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Roy de Souza

Chief Executive Officer and Co-founder, ZEDO Inc.

A visionary, Roy founded ZEDO in Silicon Valley in the early Internet growth period of 1999. Throught the dotcom bubble and beyond the company has grown and thrived by being a focused advertising technology partner to Publishers. Roy is CEO and co-founder of ZEDO Inc., the 3rd largest global Internet advertising technology firm and a pioneer i... more

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7 reasons why ad exchanges will dominate the future Published: May 16 2011 \| AD NETWORKS Ad exchanges enable advertisers to have more control and the ability to buy targeted ad placements at the click of a button. Here's why exchange systems will soon be used by all top-tier agencies.
Re-targeting options you may be missing Published: December 03 2008 \| TARGETING Advertisers usually love to buy re-targeting impressions, but they can't find enough of them. Here are some tips for getting more.

7 reasons why ad exchanges will dominate the future

Published: May 16 2011 | AD NETWORKS

Ad exchanges enable advertisers to have more control and the ability to buy targeted ad placements at the click of a button. Here's why exchange systems will soon be used by all top-tier agencies.