Nicole Rawski

How to really measure engagement

Understanding how consumers interact with your brand online is the new Holy Grail for marketers. Use these tips to interpret the metrics of engagement. 

How to really measure engagement (page 3 of 3)

What your analytics are really saying

In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy.

5 new things marketers should know about analytics

Web analytics continues to evolve with the digital space, and if you're not paying attention, you're falling behind. These points will bring you up to speed.

Web analytics for marketers who hate numbers

Is the vast sea of available metrics making you go cross-eyed? Check out this simple strategy for selecting the numbers you need and putting them into context.

10 signs you don't understand web analytics

Metrics are powerful marketing tools -- but only if you understand what to do with your data. Here are common indications that your organization is behind the curve.