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Published:
May 15 2012
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IMEDIA UK
When you can't 'out Nike, Nike', which stones do you throw to beat Goliath?
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Published:
October 26 2010
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IMEDIA UK
The next time someone tells you that consumers control your brand because of all the media fragmentation, social media and user-generated content, tell them they're wrong. And this is why.
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Published:
September 15 2009
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IMEDIA UK
One global agency head assesses the impact government intervention through 'discount marketing' could have on the role of marketers everywhere.
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Published:
July 28 2009
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IMEDIA UK
OK, so the economy stinks. Clients are cutting budgets. And agencies are wondering when the bleeding will stop.
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Published:
June 16 2009
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IMEDIA UK
One network CEO examines a rather touchy topic -- and finds his own answers to issues that have been nagging at advertising for many years now.
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Published:
March 24 2009
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IMEDIA UK
The president of the largest independent agency network tells us why good -- and often costly -- account handlers should be the last people you cut in tough economic times.
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Published:
February 17 2009
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IMEDIA UK
With so many bailed-out institutions cutting back on advertising, one global agency network chief believes 'under the radar' stealth advertising could hold the key to future spending trends.
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Published:
February 03 2009
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IMEDIA UK
The boss of the world's largest owner-operated agency network tells us why local is really going to matter this year.
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