Global Lead-Consumer Engagement,Media&Partnership,
Tricia Nichols is currently the Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC. In this role, she is responsible for developing a global consumer-forward media approach that redefines consumer & brand interactions, including customized partnerships, digital/emerging media, branded entertainment and shopper... more
There are no shortcuts for executing campaigns well, but there is a tried-and-true method for getting customers to participate. Do you know what it is?
We announce the winners of the 2012 Next Wave Awards!
In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.
Full Summit Calendar | Request Invite
1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013