Digital Strategy Director,
Follow @seanx and seanx.com to start getting my Digital Unicorn Daily on Marketing. I believe in the future and the ability to make our most optimistic and inspired ideas of the future a reality.Although I have in my career slung advertising for sin brands, alcohol, tobacco, financial and sex; I am now afforded the luxury of working at an agency th... more
The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.
Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide.
Alone, QR codes are never the answer. Here's how to incorporate them meaningfully into a broader marketing strategy.
If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution.
The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim.
Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.
The current uses of QR codes are just not cutting it. Find out why these tools aren't working and how they can be redeemed.
The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why.
A company doesn't have to be evil to be worthy of hatred. Let's examine traits and practices that give marketers cause for concern over the path that our once-beloved Google has followed.
At some point, Google started to believe its own hype; in that moment, it became lost. Consider this evidence that the search giant has officially crossed the line between confidence and arrogance.
There are brands that benefit from sticking to something that works, and brands that die because they stuck to it too long. Here are examples of brands that failed at Web 2.0 and why.
You blew the pitch, and you might have done it before even agreeing to participate. Here's where things went wrong, and how to keep from suffering the same fate next time.
Google's Ad Innovations model doesn't just help advertisers, it helps consumers make navigating the internet more efficient, enabling us to find what we're looking for in the fewest possible clicks.
Facebook provides a unique opportunity to connect with your customers. Get up to speed on the company's latest insights designed to help you make the most of your Facebook advertising efforts.
The contextual possibilities for iAds are significant, and while it will take some time for the industry to adapt to the new format, the online world has experienced a radical shift. Here's why.
Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them.
There are five basic employee archetypes, and the interplay among them dictates how agencies interact with clients. Here's a look at the structural problems each of them face.
Agencies have morphed into advanced communication production shops, but they aren't serving your brand as well as your own company resources can. Here's why.
Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.
Your view of ad networks and the banners they sling all depends on where you sit in the marketing landscape of the consumer, the agency, the client, the creative and, yes, even our industry.
Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.
Does metrics mean watching the clicks and hoping for the best? It doesn't have to. Find out how a few simple steps and a little math can make you a marketing monster.
You don't need suggestive imagery to tap into the true power of online campaigns. But there is a vital emotional component that will likely get a rise out of your audience.
Your brand may not be built on nostalgia like McDonald's, but you can still tap into a consumer's fond recollections to create online buzz.
Can online ever pack the same emotional punch as television advertising? Here are six obstacles that stand in the way.
Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool.
The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed.
Think the Google/Microsoft/Yahoo triad has the game locked up? Think again. Find out why a major alternative could be just around the corner.
It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win.
As the entire media system is about to completely fracture, did Fox make the right move by jumping into the social media fracas? Here are four simple rules to live by.
Does Google's display strategy spell doom and gloom for ad networks?
If clients are going to make last minute requests that will inconvenience your staff and cause stress, have the guts to make them pay for it!
Now that social media has shattered the illusion of brand control, is your company ready for this brave new world?
Staff training has to get better or agencies are going to damage client relationships beyond repair. Stop treating your staffing requirements like you did 10 years ago. The client has grown up. Have you?
If the media biz is a jungle, banner ads are cowardly and camouflaged. Try a plan of attack that goes in for the kill.
Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?
The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that offer our products for free?
When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers -- and at a content-engaging level -- are on MySpace.
The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.
The halo of an offline brand may extend to the brand property online, but it does not fully extend to the value of that property for advertising. Here's why.
Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?
Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.
Sean X Cummings explains why microsites do nothing more than suck your time, money and other resources without moving your brand forward.
Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry.
Sean X Cummings reveals what it takes to get in front of brands and traditional agencies as early as possible.
The voice of UGC is chaotic, irreverent and will make your brand uncomfortable. Embrace it, shape it, mold it, but get comfortable, because you cannot control it.
Sean X Cummings shows you how to tame the cookie monster and go beyond standard metrics to get the most from your online campaigns.
Sean X Cummings examines frustrating scenarios for online agency execs and how a great AE stays calm under pressure.
Doing business has reached critical mass, and while the media universe is expanding, budgets, unfortunately, are not.
Ask.com's Sean X Cummings reveals the most common pitch killers and how to avoid them in your next bid for new business.
But should we worry? Ask.com's Sean X Cummings explains.
Sean X Cummings calls BS on three popular marketing strategies and offers tips on how to turn these mistakes into successes.
Sometimes you have to do the right thing by your employees or your bottom line and show a client to the door. Here's when to do it.
Check out these warning signs to see if your agency passes the test.
Dipsie's VP talks about where search ends and brand begins, and how best to join the two.
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2013
2 6 signs your agency is dying
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 social media network updates that you missed
5 5 requirements for a sustainable career in marketing