Vice President, Marketing,
Liza Hausman is vice president, marketing, for Rocketfuel, a brand optimization platform that enables advertisers to buy, measure and optimize digital campaigns to deliver the same “metrics that matter” used in offline campaigns. The company provides a white-glove real-time media buying & optimization platform powered by the most sophisticated dec... more
How companies should manage their user data, privacy settings, and control options is likely to be a hot topic this year. Here are some steps that will help make sure you've got your bases covered.
Use these tactics to determine when to offer the "like" button and when to offer the "share" button. Employed in the right combination, both are powerful tools.
How should marketers be increasing their site traffic through the connection of social and search? Start with these four "musts" of on-site social optimization.
Socially referred traffic is taking its place alongside search as a critical area of marketing analysis and investment. Learn how to jazz up your site to benefit from the trend.
Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.
Widgets don't have to be prohibitively expensive. There are resources to help you build a widget with little or no design or development budget. Here's how.
Widgets are all the rage, but it's not a channel that marketers should enter into lightly. If you're not taking these points into consideration, your application will likely fail to meet its objectives.
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1 5 ad technologies that will be dead in 5 years
2 The best social media campaigns of 2013
3 6 signs your agency is dying
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)