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Tricia Nichols

Global Lead-Consumer Engagement,Media&Partnership, The GAP

Tricia Nichols is currently the Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC. In this role, she is responsible for developing a global consumer-forward media approach that redefines consumer & brand interactions, including customized partnerships, digital/emerging media, branded entertainment and shopper... more

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The magic bullet of digital engagement Published: October 31 2012 \| industry_insider There are no shortcuts for executing campaigns well, but there is a tried-and-true method for getting customers to participate. Do you know what it is?
Next Wave Award Ceremony Published: October 16 2012 \| EVENT COVERAGE We announce the winners of the 2012 Next Wave Awards!
Moms as Brand Storyteller for The Gap Published: May 01 2012 \| EVENT COVERAGE In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.

The magic bullet of digital engagement

Published: October 31 2012 | industry_insider

There are no shortcuts for executing campaigns well, but there is a tried-and-true method for getting customers to participate. Do you know what it is?

Next Wave Award Ceremony

Published: October 16 2012 | EVENT COVERAGE

We announce the winners of the 2012 Next Wave Awards!

Moms as Brand Storyteller for The Gap

Published: May 01 2012 | EVENT COVERAGE

In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.