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Published:
June 27 2008
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DESKTOP APPS
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
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Published:
February 05 2008
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iMEDIA ASIA
David L. Smith shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development.
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Published:
January 29 2008
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iMEDIA ASIA
Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through the key developments of metrics and their implications.
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Published:
November 20 2007
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WEB ANALYTICS
The mainstream press has thrust the metrics debate between publishers and advertisers into the limelight, but the story being told is incomplete. Here's the lowdown.
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Published:
August 21 2007
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IMEDIA UK
In the second part of his mentoring to young media planners, iMedia legend David L. Smith, CEO of Mediasmith,reveals more great tips on how to really get ahead in your career.
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Published:
August 13 2007
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IMEDIA UK
One of the contributor legends of iMedia Connection, Dave Smith, CEO and Founder of Mediasmith, shares some of his top tips on how to become a superstar media planner.
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Published:
July 20 2007
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EMERGING PLATFORMS
Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.
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Published:
May 07 2007
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Media Planning & Buying
Seven things you can do to make your peers jealous and get famous while doing it.
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Published:
February 14 2007
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MEDIA PLANNING & BUYING
The Mediasmith CEO predicts that in the near future there will be an Agency of Record for metrics, and he explains why metrics are the future of online media.
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Published:
August 24 2006
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MEDIA PLANNING & BUYING
Mediasmith's CEO recounts several ways to keep increasing revenue for the web.
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Published:
August 15 2006
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MEDIA PLANNING & BUYING
The founder and CEO of Mediasmith provides a layman's definition of engagement and explains how the web can best measure it.
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Published:
July 10 2006
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ad:tech San Francisco
From the ad:tech session "ad:tech Speaker's Showcase: One Minute Tips" featuring 30 speakers and moderated by the CEO of Mediasmith.
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Published:
June 15 2006
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MEDIA PLANNING & BUYING
The founder and CEO of Mediasmith argues that engagement has its place in describing campaigns, but shouldn't substitute for advertising exposure metrics.
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Published:
May 22 2006
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MEDIA PLANNING & BUYING
The Mediasmith CEO presents a checklist of the things you DON'T want to do. Read this one today-- and bookmark it for later!
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Published:
May 15 2006
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MEDIA PLANNING & BUYING
The software giant is making big changes to gain ground on Google in the online ad space. Is it too little, too late? Mediasmith's founder and CEO reports.
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Published:
March 20 2006
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TARGETING
David L. Smith, CEO of Mediasmith, examines the state of web inventory today and what marketers can do tomorrow.
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Published:
February 16 2006
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MEDIA PLANNING & BUYING
Mediasmith's CEO reports on why the media agency industry needs its own dashboard, and what that would require.
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Published:
November 18 2005
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INTERNATIONAL
Search, consumer generated media, ad serving, metrics and more -- Mediasmith's president and CEO reports from China.
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Published:
November 17 2005
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INTERNATIONAL
Mediasmith's president and CEO reports on a "mind boggling" day one of ad:tech Shanghai.
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Published:
March 14 2005
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OPINIONS
Mediasmith's David Smith asks: Is this initiative to measure media usage on an "apples-to-apples" basis ready to go or half baked?
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Published:
July 22 2002
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MEDIA PLANNING & BUYING
As part of our ongoing dialogue about online R&F and GRPs, we bring you this progress report update from the chair of ARF’s Online Reach & Frequency Committee, reprinted with permission from MSN.
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