Big Digital Idea Consulting, Inc.
Brad Berens is Principal at Big Digital Idea Consulting, Inc. and senior research fellow at the USC Annenberg Center for the Digital Future. He spent nine years close to the iMedia Summits and iMedia Connection, starting when he became executive editor of iMedia Connection in 2004. Later, he held a variety at dmg events, ultimately becoming the Glo... more
In today's insight address, Brad Berens takes us on a high-speed tour of the frenetic modern entertainment audience yesterday, today and tomorrow, and argues that marketers are paying attention to the wrong things in today's cluttered landscape.
The industry's most powerful figure weighs in on privacy, transparency, and how social and mobile complicate everything.
At the root of innovation is unlocking value by leveraging existing and emerging behaviors in new ways. Coca-Cola's senior VP and Wieden + Kennedy's global director weigh in on how to harness this vision.
Why is face-to-face interaction a better retail experience, and what does this all have to do with marketing? Read on for a peek into the future.
The release of the IAB's revenue report indicates an uptick in growth for digital advertising in the first half of 2010, but it might be too early to break out the bubbly. Here's why.
With "Tropic Thunder" and "Eagle Eye," Paramount's Amy Powell is changing the game for interactive movie marketing. She sits down with our chief content officer to talk about it.
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.
OMG's Sean Finnegan on the future of interactive marketing, brand autism, his upcoming iMedia Brand Summit keynote address and more.
Audiences are hungrier than ever for content. iMedia's editor in chief explores the role of strategic content delivery in helping marketers deliver what they're craving.
How did 30 million downloads result in a 1 percent U.S. household penetration for a new coffee sweetener? Podcasts.
Productive collaboration starts with conversation, and that's what we're here to do at the iMedia Agency Summit.
The IAB's new CEO sits down with our editor in chief to talk about the future of interactive, why the challenge to Nielsen and comScore, and more.
aQuantive CEO Brian McAndrews gave ad:tech's keynote interview on everything from surviving the first bubble, to mobile, social media and beyond.
The EepyBird guys explain how brands and consumer video creators can work together.
In his first official interview since taking the reins of Ask.com, CitySearch and IAC's Ad Solutions, Horan talks search, social media, mobile and more.
Is mobile right for all brands? If not, why not? Our editor in chief sits down with the mobile guru to get answers.
Our editor in chief chats with a company that's letting its customers pick who sponsors their content.
Executives from mobile ad network AdMob explained that it's both easy and inexpensive to start adding mobile to the marketing mix.
For a preview of what Medio Systems sees as the next wave in mobile tech, iMedia's editor in chief goes searching for some answers.
Collective Media CEO Joe Apprendi gives his take on what networks need to do to get brand ad dollars.
Our editor in chief talks with the mobile ad network's CEO Omar Hamoui and Advertising Sales VP Tony Nethercutt about mobile marketing best practices, mistakes to avoid and more.
The new chair and CEO of America Online sits down with our editor in chief to chat about his new job, the user-controlled internet, and why the internet is not a threat to TV after all.
In an iMedia Brand Summit opening keynote address, AOL's Randy Falco shared his vision for the future of the internet and his new company.
Which brands and which strategies are going to win the marketing day at the Super Bowl? And who will the losers be? Our panel lays it on the line with their predictions.
The biggest game in football is also the biggest day for advertising. Our editor in chief guides you through our special issue.
Our editor in chief sits down with executives from both companies to find out how the deal between BK and Maxim came about.
Our editor in chief welcomes you to our favorite articles of 2006, with a look towards an exciting new year.
Somewhere between a search engine and a content site, Answers.com can be hard to characterize for advertisers. Our editor in chief sits down with the company's new VP of Ad Sales, Robert Formentin.
SpiralFrog's CEO gives the scoop on the new online ad-supported music service.
The father of Integrated Marketing gives practical tips on what YOUR company can do to integrate its marketing communications.
Zenith Optimedia's former CEO argues that the internet is not getting its fair share of advertising, and explained how to get traditional media to take interactive more seriously.
Agencies, Publishers and Technology Vendors gathered at an intimate roundtable to discuss how hard it can be to integrate marketing communications across organizations and media platforms.
Our editor in chief looks at how recent big media moves create new opportunities for interactive.
Mark Friedler talks with iMedia's editor in chief about what GameDAILY is doing, and how AOL's acquisition has improved both of the companies.
Some publishers are challenging discrepancies between their web logs and numbers coming from comScore and Nielsen. Our editor in chief sits down with comScore's Magid Abraham to explore the issue.
From her post atop one of the biggest advertising services networks, Sarah Fay, president of Isobar U.S., talks about YouTube, recent departures and arrivals from Carat Fusion, the age of media uncertainty and more.
From the Lake Las Vegas Brand Summit session, "Top Ten Reasons To Invest in Interactive."
See what thought leaders from Avenue A/Razorfish, Bolt, Brand New World, Burst Media, Eyeblaster, Real Girls Media, TACODA, Winstar and more say about Google's acquisition of YouTube.
Executive Editor Brad Berens sits down with the integrated marketing guru and learns how marketers should be striving for alignment rather than integration.
Upstream Group President Doug Weaver talks with our exec editor about why more than half of the ad sellers are ready to quit their jobs and the potential impact on agencies.
YouTube's VP of Sales Tony Nethercutt and CEO and co-founder Chad Hurley talk to our exec editor about advertising opportunities, engagement and relationship building.
Our editor in chief talks with VPs Tony Ponturo and Jim Schumacker about the beer company's new investment in online video content.
An insightful group of brand marketers, agency folks, publishers and vendors met at iMedia's Brand Summit to discuss how to create brand experiences online.
Our exec editor sits down with AdECN, Right Media and Federated Media to see how new entities called "ad exchanges" will change how advertisers buy and sell inventory.
John Durham, Jumpstart Interactive's new president of sales and marketing, talks about vertical ad networks, how marketing autos is different, his move from Carat Fusion and more.
Our exec. editor sits down with Chris Young, co-founder of Klipmart, to chat about the recent DoubleClick acquisition of Klipmart and the future of online video.
Our exec editor sits down with Real Branding's founder and its newly-appointed VP of Media to chat about user-generated content, integration and where the industry is going.
Our executive editor chats with Susan Bratton, ad:tech chair emeritus, about hot topics and the conference theme.
iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.
Disney and Tesco's decision to brand satsumas with little Pooh stickers has our executive editor scratching his head and wondering if the backlash will ever come.
But there's plenty that's bad about using the word "consumer" when it comes to consumer-generated content. Our exec editor explains why.
iMedia's executive editor gets the 411 on NetShelter's new Branded Network offering site-specific buys on tech sites.
iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.
Advertisers gathered to discuss the big issues surrounding email marketing, whether CAN-SPAM did anything, and if legitimate marketers can still rent lists.
Summit attendees debate the present and future of BT, talking about price, effectiveness and the best categories.
The engagement guru chats with our exec editor about what engagement is, why marketers are buzzing about it, and the challenges ahead.
The ad network's general manager sits down with our exec editor to talk about the state of the industry, the merger with Fastclick, the human capital problem and more.
Dollars leaking out of network TV has to be good for somebody, but our exec editor thinks it's premature to say who that somebody is.
Our exec editor chats with Interface Guru CEO Cia Romano about consumer attitudes to online ads, dos and don'ts for marketers, the difference between animation and interaction, and more.
Archer Advisors partner Rich LeFurgy led an insightful panel examining what's coming next in interactive.
Bambi Francisco, John Battelle, Fredrick Marckini, Kevin Ryan and Dana Todd discussed and debated the future of search in a provocative ad:tech panel.
Our exec editor covers Wednesday morning's opening keynote presentation by Sequoia Capital partner Mark Kvamme.
iMedia's exec editor chats with Tribal Fusion's Dilip DaSilva about ad network differentiation, reach, capabilities and outlook.
Consumers have changed their media habits: it's time for your marketing to follow.
Our exec editor asks why the industry is plagued by staffing problems, and senior execs from DoubleClick, WhenU, Specific Media and more weigh in.
Two executives from Xfire took Summit attendees on a tour of four different channels for reaching the increasingly important gamer audience.
The new CMO of this vertical travel search site chats with our exec editor about search, online travel, his move from Vonage and more.
The marketing columnist chats with our executive editor about the changing landscape of entertainment marketing-- online and off.
CBS Digital Media President Larry Kramer chats with our exec editor about the history-making success of the NCAA March Madness on Demand (MMOD) video player.
The newly-promoted movie studio SVP chats with our exec editor about interactive marketing in the entertainment industry.
The 24/7 Real Media SVP of media and technology chats with our executive editor about the renaissance of ad networks, how to differentiate among them and more.
This executive VP describes differentiating factors between ad networks, and explains how marketers can get the most out of their network partners.
The president of the Publicis Groupe's new "futures practice" sits down with our executive editor to talk about the group.
The Mastermind Group's Erin Patton explores the recent embrace of the multicultural market's influence on luxury auto sales.
The ad network head talks about how to make sense of the different kinds of networks, what's coming in 2006 and more.
For the cost of one Super Bowl ad you can do so much more -- find out what people from AOL, Carat, Microsoft, Universal McCann and more would do!
How does a Spanish-language ad network differ from its English-language counterparts? Our exec editor chats with ClickDiario VP Jacques Hart.
Andy Sernovitz tells us about the organization's attempt to raise money for charity strictly by word of mouth.
This ad network CEO talks about why there are so many networks, how to differentiate among them and what companies News Corp. will buy in 2006.
When the Wired editor in chief's new Xbox 360 didn't work, he reached out to Microsoft's helpful bloggers-- now he talks about the experience.
During this week between the holidays, we're bringing you some of the best iMedia stories from 2005. Today's focus: what the cutting-edge present and near future will bring.
During this week between the holidays, we're bringing you some of the best iMedia stories from 2005. Today's focus: industry best practices.
This week we bring you some of the best iMedia stories from 2005. Today's focus: creative.
Coffin sits down with our executive editor to talk about how ad networks are maturing, how they relate to behavioral targeting and more.
Executive Editor Brad Berens sits down with the integrated marketing guru to chat about the big picture for marketing's present and future.
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As 2005 winds to a stop, it's time to take a week-long look at one of the biggest interactive moneymakers: SEM.
"The Search" author and founder of Wired magazine discusses Web 2.0, his new ad network and more.
Brad Berens responds to a pair of recent blog posts about iMedia's editorial policy.
Curt Viebranz, TACODA's president, discusses the many dimensions of behavioral targeting networks and the implications for marketers and publishers.
Online copywriting guru Nick Usborne chats with Exec Editor Brad Berens about the dos and don'ts for writing effective email marketing subject lines.
Matt Pasternak moved from the research world to head sales at Klipmart Corporation. Executive Editor Brad Berens talks to him about the traits of this ad technique.
dmg world media -- producer of ad:tech -- is pleased to announce the acquisition of iMedia Communications. Read the details!
Brad Berens chats with Safecount board member Mike Zeman about the fight to save cookies.
As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.
The CEO of AllBusiness.com -- and former CEO of About.com -- chats with us about how B2B is and isn't different from B2C, blogs, RSS and more.
We've relaunched our website with a new look, a better organization, and even more of the content that keeps you looped on industry developments.
The newly appointed sales head for CBS Digital Media sits down with executive editor Brad Berens to talk about his new job.
With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.
Executive Editor Brad Berens reports on recent articles from The New Yorker, The NY Times, The LA Times and Technology Review that impact online marketing.
Mark your calendars for the launch of the first issue in San Francisco and April 5th.
Put June 29, 2005 on your calendars and don't forget to request an invitation for this exciting one-day Summit about marketing and the new entertainment consumer.
In Coconut Point, Yahoo!'s Lloyd Braun talks about the future of internet content and Fair Isaac's Jeff Zabin discusses leveraging customer information.
Late in 2004, BURST! Media, Inc. ran a banner intended to educate consumers about spyware. Why is it in the interests of an ad network to do this?
Brent Hieggelke of WebTrends continues chatting with executive editor Brad Berens about his predictions for the coming year.
Brent Hieggelke of WebTrends chats with Executive Editor Brad Berens about his predictions for the coming year.
The Isobar U.S. president chats with iMedia about her transition from Carat Interactive, what an "Isobar" is, and her vision for the future. (1 of 2)
Executive Editor Brad Berens reports on recent articles from the Los Angeles Times, The Atlantic Monthly, and NPR's Day to Day that impact online marketing.
Baglivo was recently quoted in Adweek saying she'd like to see "non-traditional, non-TV marketing ideas" go the way of the Dodo. Did she mean interactive marketing?
The Bay Area Interactive Group looked back on ten years, buried the first banner and premiered the ValueClick Singers.
Our online panel discussion concludes with one last post, and a reader writes in with his thoughts.
Find out who won "Best in Show" at last week's iMedia Agency Summit. Then see who iMedia newsletter readers (that's you!) picked.
Our online panel discussion continues! Why is online marketing missing the boat when it comes to games and the game consumer?
Part four of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.
Part three of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.
Part two of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.
Help us choose the winners for iMedia's second "Best in Show" creative competition. Make sure every vote counts!
What's happening this week at AD:TECH? Our Executive Editor checks in from the Manhattan conference.
Odyssey's managing director talks with iMedia about the marketing differences between dial-up and high-speed, behavioral marketing and more.
New software allows employers to place marketing banners in email signatures on a company-wide basis.
iMedia Editor-at-Large Joseph Jaffe's roadshow about the best creative in interactive marketing rolled through L.A. Tuesday night.
It's time to crack open those calendars.
Enter your best creative in iMedia's Winter 2004 Creative Competition by October 29th!
The CBS MarketWatch EVP of Sales and Marketing talks about recent changes to the site.
"It's time to get the juice back going here," says president of newly minted marketing community organization.
Interactive marketing guru Don E. Schultz lists the five books that all marketers should be reading.
Before the broadcast premiere, The WB gave "The Mountain" to broadband users: is this the future of TV promotion?
Summit attendees encouraged by results of Marketing & Media Snapshot 2004 study.
Full Summit Calendar | Request Invite
1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)