Co-founder and President,
Richard Shore serves as President of RedLever, a global studio at the nexus of advertising and entertainment he co-founded in 2008. Shore is responsible for forming strategic relationships with content providers and overseeing RedLever’s full, in-house studio capabilities, including the creation, production and distribution of content to a global a... more
If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes.
Branded entertainment success requires effective distribution of appealing content. See what lessons online marketers should take from the offline world.
Full Summit Calendar | Request Invite
1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize