With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., an integrated marketing consultancy specializing in analyti... more
You might disagree with these predictions, but you might also find yourself unemployed in the next five years. Are you confident in your current position?
We're well into 2014. What are you doing to ensure success? Consider adopting these ideas to maximize your return on investment this year.
One of the most essential and challenging executive positions is that of the chief marketing officer. Here's how to make a positive and lasting impression on your CMO.
It's vital for SEO professionals to integrate the power of persuasion via third parties into their strategies. Here are some simple tools to help you do just that.
This industry is a lot more complex than many people think. If any of these statements resonate with you, consider giving up digital marketing as a career.
As a digital marketer, you're tasked with keeping up with the times. Using these outdated techniques in 2013 guarantees poor results.
Has your site been demoted by Google's algorithm updates Panda and Penguin? Here's how to prevent a deadly drop in search rankings and stay in Google's good graces.
Those numbers don't mean what you think they mean. Here's how to fix your otherwise broken system of social measurement.
As our industry quickly evolves, it's essential to accept the new tools and strategies that will help us succeed. Here are the trends marketers can't afford to ignore.
Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.
As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that.
Many brands have figured out the basics of social media, but very few have taken it to the next level. Here's a marketer's guide for doing so.
Too few brands are following time-tested communications best practices when engaging in social media. Avoid making the same mistakes by following these basic principles.
If you're currently using LinkedIn only to network, you're missing the true power of the platform. Learn how to optimize your personal and company profiles.
Consumer-facing brand marketers are wild about social media, but business-to-business marketers have been more skeptical about the value. Consider this proof that social marketing can and will work for B2B companies too.
Many of the old dogs of digital and traditional marketing are not quick to learn new tricks. See why these outdated techniques can sabotage your campaign.
Not all social media platforms are created equal. Learn how these smart brands chose the right social media platforms for their needs and tailored campaigns to fit.
Developing a successful social media strategy requires a clear understanding of the technology, users, opportunities, and challenges. This essential checklist will help you evaluate which channels are appropriate for your marketing efforts.
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing