Analyst, Consumer Technology, Nielsen Online
Brandon Eshman is an analyst for Nielsen Online in the Consumer Technology vertical. He works with telecom, retail and manufacturing clients to gauge and interpret online conversation specific to their brands and their competitors. Brandon received an undergraduate degree from the University of Cincinnati and a graduate degree in marketing from Xav... more
Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.
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1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
