Lori Luechtefeld is executive editor of iMedia Connection. She came to iMedia in July 2008 from Canon Communications, where she served as managing editor of an executive-level business magazine in the medical technology field. Prior to joining Canon, Lori held a variety of news writing and editing positions at B2B publications and daily newspapers ... more
Agencies have always faced competitive threats, but today's media landscape is perhaps the most challenging yet. Let's take a look at the greatest pressures and how embattled executives can adapt.
The term "native advertising" might seem innocuous, but it threatens the very foundations of publishing and marketing. Here are the dirty little secrets our industry needs to acknowledge.
Timeless viewing is creating new opportunities to further monetize viewing platforms. Here's what advertisers and marketers need to know about the technologies that are emerging.
So you want your branded content to be shared? You'll need to overcome several challenges. Viewable Media's chief analytics officer tells you how.
What happens when a marketing department starts using analytics to inform its creative? Take a lesson from this impressive turnaround story.
Everyone wants the next Old Spice campaign. But how do marketers make that happen? Learn the secrets to scoring a viral hit -- and then replicating that success.
We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person. Consider these insights into the division between the virtual and physical self -- and how most businesses today are completely neglecting the current online reality.
The entertainment industry is often the first to dip its toe into the latest and greatest digital marketing opportunities. Consider these real-life emerging media lessons.
Savvy advertisers can employ humor to persuade and encourage loyalty among consumers. Learn when, how, and why laughter can be the best marketing medicine.
Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy.
How do you target digital advertising to moms based on the neighborhoods they live in and truly drive in-store purchases? Consider these insights and solutions offered by MaxPoint Interactive.
Along with motherhood, digital marketing to moms can be challenging and confusing. Read on as CPX Interactive reviews best practices in targeting, reaching, and delivering online moms across the vast pools of online inventory.
The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you.
Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight.
If you want to connect with moms, you must understand what drives their activities in the mobile and social spheres. Consider the marketing implications revealed by BabyCenter's Tina Sharkey as she takes a look at the daily life of the modern mom.
Shifting media consumption patterns require marketers to turn some long-held best practices on their head. Visa's global CMO discusses how his company did just that.
The ability to influence consumer behavior at or near the point of sale is a compelling opportunity. Learn why the challenges to launching such programs are fewer than you might think.
There's no denying that mobile marketing is at last coming into its own. So now what? AKQA Mobile's Tina Unterlaender offers some surprising thoughts on how the mobile world is likely to evolve.
The seismic shift to an all-digital world makes reaching and engaging the connected consumer complex and challenging. See how DataXu's new breed of advertising technology can cost-effectively discover large volumes of new qualified consumers at scale.
Your employees are the most valuable assets your brand has in forging social media connections. Learn how to inspire and enable your workforce.
Your brand is whatever your customers say it is. Learn how to broaden your ideation process to incorporate the wisdom of the crowds.
Creative that appeals to an audience of mothers is more unique than you might think. Check out these campaigns that exemplify demographic-specific best practices.
iMedia's panel of industry thought leaders weighs in on the companies, campaigns, and technologies that are going to change the digital marketing game.
The right domain name can change the game for your business. Sedo presents tips, tricks, and insight for developing a domain strategy that works for your company.
See what new ad and content enhancements will be on display at next week's ad:tech New York.
Learn how a unique approach from Akamai Advertising Decision Solutions can help you drive improved awareness and transactions with your online marketing campaigns.
Vibrant Media teams with search experts from comScore to explore innovative ways to extend keyword advertising into relevant web content.
The agency relationship is broken. MRM's Marc Fleishhacker discusses how it can be fixed -- or whether to scrap it altogether.
Which brands are staying on the cutting edge when it comes to their fundamental online presence? Our industry panelists provide their picks for the most inventive and well-executed sites on the web.
Creative is in the eye of the beholder. So how can you ensure your digital campaigns resonate with your target audience? Take a lesson from these evocative case studies, broken down across five key demographics.
How can companies create integrated online personalities that resonate with their core audiences? Lewis Schrock of The Planet and his panel of experts tell you how to do just that.
Experian's expert panel discusses how to apply the advanced targeting and consumer segmentation sophistication of offline direct marketing to digital media.
AT&T Interactive's panel of industry thought leaders discusses the evolution of local discovery and the steps advertisers can take to get discovered and connect with local consumers.
So you've built a Facebook fan page. Now what? Follow these best practices to make the most of your brand's engagements in the social sphere.
Hidden amid all the digital marketing buzz is the promise of addressable advertising -- across all media. Find out more about the tool that's helping advertisers pull it all together.
What separates "the next big thing" from a flash in the pan? Find out as these industry observers present their top picks for companies driving the next digital revolution.
A first-mover advantage means nothing if your strategy goes nowhere. Hear how these industry leaders leveraged meaningful innovations to achieve their marketing objectives.
iMedia's panel of industry thought leaders weighs in on the interactive marketing platforms and campaign strategies that will connect with consumers in the coming year.
iMedia's panel of industry thought leaders weighs in on the brands, agencies, and technologies that are going to reshape the interactive space in the coming year.
Cutting-edge interactive marketers are tinkering with opportunities on a variety of new digital platforms. Our panel of industry experts tells you what's working -- and what's not.
The time consumers spend with digital media is light years ahead of the marketing dollars being allocated to the very same channels. Take a look at some key trends that will continue to influence your quest for a bigger piece of the overall marketing-budget pie.
Media buyers play a vital role in the success or failure of emerging marketing technologies. Take a page from the venture capital community, and ensure you're making smart investments with your time and money.
As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. Here's how to hone in on the right conversations.
The mastermind behind JWT's digital revolution, Ty Montague discusses the bumpy road to integration and the rewards that await those who survive the journey.
People leave traces of themselves in their environments, both physical and virtual. Here's what those traces can tell you about the people you meet.
Rewards programs are about more than just points and free merchandise. They're about building a deep relationship with your consumers. Check out this expert advice for doing just that.
If you think semantic is the same as contextual, think again. Here's what you need to know about harnessing the power of words online.
There's no shortage of tension that exists between the buy and sell sides of digital media. Check out what these agencies and publishers had to say when asked to describe their greatest frustrations in dealing with the other side.
In this interview, comScore's co-founder discusses why marketers need to stop counting clicks and start focusing on offline behavior drivers, social media initiatives, and online video advertising.
LinkedIn founder Reid Hoffman discusses the network's unique niche, the most common professional blunders made on the site, and how the platform will evolve in the coming years.
The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.
Despite the recession, interactive marketers are looking to innovate more than ever. Here's what iMedia Breakthrough Summit attendees say is on their radar screens.
Even the most visionary ideas will go to waste if the target audience is not ready to embrace them. Check out these stories of online innovators who were ahead of their time.
BBE's leader discusses the continued evolution of pre-roll and long-form advertising, as well as the brands that are succeeding -- and struggling -- in the realm of video marketing.
Two experts discuss the implications of this year's M&A activity within the online media and marketing services sectors, as well as their predictions for the consolidation we're likely to see in 2009.
As the ad network market matures, consolidation is inevitable. ICON's Jocelyn Griffing tells us how the market is likely to shake out and where the most value currently lies.
Datran Media's Scott Knoll discusses the pros and cons of current BT tactics, as well as the impact that looming legislation could have on the sector.
If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.
Your website gets the job done. But is it missing the opportunity to truly rise above the competition? Industry experts weigh in on the refinements that could take these sites to the next level.
Industry experts discuss the evolving shape of the modern agency and debate the merits of hiring new digital talent vs. retraining their traditional counterparts.
It's not just about digital anymore. It's about digital connections to the physical world. Here are five ways you can move your brand into the new marketing reality.
The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing.
Denuo's CEO discusses the silly things some marketers buy into and why chief marketing officer may not be an appropriate title in the future.
The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe.
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
When the airwaves go digital, the media world as we know it will change forever. Is your brand ready?
Ad agencies are overhyped, and measuring engagement isn't necessarily as important as you may think. Here are some key misconceptions about the interactive industry.
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.
Marketing integration is a journey, not a destination. How far along the path are you?
Whether they are selecting a president or toothpaste, consumers aren't always rational. Here's how you can figure out what they really think about your brand.
Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 sexy Hollywood marketing lessons
5 7 emotions connecting brands and consumers