Joshua Bourne

Joshua Bourne

Managing Partner, FairWinds Partners, LLC

Josh Bourne co-founded FairWinds Partners, a domain name strategy consultancy based in Washington, D.C. Josh is also President of the Coalition Against Domain Name Abuse (CADNA), a non-profit association dedicated to consumer protection through building awareness about and advocating action to stop illegal and unethical infringement of trademarks o... more

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What new gTLDs mean for your brand

ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.

What new gTLDs mean for your brand (page 2 of 2)

Your step-by-step guide to acquiring a gTLD

The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started.

Generic top-level domains: What all marketers must know

 With the increasing excitement over generic top-level domains, brands are beginning to wonder if a gTLD is right for them. Read on to discover the pros and cons of investing in this hot new trend.

Optimizing your domain name strategy

Search rankings are great, but consumers prefer to navigate directly to the online content they want. Follow these three steps from FairWinds Partners to ensure your domain name aligns with what your customers are seeking.

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