journalist + consultant,
Eye on Media
Matt Kapko has been covering mobile since 2006, before it became cool. He is a relentless journalist and consultant that specializes in the converged space of mobile, digital marketing and advertising, entertainment and media.
Eye on Media, a company founded by Matt, offers a wide breadth of journalism and consulting services, including high-level... more
Celebrity endorsements are a staple component of many companies' offline advertisements. Here's how brands can affordably leverage big names in their online messaging as well.
Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.
Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?
Kaiser Permanente has made use of nearly every digital channel currently available. Here's how the company makes things stick.
For those looking to increase email marketing ROI, here's why the cloud provides some valuable alternative options.
Well-targeted messaging and content can move consumers from superficial contact with brands to deeper engagement. See why traditional and digital are irrevocably tied when trying to reach this goal.
Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. But why do they so often miss the mark?
Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?
While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.
With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now.
The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it.
Brands have begun embracing mobile marketing to complement other forms of advertising, but here is how many in the industry are developing mini mobile case studies as a roadmap for success.
Pandora has built an incredibly popular music streaming service in a relatively short time. Learn how the company leveraged its position to the benefit of Volkswagen, Epson, Beck's, and Wendy's.
Linguist David Crystal believes strongly in the power of words. Here are some lessons he'd like to share with marketers on semantic targeting.
Isobar's VP of mobile services, Gene Keenan, believes mobile marketing would explode if carriers provided third-party ad networks with targeting data based on lifestyle clusters.
Shelly Palmer often criticizes big media for ineptitude and slowness to change, but for digital marketers at the Breakthrough Summit, he offered advice on succeeding in trying times.
Google hasn't even indexed one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.
Once you engage a brand in conversation, you gain the power to kick-start conversations about new topics, rather than just sitting idly on the sidelines. AKQA's CEO Tom Bedeccaré explains.
There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.
Brands are using the iPhone to connect with consumers in many ways. Here's a look at companies that are capitalizing on the branded app opportunity.
TV commercials don't always translate to online consumer excitement, so marketers are tackling new channels this year. Here's how brands like Doritos and GoDaddy are using social media to build online buzz after the big game.
Wieden + Kennedy's digital guru is tired of all the conversations about traditional media spend moving into interactive. Traditional media isn't going away, he argues, so get used to it.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 11 essential tools for link building