FairWinds Partners, LLC
Josh Bourne co-founded FairWinds Partners, a domain name strategy consultancy based in Washington, D.C. Josh is also President of the Coalition Against Domain Name Abuse (CADNA), a non-profit association dedicated to consumer protection through building awareness about and advocating action to stop illegal and unethical infringement of trademarks o... more
ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.
The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started.
With the increasing excitement over generic top-level domains, brands are beginning to wonder if a gTLD is right for them. Read on to discover the pros and cons of investing in this hot new trend.
Search rankings are great, but consumers prefer to navigate directly to the online content they want. Follow these three steps from FairWinds Partners to ensure your domain name aligns with what your customers are seeking.
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1 The 9 fastest ways to piss off online shoppers
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The worst deals in digital advertising
5 The state of brands on Instagram