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Published:
March 01 2012
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Media Planning & Buying
As a general rule, the more unique and message-driven the copy, the greater marketing skill required to treat the copy. Read on for a detailed guide to help you choose between standard translation and a marketing translation service.
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Published:
July 12 2011
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TARGETING
Introducing your campaign to a global market can result in translation problems. Here's how to modify each component for local success.
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Published:
February 23 2010
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MULTICULTURAL
If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.
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Published:
September 04 2009
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INTERNATIONAL
Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.
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Published:
February 06 2009
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INTERNATIONAL
In this global economy, your web presence needs to bridge international divides. Here are some pointers for incorporating translation into your search optimization strategy.
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