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Published:
February 06 2013
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Social Media
Not all of your Facebook fans are out there singing your brand's praises. Sometimes the opposite is true. Let's take a look at who truly "likes" your brand.
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Published:
December 10 2012
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Media Planning & Buying
2013 is not going to be "the year of the [fill in the blank]." It's going to be a year of building on past successes. Here's how you should be preparing.
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Published:
October 31 2012
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Web Analytics
It's time for marketers to stop talking about clicks and impressions and instead focus on what's important -- business results. Here's how to understand the true impact of your digital efforts.
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Published:
August 29 2012
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Social Media
Everybody is on Facebook, so your brand has to be there. Or does it? Consider these reasons why you might be wasting too many resources on the platform.
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Published:
October 07 2011
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Media Planning & Buying
In the effort to capture attention, ads can easily go from interesting to irritating. Here's how to ensure your ads are well received.
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Published:
July 18 2011
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WEB ANALYTICS
At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.
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Published:
August 19 2010
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MEDIA PLANNING & BUYING
In the social media sphere, it is imperative to look at your objectives and determine which tactics will deliver on your goals. Here are five approaches to consider.
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Published:
July 01 2010
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INTEGRATED MARKETING
It is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here's how to see through the hype.
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Published:
February 09 2006
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MEDIA PLANNING & BUYING
Butler/Till Media Services VP Peter Platt shares tips on local online campaign planning.
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