Published: February 01 2010 | MEDIA PLANNING & BUYING Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them. |
Published: September 29 2009 | MEDIA PLANNING & BUYING There are five basic employee archetypes, and the interplay among them dictates how agencies interact with clients. Here's a look at the structural problems each of them face. |
Published: August 20 2009 | MEDIA PLANNING & BUYING Agencies have morphed into advanced communication production shops, but they aren't serving your brand as well as your own company resources can. Here's why. |
Published: February 26 2009 | PAID SEARCH Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own. |
Published: September 09 2008 | AD NETWORKS Your view of ad networks and the banners they sling all depends on where you sit in the marketing landscape of the consumer, the agency, the client, the creative and, yes, even our industry. |
Published: September 02 2008 | DIRECT MARKETING Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose. |
Published: August 26 2008 | WEB ANALYTICS Does metrics mean watching the clicks and hoping for the best? It doesn't have to. Find out how a few simple steps and a little math can make you a marketing monster. |
Published: August 19 2008 | BEST PRACTICES You don't need suggestive imagery to tap into the true power of online campaigns. But there is a vital emotional component that will likely get a rise out of your audience. |
Published: August 05 2008 | MEDIA PLANNING & BUYING Your brand may not be built on nostalgia like McDonald's, but you can still tap into a consumer's fond recollections to create online buzz. |
Published: July 29 2008 | MEDIA PLANNING & BUYING Can online ever pack the same emotional punch as television advertising? Here are six obstacles that stand in the way. |
Published: July 22 2008 | PAID SEARCH Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool. |
Published: July 15 2008 | MEDIA PLANNING & BUYING The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed. |
Published: July 08 2008 | AD NETWORKS Think the Google/Microsoft/Yahoo triad has the game locked up? Think again. Find out why a major alternative could be just around the corner. |
Published: July 01 2008 | SEARCH ENGINES It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win. |
Published: June 24 2008 | SOCIAL MEDIA As the entire media system is about to completely fracture, did Fox make the right move by jumping into the social media fracas? Here are four simple rules to live by. |
Published: June 17 2008 | AD NETWORKS Does Google's display strategy spell doom and gloom for ad networks? |
Published: June 10 2008 | MEDIA PLANNING & BUYING If clients are going to make last minute requests that will inconvenience your staff and cause stress, have the guts to make them pay for it! |
Published: June 03 2008 | SOCIAL MEDIA Now that social media has shattered the illusion of brand control, is your company ready for this brave new world? |
Published: May 27 2008 | BEST PRACTICES Staff training has to get better or agencies are going to damage client relationships beyond repair. Stop treating your staffing requirements like you did 10 years ago. The client has grown up. Have you? |
Published: May 20 2008 | WEBSITES If the media biz is a jungle, banner ads are cowardly and camouflaged. Try a plan of attack that goes in for the kill. |
Published: May 13 2008 | EMERGING PLATFORMS Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it? |
Published: May 06 2008 | WEBSITES The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up! |
Published: April 29 2008 | DIRECT MARKETING Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off? |
Published: April 22 2008 | MEDIA PLANNING & BUYING Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that offer our products for free? |
Published: April 15 2008 | SOCIAL MEDIA When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers -- and at a content-engaging level -- are on MySpace. |
Published: April 08 2008 | TARGETING The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes. |
Published: April 01 2008 | AD NETWORKS The halo of an offline brand may extend to the brand property online, but it does not fully extend to the value of that property for advertising. Here's why. |
Published: March 25 2008 | SOCIAL MEDIA Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook? |
Published: March 18 2008 | VIDEO Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why. |
Published: March 03 2008 | WEBSITES Sean X Cummings explains why microsites do nothing more than suck your time, money and other resources without moving your brand forward. |
Published: December 04 2007 | EVENT COVERAGE Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry. |
Published: November 05 2007 | MEDIA PLANNING & BUYING Sean X Cummings reveals what it takes to get in front of brands and traditional agencies as early as possible. |
Published: September 11 2007 | EVENT COVERAGE The voice of UGC is chaotic, irreverent and will make your brand uncomfortable. Embrace it, shape it, mold it, but get comfortable, because you cannot control it. |
Published: September 05 2007 | MEDIA PLANNING & BUYING Sean X Cummings shows you how to tame the cookie monster and go beyond standard metrics to get the most from your online campaigns. |
Published: August 06 2007 | MEDIA PLANNING & BUYING Sean X Cummings examines frustrating scenarios for online agency execs and how a great AE stays calm under pressure. |
Published: May 18 2007 | MEDIA PLANNING & BUYING Doing business has reached critical mass, and while the media universe is expanding, budgets, unfortunately, are not. |
Published: May 15 2007 | MEDIA PLANNING & BUYING Ask.com's Sean X Cummings reveals the most common pitch killers and how to avoid them in your next bid for new business. |
Published: February 14 2007 | OPINIONS But should we worry? Ask.com's Sean X Cummings explains. |
Published: December 11 2006 | SOCIAL MEDIA Sean X Cummings calls BS on three popular marketing strategies and offers tips on how to turn these mistakes into successes. |
Published: October 04 2006 | INDUSTRY ISSUES Sometimes you have to do the right thing by your employees or your bottom line and show a client to the door. Here's when to do it. |
Published: July 24 2006 | MEDIA PLANNING & BUYING Check out these warning signs to see if your agency passes the test. |
Published: November 28 2005 | PAID SEARCH Dipsie's VP talks about where search ends and brand begins, and how best to join the two. |
