:
August 11 2003
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LOCAL
Internet Yellow Pages directories are playing a pivotal role in providing the consuming public access to everything, yet they are treated like the proverbial ugly stepchild.
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Published:
July 28 2003
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PAID SEARCH
Clients often work with three firms to accomplish the tasks of building, marketing and optimizing a site for search marketing. Here’s help for a harmonious process.
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Published:
July 17 2003
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PAID SEARCH
Search columnist Kevin Ryan wades through the hype surrounding Monday’s announcement.
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Published:
July 03 2003
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PAID SEARCH
Buying efficiencies, expanded keyword list advantages and ever increasing distribution strength make tier-two paid-search providers a must for your Search Engine Marketing program.
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Published:
June 23 2003
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OPINIONS
Kevin Ryan provides an unconventional overview of the event, including some quotes from A-list Internet pioneers who attended a closing private Forbes.com dinner.
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Published:
June 19 2003
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PAID SEARCH
In this second of a two-part series, Kevin Ryan explores third-party management and formulas for measurement of pay-for-placement search marketing.
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Published:
June 09 2003
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PAID SEARCH
In this first of a two-part series, Kevin Ryan explores such paraphernalia and tricks associated with pay-for-placement search marketing as key-word assistance and planning tools.
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Published:
May 22 2003
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PAID SEARCH
The influential successes of Pay-for-Placement sites are bleeding onto inclusion, allowing an easy to adopt cost-per-click structure.
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Published:
May 12 2003
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PAID SEARCH
Pay-for-placement, paid inclusion, and other new ad formats appear to be sucking the life out of revenue generated by the banner. Is it time to mourn, or to celebrate?
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Published:
April 21 2003
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PAID SEARCH
Using baseball analogies, Kevin Ryan takes us through the game of contextual paid search, profiling the current players and those in the bullpen, and speculating on the next season.
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Published:
April 14 2003
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PAID SEARCH
There’s a real need for advertisers to provide consumers relevant, local search results. As search engines begin to move in the direction of providing this, marketers struggle to make it happen.
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Published:
March 24 2003
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PAID SEARCH
Paid search results marketing is an effective tactic that has caught on. Here’s a brief history, and an overview of who’s who.
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