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Published:
July 15 2009
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EMERGING PLATFORMS
Celebrity endorsements are a staple component of many companies' offline advertisements. Here's how brands can affordably leverage big names in their online messaging as well.
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Published:
June 25 2009
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MOBILE
Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.
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Published:
June 11 2009
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EMERGING PLATFORMS
Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?
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Published:
June 09 2009
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EVENT COVERAGE
Kaiser Permanente has made use of nearly every digital channel currently available. Here's how the company makes things stick.
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Published:
May 29 2009
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EMAIL
For those looking to increase email marketing ROI, here's why the cloud provides some valuable alternative options.
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Published:
May 14 2009
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Social Media
Well-targeted messaging and content can move consumers from superficial contact with brands to deeper engagement. See why traditional and digital are irrevocably tied when trying to reach this goal.
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Published:
May 07 2009
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VERTICALS
Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. But why do they so often miss the mark?
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Published:
May 07 2009
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VERTICALS: ENTERTAINMENT
Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?
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Published:
April 30 2009
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VERTICALS: AUTOS
While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.
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Published:
April 29 2009
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VERTICALS: AUTOS
With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now.
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Published:
April 24 2009
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VERTICALS: ENTERTAINMENT
The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it.
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Published:
April 06 2009
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MOBILE
Brands have begun embracing mobile marketing to complement other forms of advertising, but here is how many in the industry are developing mini mobile case studies as a roadmap for success.
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Published:
April 01 2009
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EVENT COVERAGE
Pandora has built an incredibly popular music streaming service in a relatively short time. Learn how the company leveraged its position to the benefit of Volkswagen, Epson, Beck's, and Wendy's.
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Published:
March 24 2009
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EVENT COVERAGE
Linguist David Crystal believes strongly in the power of words. Here are some lessons he'd like to share with marketers on semantic targeting.
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Published:
March 24 2009
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EVENT COVERAGE
Isobar's VP of mobile services, Gene Keenan, believes mobile marketing would explode if carriers provided third-party ad networks with targeting data based on lifestyle clusters.
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Published:
March 24 2009
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EVENT COVERAGE
Shelly Palmer often criticizes big media for ineptitude and slowness to change, but for digital marketers at the Breakthrough Summit, he offered advice on succeeding in trying times.
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Published:
March 23 2009
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LOCAL
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
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Published:
March 23 2009
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EVENT COVERAGE
Once you engage a brand in conversation, you gain the power to kick-start conversations about new topics, rather than just sitting idly on the sidelines. AKQA's CEO Tom Bedeccaré explains.
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Published:
February 27 2009
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EMERGING PLATFORMS
There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.
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Published:
February 23 2009
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MOBILE
Brands are using the iPhone to connect with consumers in many ways. Here's a look at companies that are capitalizing on the branded app opportunity.
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Published:
January 30 2009
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MEDIA PLANNING & BUYING
TV commercials don't always translate to online consumer excitement, so marketers are tackling new channels this year. Here's how brands like Doritos and GoDaddy are using social media to build online buzz after the big game.
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Published:
January 23 2009
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BEST PRACTICES
Wieden + Kennedy's digital guru is tired of all the conversations about traditional media spend moving into interactive. Traditional media isn't going away, he argues, so get used to it.
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