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Published:
May 15 2013
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industry_insider
It's time to cut through the hype and panic. Here's a look at the programmatic process and how it will realistically change your job.
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Published:
April 08 2013
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Social Media
Are you a LinkedIn misfit? If you're making any of these moves, you might be sending the wrong message to your professional network.
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Published:
March 14 2013
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Media Planning & Buying
Each generation in our digital workforce has both strengths and weaknesses. While it's good to know what they are, beware -- labels can be misleading.
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Published:
February 14 2013
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Web Analytics
Big data is this year's buzziest buzz phrase -- but does more data really mean better data? You bet it does. Here's why data scientists will revolutionize your marketing.
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Published:
November 13 2012
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Web Analytics
Measurement is a vital part of the advertising process that enables marketers to make educated and impactful decisions. Here are the essential areas that you should be monitoring.
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Published:
September 24 2012
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Social Media
Rarely getting its share of the credit, Facebook advertising has marketers constantly debating its value. Cast aside your doubts and recognize the true ROI that Facebook ads deliver.
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Published:
August 23 2012
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Social Media
Everyone wants to know how to crack the puzzle of social media measurement. One expert discusses the metrics to use -- and ignore.
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Published:
July 31 2012
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Media Planning & Buying
When on Earth did it become standard practice for people in our industry to invent absurd titles for themselves? Here are the gurus, ninjas, demi-gods, and overlords of the internet. Heaven help us.
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Published:
June 13 2012
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Media Planning & Buying
Data sets have become a hot commodity, and a lot of companies are choosing to couple audience data and media. But is this the best approach for marketers? Consider these perspectives.
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Published:
June 12 2012
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Targeting
As a marketer, the data management platform (DMP) will soon become the most important piece of technology you own. Here's why.
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Published:
May 22 2012
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EVENT COVERAGE
Agencies need to look at data on consumer behavior across social, local and mobile platforms to help target correctly and for attribution. In order to do this, many agencies have decided to put data at the center of every media-buying decision.
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Published:
April 04 2012
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Brand Issues
No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.
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Published:
March 22 2012
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Websites
Using the wrong phrases to define our capabilities can make marketers appear underqualified and out of touch. Here are the overused buzzwords that you should definitely leave off your online resume.
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Published:
January 12 2012
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Social Media
The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of.
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Published:
December 08 2011
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Media Planning & Buying
What exactly can the government regulate? Use this guide to clarify the blurred line between consumer privacy and marketing practices.
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Published:
November 09 2011
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Media Planning & Buying
To succeed in media planning, you have to be sharp, stay on your toes, and follow the industry like a hawk. Here are common areas where most planners stumble.
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Published:
October 06 2011
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Ad Serving
Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.
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Published:
September 07 2011
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Ad Networks
Can ad networks continue to thrive and grow in a post-exchange world? Consider how these industry players have adapted.
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Published:
July 20 2011
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Social Media
Owned and earned media are great, but if you're ignoring paid opportunities in social media, your strategy is incomplete. Consider exploring these opportunities.
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Published:
May 25 2011
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WEB ANALYTICS
Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.
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Published:
April 07 2011
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MEDIA PLANNING & BUYING
Do you think the expense required to break into social media is too much for your brand? Take a look as three specialists show how the cost of one traditional ad unit can be transformed into a full social program.
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Published:
March 16 2011
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MEDIA PLANNING & BUYING
In today's sink-or-swim marketing world, job candidates must possess more than just talent in order to stay afloat. Discover the qualities that will help you rise to the top of the hiring pool.
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Published:
March 04 2011
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Video
Online video has experienced a meteoric rise, but with that comes fierce competition for eyeballs and ad share. Here's what YouTube, Boxee, Hulu, and Xbox Live have planned to keep them on top.
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Published:
February 22 2011
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TARGETING
DMPs are still in their infancy, but they are bound to become one of the most vital tools in the digital marketing technology stack. Get a preview of things to come.
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Published:
February 17 2011
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AD SERVING
No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.
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Published:
February 03 2011
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MEDIA PLANNING & BUYING
What makes a good partnership in the digital industry? Consider these crucial criteria for success.
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Published:
January 04 2011
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AD NETWORKS
With the rise of the exchanges, how will ad networks adapt in order to stay relevant and profitable? Find out which value propositions will win out.
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Published:
December 06 2010
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Web Analytics
Most marketers agree that the last click doesn't tell the whole story. So why hasn't a broader attribution methodology caught on with more marketers?
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Published:
November 11 2010
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MEDIA PLANNING & BUYING
Check out five digital marketing trends for the coming year, and the companies leading the charge.
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Published:
August 26 2010
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WEBSITES
Don't waste countless hours and dollars just to throw hard-earned traffic away on an ineffective landing page. Consider these options instead.
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Published:
August 16 2010
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AD SERVING
Are your ads running in the right spots, delivered to the right audience, and placed to your specifications? See how these verification companies can help you eliminate the biggest ad serving glitches.
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Published:
August 04 2010
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MEDIA PLANNING & BUYING
It can be a struggle to find a great idea that can be applied to online ad creative. But innovative technology from four companies might help you lighten the load.
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Published:
June 30 2010
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PAID SEARCH
Paid search is effective, but this pull medium only provides so much inventory. See how search retargeting helps marketers capitalize on the value of a user's true intent.
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Published:
May 24 2010
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AD SERVING
Creative optimization technology lets marketers test the right combination of messaging components to serve customized ads, on the fly. Take a look at how it works, and meet the key players.
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Published:
May 18 2010
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AD SERVING
Demand-side platforms are becoming increasingly popular for centralizing multiple ad exchange accounts. Here's a brief explanation, along with four of the top providers.
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Published:
April 06 2010
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TARGETING
If you're a brand with lots of seemingly unmonetizeable social media fans, you might want to test to see if social targeting is for you.
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Published:
March 29 2010
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AD NETWORKS
Digital advertising gets more complicated by the second. Before you decide whether to outsource your ad operations or keep them in-house, weigh the pros and cons of each approach.
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