Roger Katz

CEO and Founder, Friend2Friend, Inc.

Roger Katz is the CEO and founder of Friend2Friend, a social media technology and solutions company that works with more than one hundred global brands and media agencies. Launched in 2007, Friend2Friend works with over 100 global brands through its offices in San Francisco, New York, Los Angeles and Barcelona, Spain. During Roger’s 20 years workin... more

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How Facebook Timeline measures up for brands

Since the introduction of Facebook Timeline for brands, some companies have stepped up to the challenge, while others continue to flounder. Here's how to make Timeline work for your brand.

Social media lessons from travel marketers

Many advertisers in the travel industry are successfully influencing summer travel decisions via Facebook. Here's how you can apply their techniques to your own campaign strategy.

How to monetize fans on Facebook

Brands committed to socializing commerce on Facebook are at a distinct advantage. Here's how to engage Facebook fans by turning the lonely shopping experience into a truly social event.

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