Analyst, Consumer Technology,
Brandon Eshman is an analyst for Nielsen Online in the Consumer Technology vertical. He works with telecom, retail and manufacturing clients to gauge and interpret online conversation specific to their brands and their competitors. Brandon received an undergraduate degree from the University of Cincinnati and a graduate degree in marketing from Xav... more
Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.
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1 7 brands that are killing it with the DIY craze
2 The most meaningless (and hilarious) job titles on LinkedIn
3 Who should handle social media?
4 11 innovative movie marketing campaigns
5 The new agency model that works