Robert Manning

Global Director, Digital Excellence, Johnson & Johnson Vision Care

Robert is the Global Director, Digital Excellence for Johnson & Johnson Vision Care where his responsibilities include driving the development of a global digital marketing strategy and supporting international regions in developing superior B2C and B2B digital experiences, while leading new innovation opportunities in the digital arena. One area o... more

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5 ways to encourage a mobile-first culture Published: October 18 2012 \| Mobile Nearly half of all Fortune 500 corporate websites are still not optimized for mobile. Here's how marketers can come together to actively pursue a mobile-first mindset.
How to breathe life into your loyalty program Published: April 20 2009 \| Social Media Loyalty programs often leave consumers caring about points instead of your brand. Here's how to build a relationship that benefits both you and your best customers.
Killer social media marketing in 7 steps Published: January 09 2008 \| Social Media Studiocom's national strategy practice lead explains how to get in sync with your consumer base and strengthen your brand's allure in 2008.
Launching a Vehicle-- One User at a Time Published: August 14 2006 \| VERTICALS: AUTOS Rapp Collins provides a case study on Lexus' use of a personalized landing page to relaunch its flagship vehicle, the LS 460, with accelerated innovation and integration.
Encourage Consumers to Tell the Tale Published: March 13 2006 \| Social Media The VP, digital marketing for Rapp Collins LA identifies "life caching" as a pertinent idea to connect with today’s upwardly mobile younger consumer.
Blogging Is Not Fundamental Published: June 10 2005 \| OPINIONS UPS' Robert Manning urges digital marketers to stop chasing fads such as blogging without first focusing on the fundamentals of digital marketing.

5 ways to encourage a mobile-first culture

Published: October 18 2012 | Mobile

Nearly half of all Fortune 500 corporate websites are still not optimized for mobile. Here's how marketers can come together to actively pursue a mobile-first mindset.

How to breathe life into your loyalty program

Published: April 20 2009 | Social Media

Loyalty programs often leave consumers caring about points instead of your brand. Here's how to build a relationship that benefits both you and your best customers.

Killer social media marketing in 7 steps

Published: January 09 2008 | Social Media

Studiocom's national strategy practice lead explains how to get in sync with your consumer base and strengthen your brand's allure in 2008.

Launching a Vehicle-- One User at a Time

Published: August 14 2006 | VERTICALS: AUTOS

Rapp Collins provides a case study on Lexus' use of a personalized landing page to relaunch its flagship vehicle, the LS 460, with accelerated innovation and integration.