Tricia Nichols
Summit Alumni

Tricia Nichols

Global Lead-Consumer Engagement,Media&Partnership, The GAP

Tricia Nichols is currently the Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC.  In this role, she is responsible for developing a global consumer-forward media approach that redefines consumer & brand interactions, including customized partnerships, digital/emerging media, branded entertainment and shopper... more

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The magic bullet of digital engagement

There are no shortcuts for executing campaigns well, but there is a tried-and-true method for getting customers to participate. Do you know what it is?

Next Wave Award Ceremony

We announce the winners of the 2012 Next Wave Awards!

Moms as Brand Storyteller for The Gap

In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.

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