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Published:
June 22 2012
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Media Planning & Buying
Our booming digital age makes it easier for consumers to be disloyal -- and get rewarded for doing so. Find out how to keep your customers and attract new ones.
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Published:
April 05 2012
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Social Media
With all this pinning going on, it's difficult to know where to start. Consider these tips to make it your greatest form of word-of-mouth marketing.
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Published:
February 24 2011
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MOBILE
Creating a mobile site is a necessary -- but often frustrating -- task for digital marketers. Take a look at this step-by-step guide to getting it right.
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Published:
December 14 2010
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WEBSITES
The holiday buying rush is a great opportunity to highlight what your website is doing right -- and where it needs to improve. Use these steps to get a leg up on the competition.
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Published:
October 19 2010
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WEBSITES
Redesigning your website based on mere intuition or limited feedback can be a recipe for disaster. Find out how to remove the subjectivity.
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Published:
September 29 2009
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IMEDIA UK
The most effective web stores are works in progress, using real customer behaviour to drive small, iterative improvements on an ongoing basis.
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Published:
January 27 2009
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IMEDIA UK
It's time to optimise your content for more effective email campaigns -- ensuring you can ride out the rough times profitably.
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Published:
October 28 2008
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IMEDIA UK
Online evolution demands more sophisticated content optimisation, argues the managing director of Maxymiser.
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