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Published:
April 22 2013
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Search
It's vital for SEO professionals to integrate the power of persuasion via third parties into their strategies. Here are some simple tools to help you do just that.
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Published:
March 13 2013
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Search
This industry is a lot more complex than many people think. If any of these statements resonate with you, consider giving up digital marketing as a career.
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Published:
February 04 2013
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Media Planning & Buying
As a digital marketer, you're tasked with keeping up with the times. Using these outdated techniques in 2013 guarantees poor results.
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Published:
December 18 2012
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Search
Has your site been demoted by Google's algorithm updates Panda and Penguin? Here's how to prevent a deadly drop in search rankings and stay in Google's good graces.
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Published:
November 21 2012
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Social Media
Those numbers don't mean what you think they mean. Here's how to fix your otherwise broken system of social measurement.
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Published:
September 27 2012
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Media Planning & Buying
As our industry quickly evolves, it's essential to accept the new tools and strategies that will help us succeed. Here are the trends marketers can't afford to ignore.
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Published:
August 09 2012
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Video
Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.
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Published:
June 19 2012
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Social Media
As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that.
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Published:
November 23 2011
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Social Media
Many brands have figured out the basics of social media, but very few have taken it to the next level. Here's a marketer's guide for doing so.
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Published:
October 05 2011
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Social Media
Too few brands are following time-tested communications best practices when engaging in social media. Avoid making the same mistakes by following these basic principles.
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Published:
June 22 2011
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Social Media
If you're currently using LinkedIn only to network, you're missing the true power of the platform. Learn how to optimize your personal and company profiles.
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Published:
April 27 2011
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MEDIA PLANNING & BUYING
Consumer-facing brand marketers are wild about social media, but business-to-business marketers have been more skeptical about the value. Consider this proof that social marketing can and will work for B2B companies too.
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Published:
September 13 2010
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MEDIA PLANNING & BUYING
Many of the old dogs of digital and traditional marketing are not quick to learn new tricks. See why these outdated techniques can sabotage your campaign.
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Published:
November 16 2009
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Social Media
Not all social media platforms are created equal. Learn how these smart brands chose the right social media platforms for their needs and tailored campaigns to fit.
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Published:
August 24 2009
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Social Media
Developing a successful social media strategy requires a clear understanding of the technology, users, opportunities, and challenges. This essential checklist will help you evaluate which channels are appropriate for your marketing efforts.
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