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Published:
August 15 2012
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Media Planning & Buying
Spending $9.8 billion in TV and online advertising, political campaigns have access to the most advanced marketing technologies available. Here's a new set of ad tactics to best reach your audience.
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Published:
November 15 2011
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Ad Networks
Real-time bidding can leave media buyers feeling vague about their online ad purchase. Here are two points to consider that will help them know their dollars were well spent.
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Published:
August 17 2011
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Targeting
Bad ad placements can range from uncomfortable associations to outright wastes of money. See how you can avoid these awkward situations.
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