Executive Vice President of Sales & Ad Operations,
Andy Ellenthal is DG’s Executive Vice President of Sales and Ad Operations for both the TV and DG’s online division, MediaMind. Andy comes to DG with extensive management experience in advertising technology companies, including key leadership roles at quadrantONE, PointRoll and DoubleClick. Prior to his current role, Andy was responsible for setti... more
Spending $9.8 billion in TV and online advertising, political campaigns have access to the most advanced marketing technologies available. Here's a new set of ad tactics to best reach your audience.
Real-time bidding can leave media buyers feeling vague about their online ad purchase. Here are two points to consider that will help them know their dollars were well spent.
Bad ad placements can range from uncomfortable associations to outright wastes of money. See how you can avoid these awkward situations.
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing