Robert Manning
Summit Alumni

Robert Manning

Global Director, Digital Excellence, Johnson & Johnson Vision Care

Robert is the Global Director, Digital Excellence for Johnson & Johnson Vision Care where his responsibilities include driving the development of a global digital marketing strategy and supporting international regions in developing superior B2C and B2B digital experiences, while leading new innovation opportunities in the digital arena. One area o... more

Robert's Articles Robert's Article Feeds

5 ways to encourage a mobile-first culture

Nearly half of all Fortune 500 corporate websites are still not optimized for mobile. Here's how marketers can come together to actively pursue a mobile-first mindset.

How to breathe life into your loyalty program

Loyalty programs often leave consumers caring about points instead of your brand. Here's how to build a relationship that benefits both you and your best customers.

Killer social media marketing in 7 steps

Studiocom's national strategy practice lead explains how to get in sync with your consumer base and strengthen your brand's allure in 2008.

Launching a Vehicle-- One User at a Time

Rapp Collins provides a case study on Lexus' use of a personalized landing page to relaunch its flagship vehicle, the LS 460, with accelerated innovation and integration.

Encourage Consumers to Tell the Tale

The VP, digital marketing for Rapp Collins LA identifies "life caching" as a pertinent idea to connect with today’s upwardly mobile younger consumer.

Blogging Is Not Fundamental

UPS' Robert Manning urges digital marketers to stop chasing fads such as blogging without first focusing on the fundamentals of digital marketing.


Upcoming Summits

Full Summit Calendar  |  Request Invite