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Published:
December 01 2011
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Video
User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.
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Published:
July 15 2011
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WEBSITES
Digital marketers small and large must follow several steps to build, share, and succeed on Youtube. This article will help you navigate and conquer the video giant.
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Published:
July 14 2011
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Social Media
New research proves that time spent with social media can improve engagement with online video for brands and businesses. Find out how to get the most bang for your buck.
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Published:
June 30 2011
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Social Media
As more brands, businesses, and indie producers rely on social media for their marketing, here are two social media analytics startups that agencies and brands should keep an eye on.
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Published:
June 23 2011
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AD NETWORKS
Online video advertising is poised to grow 52 percent this year. Find out how to make the most when working with brands in video.
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Published:
June 01 2011
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WEBSITES
Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial.
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Published:
May 26 2011
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Social Media
Watch as Daisy Whitney outlines some tips from social media expert Scott Meldrum on how to succeed (and fail) in the social sphere.
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Published:
May 13 2011
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Video
Nielsen reports that the total number of TV sales is dropping for the first time ever. Watch as Daisy Whitney explains why this shift is good news for digital marketers.
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Published:
April 25 2011
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Video
Want to know the secret to success in online video? Watch as Daisy Whitney gets some tips from YouTube executive Bing Chen.
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Published:
April 19 2011
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MEDIA PLANNING & BUYING
Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation.
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Published:
April 06 2011
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MEDIA PLANNING & BUYING
Social media is a powerful marketing tool, but the impact of Twitter and Facebook posts fades quickly. Find out how you can build long-term success by following three guidelines.
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Published:
March 31 2011
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Video
Marketers are rallying behind services that tap into point of sale behaviors. Find out how some of today's biggest brands are using bar codes to connect with consumers.
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Published:
March 17 2011
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Video
Want more people to watch your videos? In today's New Media Minute, Daisy Whitney offers some tips for boosting views.
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Published:
February 07 2011
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Video
In today's New Media Minute, Daisy Whitney outlines a number of mobile apps that are taking augmented reality from fun to functional.
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Published:
January 27 2011
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Video
One of the hottest areas in the digital ad business is real-time bidding. Find out what this sector encompasses and why it is poised for growth in 2011.
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Published:
January 19 2011
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Social Media
Brands can raise a tremendous amount of money by getting people involved with worthy causes via social media. Find out how.
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Published:
December 17 2010
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MOBILE
In today's New Media Minute, Daisy Whitney presents a how-to guide for making your brand mobile friendly.
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Published:
December 01 2010
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Video
In today's New Media Minute, RealSEO's Mark Robertson explains how to use Google video search to maximize reach.
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Published:
November 23 2010
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Web Analytics
In today's New Media Minute, Daisy Whitney explains the latest news on how brands can benchmark their "share of voice" in branded video.
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Published:
October 25 2010
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AD SERVING
In today's New Media Minute, Daisy Whitney looks at some new data from HealthiNation that suggests viewers are twice as likely to finish watching an ad if it is placed after the content.
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Published:
October 21 2010
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Video
Online video represents a tremendous growth opportunity for digital, but what will it take to optimize brand impact on this platform? Learn what WPP's video evangelist, Jamison Tilsner, sees on the horizon.
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Published:
October 13 2010
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MOBILE
If your brand isn't accessible on mobile devices, it should be. In today's New Media Minute, Daisy Whitney outlines the reasons why you can't wait to get your content ready for the cellular world.
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Published:
September 29 2010
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DESKTOP APPS
In this New Media Minute, Daisy Whitney talks with David Pescovitz, co-editor of BoingBoing.net, about media transformation and what we can expect moving forward.
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Published:
September 20 2010
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LOCAL
Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal online business.
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Published:
August 06 2010
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DESKTOP APPS
As the capabilities of augmented reality expand, so does the platform's popularity. In today's New Media Minute, Daisy Whitney looks at how a handful of brands are utilizing the technology.
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Published:
July 20 2010
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TARGETING
In this week's New Media Minute, Daisy Whitney asks Break Media CEO Keith Richman about the key metrics that advertisers are looking for.
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Published:
July 09 2010
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AD NETWORKS
In today's New Media Minute, Daisy Whitney presents five online ad verification tips that will ensure you're getting what you pay for.
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Published:
July 02 2010
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EMERGING PLATFORMS
In today's New Media Minute, Daisy Whitney hits up the iPad Game Summit in San Francisco and shares key considerations that can help content creators succeed on the device.
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Published:
June 09 2010
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AD NETWORKS
In today's New Media Minute, Daisy Whitney addresses a sharp increase in online ad verification services and explains why now is the right time to get on board.
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Published:
May 26 2010
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Video
A new study finds that one in eight consumers plans to cut back or ditch their cable TV service. In today's New Media Minute, Daisy Whitney outlines the future of this troubled sector.
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Published:
May 19 2010
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EMERGING PLATFORMS
Location-based services are hot right now, but will the demand ever lead to dollars? In today's New Media Minute, Daisy Whitney explains why advertisers continue to dabble with Foursquare but won't dive in.
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Published:
May 12 2010
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Video
In today's New Media Minute, Daisy Whitney evaluates how cable companies are responding to demand for online cable and gives a forecast for the future of online TV.
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Published:
May 05 2010
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Video
In today's New Media Minute, Daisy Whitney talks with Chris Anderson, editor-in-chief of Wired, about why tablets have an unfair advantage when it comes to tracking clicks.
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Published:
April 27 2010
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Video
In today's New Media Minute, Daisy Whitney talks with Jaime Cohen Szulc, CMO of Levi Strauss, about how brand executives determine where to invest their digital video dollars.
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Published:
April 14 2010
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Video
In today's New Media Minute, Daisy Whitney hits the floor of the 2010 NAB show and discusses two emerging trends that will influence the future of digital advertising.
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Published:
April 07 2010
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Video
In today's New Media Minute, Daisy Whitney explains the recent push to increase ads on sites such as Hulu and Fancast.
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Published:
March 31 2010
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Video
In today's New Media Minute, Daisy Whitney explains how video hotspots are changing the way brands do business online.
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Published:
March 17 2010
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Video
In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.
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Published:
March 10 2010
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Video
In today's New Media Minute, Daisy Whitney hits the 4A's conference in San Francisco to uncover the top opportunities and threats for online video this year.
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Published:
March 03 2010
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BRANDING
In today's New Media Minute, Daisy Whitney discusses two companies that are offering more-targeted video data for brands.
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Published:
February 24 2010
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Video
In today's New Media Minute, Daisy Whitney outlines the growing opportunities for web video to make the jump from online to TV.
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Published:
February 17 2010
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EMERGING PLATFORMS
In today's New Media Minute, Daisy Whitney discusses how tablet technology could mean big shifts for the comic book and graphic novel industry.
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Published:
February 03 2010
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EMERGING PLATFORMS
In today's New Media Minute, Daisy Whitney interviews Chloe Sladden, director of media partnerships at Twitter, about what we can expect from the microblogging platform in 2010.
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Published:
January 27 2010
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MEDIA PLANNING & BUYING
In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.
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Published:
January 20 2010
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MOBILE
In today's New Media Minute, Daisy Whitney discusses the growing popularity of Google Android devices and how this shift changes the game for Apple.
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Published:
January 13 2010
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Social Media
In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.
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Published:
December 16 2009
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MEDIA PLANNING & BUYING
In today's New Media Minute, Daisy Whitney looks at five websites that were predicted to fare well over the previous year and determines which is the winner for 2009.
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Published:
December 10 2009
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Social Media
In today's New Media Minute, Daisy Whitney evaluates websites that have early adopters excited, and how they could become the next big thing.
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Published:
December 01 2009
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Video
Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.
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Published:
November 18 2009
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MEDIA PLANNING & BUYING
In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to ask viral video expert Kevin Nalty how brands can harness the power of YouTube.
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Published:
November 10 2009
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MEDIA PLANNING & BUYING
In today's New Media Minute, Daisy Whitney interviews New York Times bestselling author Gary Vaynerchuk and discovers how his "crush it" philosophy can help you excel at your job.
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Published:
November 04 2009
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MEDIA PLANNING & BUYING
In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.
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Published:
October 20 2009
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Video
In today's New Media Minute, Daisy Whitney evaluates the success of video-on-demand and shares her theory as to why these networks appear to be a more effective advertising medium than others.
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Published:
October 13 2009
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INTERNATIONAL
In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.
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Published:
July 21 2009
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Video
For web video to excel as a marketing vehicle, the medium needs standards for ad formats, views, video players, and metrics. Here's what we need to tackle before the industry can achieve unity.
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Published:
June 22 2009
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Video
Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.
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Published:
June 10 2009
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MEDIA PLANNING & BUYING
The old-school marketing mantra was to keep your ideas to yourself and leave the competition at bay. Nowadays, a little teamwork can boost your bottom line.
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