Richard Shore
Summit Alumni

Richard Shore

Co-founder and President, RedLever

Richard Shore serves as President of RedLever, a global studio at the nexus of advertising and entertainment he co-founded in 2008. Shore is responsible for forming strategic relationships with content providers and overseeing RedLever’s full, in-house studio capabilities, including the creation, production and distribution of content to a global a... more

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The most common pitfalls in branded content

If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes.

A new model for online branded entertainment

Branded entertainment success requires effective distribution of appealing content. See what lessons online marketers should take from the offline world.

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