Director, Marketing Research,
As a media technologist fluent in the use of leading industry systems, Josh Dreller stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He has achieved platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter.
Dreller is a long-time mem... more
Making small changes in your daily routine can lead to huge success down the road. Here are 15 simple habits that keep top marketers ahead of the game.
Because digital marketing is still young, new trends emerge constantly. Here are a few that prove the industry is heading into adulthood.
An industry event can be a zoo, so you need to be a zookeeper. Here's your guide to identifying and taming the wildlife.
Unless you're an analytics expert, the metrics world can be a complete mystery. Here's an inside look at how a marketing analyst spends the day.
If you don't stay abreast of industry trends, you're putting yourself out of a job. Use these expert tips to keep current while still having time to do actual work.
Paid search and paid social deliver exceptional ROI. Here are two ways you might be screwing them up.
Top creative talent, tech company founders, and powerful media executives are lauded in the world of advertising. This article isn't about those people.
It's time to cut through the hype and panic. Here's a look at the programmatic process and how it will realistically change your job.
Are you a LinkedIn misfit? If you're making any of these moves, you might be sending the wrong message to your professional network.
Each generation in our digital workforce has both strengths and weaknesses. While it's good to know what they are, beware -- labels can be misleading.
Big data is this year's buzziest buzz phrase -- but does more data really mean better data? You bet it does. Here's why data scientists will revolutionize your marketing.
Measurement is a vital part of the advertising process that enables marketers to make educated and impactful decisions. Here are the essential areas that you should be monitoring.
Rarely getting its share of the credit, Facebook advertising has marketers constantly debating its value. Cast aside your doubts and recognize the true ROI that Facebook ads deliver.
Everyone wants to know how to crack the puzzle of social media measurement. One expert discusses the metrics to use -- and ignore.
When on Earth did it become standard practice for people in our industry to invent absurd titles for themselves? Here are the gurus, ninjas, demi-gods, and overlords of the internet. Heaven help us.
Data sets have become a hot commodity, and a lot of companies are choosing to couple audience data and media. But is this the best approach for marketers? Consider these perspectives.
As a marketer, the data management platform (DMP) will soon become the most important piece of technology you own. Here's why.
Agencies need to look at data on consumer behavior across social, local and mobile platforms to help target correctly and for attribution. In order to do this, many agencies have decided to put data at the center of every media-buying decision.
No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.
Using the wrong phrases to define our capabilities can make marketers appear underqualified and out of touch. Here are the overused buzzwords that you should definitely leave off your online resume.
The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of.
What exactly can the government regulate? Use this guide to clarify the blurred line between consumer privacy and marketing practices.
To succeed in media planning, you have to be sharp, stay on your toes, and follow the industry like a hawk. Here are common areas where most planners stumble.
Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.
Can ad networks continue to thrive and grow in a post-exchange world? Consider how these industry players have adapted.
Owned and earned media are great, but if you're ignoring paid opportunities in social media, your strategy is incomplete. Consider exploring these opportunities.
Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.
Do you think the expense required to break into social media is too much for your brand? Take a look as three specialists show how the cost of one traditional ad unit can be transformed into a full social program.
In today's sink-or-swim marketing world, job candidates must possess more than just talent in order to stay afloat. Discover the qualities that will help you rise to the top of the hiring pool.
Online video has experienced a meteoric rise, but with that comes fierce competition for eyeballs and ad share. Here's what YouTube, Boxee, Hulu, and Xbox Live have planned to keep them on top.
DMPs are still in their infancy, but they are bound to become one of the most vital tools in the digital marketing technology stack. Get a preview of things to come.
No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.
What makes a good partnership in the digital industry? Consider these crucial criteria for success.
With the rise of the exchanges, how will ad networks adapt in order to stay relevant and profitable? Find out which value propositions will win out.
Most marketers agree that the last click doesn't tell the whole story. So why hasn't a broader attribution methodology caught on with more marketers?
Check out five digital marketing trends for the coming year, and the companies leading the charge.
Don't waste countless hours and dollars just to throw hard-earned traffic away on an ineffective landing page. Consider these options instead.
Are your ads running in the right spots, delivered to the right audience, and placed to your specifications? See how these verification companies can help you eliminate the biggest ad serving glitches.
It can be a struggle to find a great idea that can be applied to online ad creative. But innovative technology from four companies might help you lighten the load.
Paid search is effective, but this pull medium only provides so much inventory. See how search retargeting helps marketers capitalize on the value of a user's true intent.
Creative optimization technology lets marketers test the right combination of messaging components to serve customized ads, on the fly. Take a look at how it works, and meet the key players.
Demand-side platforms are becoming increasingly popular for centralizing multiple ad exchange accounts. Here's a brief explanation, along with four of the top providers.
If you're a brand with lots of seemingly unmonetizeable social media fans, you might want to test to see if social targeting is for you.
Digital advertising gets more complicated by the second. Before you decide whether to outsource your ad operations or keep them in-house, weigh the pros and cons of each approach.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize