Daisy Whitney
Summit Alumni

Daisy Whitney

Multimedia Reporter, Daisy Whitney Inc.

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and expert in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds (daisywhitney.com/blog), published by Little, Brown in November 2010 and its upcoming sequel The Rivals, coming out in February 2012. Daisy also produces conferences ... more

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Best practices for branded web series

Today's consumers are looking for valuable content produced by brands. Here's how to launch a successful web series, with tips from industry experts.

The good and the bad of user-generated video

User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.

YouTube etiquette for 2011

Digital marketers small and large must follow several steps to build, share, and succeed on Youtube. This article will help you navigate and conquer the video giant.

A quick guide for video success in social media

New research proves that time spent with social media can improve engagement with online video for brands and businesses. Find out how to get the most bang for your buck.

2 social media startups to watch

As more brands, businesses, and indie producers rely on social media for their marketing, here are two social media analytics startups that agencies and brands should keep an eye on.

Tips for advertising in online video

Online video advertising is poised to grow 52 percent this year. Find out how to make the most when working with brands in video.

3 tips for dominating the local-social group

Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial.

How to optimize your social media: 3 do's and don'ts

Watch as Daisy Whitney outlines some tips from social media expert Scott Meldrum on how to succeed (and fail) in the social sphere.

Why a dip in TV is good news for video advertisers

Nielsen reports that the total number of TV sales is dropping for the first time ever. Watch as Daisy Whitney explains why this shift is good news for digital marketers.

How to grow your YouTube audience

Want to know the secret to success in online video? Watch as Daisy Whitney gets some tips from YouTube executive Bing Chen.

How to enchant customers, audiences, and viewers

Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation.

Golden rules of social media

Social media is a powerful marketing tool, but the impact of Twitter and Facebook posts fades quickly. Find out how you can build long-term success by following three guidelines.

The bar code branding boom

Marketers are rallying behind services that tap into point of sale behaviors. Find out how some of today's biggest brands are using bar codes to connect with consumers.

Tips for maximizing video reach

Want more people to watch your videos? In today's New Media Minute, Daisy Whitney offers some tips for boosting views.

Augmented reality gets practical

In today's New Media Minute, Daisy Whitney outlines a number of mobile apps that are taking augmented reality from fun to functional.

The rise of real-time bidding

One of the hottest areas in the digital ad business is real-time bidding. Find out what this sector encompasses and why it is poised for growth in 2011.

Making a charity partnership work through social media

Brands can raise a tremendous amount of money by getting people involved with worthy causes via social media. Find out how.

Tips for mobilizing your website

In today's New Media Minute, Daisy Whitney presents a how-to guide for making your brand mobile friendly.

The secret to driving more video views

In today's New Media Minute, RealSEO's Mark Robertson explains how to use Google video search to maximize reach.

A newer, refined video measurement tool

In today's New Media Minute, Daisy Whitney explains the latest news on how brands can benchmark their "share of voice" in branded video.

How to get video viewers to watch the ads

In today's New Media Minute, Daisy Whitney looks at some new data from HealthiNation that suggests viewers are twice as likely to finish watching an ad if it is placed after the content.

The critical data points for video success

Online video represents a tremendous growth opportunity for digital, but what will it take to optimize brand impact on this platform? Learn what WPP's video evangelist, Jamison Tilsner, sees on the horizon.

Does your brand look good on mobile phones?

If your brand isn't accessible on mobile devices, it should be. In today's New Media Minute, Daisy Whitney outlines the reasons why you can't wait to get your content ready for the cellular world.

How media will change in 2011

In this New Media Minute, Daisy Whitney talks with David Pescovitz, co-editor of BoingBoing.net, about media transformation and what we can expect moving forward.

Getting into the hyperlocal online ad business

Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal online business.

Augmented reality: King of emerging media

As the capabilities of augmented reality expand, so does the platform's popularity. In today's New Media Minute, Daisy Whitney looks at how a handful of brands are utilizing the technology.

The data advertisers are dying for

In this week's New Media Minute, Daisy Whitney asks Break Media CEO Keith Richman about the key metrics that advertisers are looking for.

Making the most of your online ad buy

In today's New Media Minute, Daisy Whitney presents five online ad verification tips that will ensure you're getting what you pay for.

6 tips for building better iPad apps

In today's New Media Minute, Daisy Whitney hits up the iPad Game Summit in San Francisco and shares key considerations that can help content creators succeed on the device.

The online ad police

In today's New Media Minute, Daisy Whitney addresses a sharp increase in online ad verification services and explains why now is the right time to get on board.

Why digital threatens cable companies

A new study finds that one in eight consumers plans to cut back or ditch their cable TV service. In today's New Media Minute, Daisy Whitney outlines the future of this troubled sector.

Foursquare: It's popular, but is it prosperous?

Location-based services are hot right now, but will the demand ever lead to dollars? In today's New Media Minute, Daisy Whitney explains why advertisers continue to dabble with Foursquare but won't dive in.

Cable giants expand test for "TV Everywhere"

In today's New Media Minute, Daisy Whitney evaluates how cable companies are responding to demand for online cable and gives a forecast for the future of online TV.

Why tablets are unbeatable at audience measurement

In today's New Media Minute, Daisy Whitney talks with Chris Anderson, editor-in-chief of Wired, about why tablets have an unfair advantage when it comes to tracking clicks.

How big brands approach online video

In today's New Media Minute, Daisy Whitney talks with Jaime Cohen Szulc, CMO of Levi Strauss, about how brand executives determine where to invest their digital video dollars.

New digital trends to watch

In today's New Media Minute, Daisy Whitney hits the floor of the 2010 NAB show and discusses two emerging trends that will influence the future of digital advertising.

Why online TV will soon have more ads

In today's New Media Minute, Daisy Whitney explains the recent push to increase ads on sites such as Hulu and Fancast.

How video can breathe new life into digital brands

In today's New Media Minute, Daisy Whitney explains how video hotspots are changing the way brands do business online.

3 companies making the most of new media

In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.

Ad execs present online video predictions for 2010

In today's New Media Minute, Daisy Whitney hits the 4A's conference in San Francisco to uncover the top opportunities and threats for online video this year.

A call for leaner, meaner data

In today's New Media Minute, Daisy Whitney discusses two companies that are offering more-targeted video data for brands.

2 ways to make your web series go pro

In today's New Media Minute, Daisy Whitney outlines the growing opportunities for web video to make the jump from online to TV.

The next frontier for e-readers and tablets

In today's New Media Minute, Daisy Whitney discusses how tablet technology could mean big shifts for the comic book and graphic novel industry.

Twitter exec talks development, measurement

In today's New Media Minute, Daisy Whitney interviews Chloe Sladden, director of media partnerships at Twitter, about what we can expect from the microblogging platform in 2010.

TV networks try new tricks to solve old problems

In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.

Let the smartphone wars begin

In today's New Media Minute, Daisy Whitney discusses the growing popularity of Google Android devices and how this shift changes the game for Apple.

Stop renting, start owning your social media audience

In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.

Websites that popped (or flopped) in 2009

In today's New Media Minute, Daisy Whitney looks at five websites that were predicted to fare well over the previous year and determines which is the winner for 2009.

Social networks that will shine in 2010

In today's New Media Minute, Daisy Whitney evaluates websites that have early adopters excited, and how they could become the next big thing.

Fox hopes to flourish where Disney died

Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.

Achieving viral video success for your brand

In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to ask viral video expert Kevin Nalty how brands can harness the power of YouTube.

How to own your personal brand

In today's New Media Minute, Daisy Whitney interviews New York Times bestselling author Gary Vaynerchuk and discovers how his "crush it" philosophy can help you excel at your job.

How to think like a venture capitalist

In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.

New media's most effective ad opportunity?

In today's New Media Minute, Daisy Whitney evaluates the success of video-on-demand and shares her theory as to why these networks appear to be a more effective advertising medium than others.

Web video's fastest growing market

In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.

The key to unlocking web video's potential

For web video to excel as a marketing vehicle, the medium needs standards for ad formats, views, video players, and metrics. Here's what we need to tackle before the industry can achieve unity.

7 ways for digital studios to shine

Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.

The new rules of agency collaboration

The old-school marketing mantra was to keep your ideas to yourself and leave the competition at bay. Nowadays, a little teamwork can boost your bottom line.

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