Richard Shore
Summit Alumni

Richard Shore

Co-founder and President, RedLever

Richard Shore serves as President of RedLever, a global studio at the nexus of advertising and entertainment he co-founded in 2008. Shore is responsible for forming strategic relationships with content providers and overseeing RedLever’s full, in-house studio capabilities, including the creation, production and distribution of content to a global a... more

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The most common pitfalls in branded content

Published: October 04 2011 | Ad Networks

If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes.

A new model for online branded entertainment

Published: March 26 2010 | Video

Branded entertainment success requires effective distribution of appealing content. See what lessons online marketers should take from the offline world.
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