Peter is a 25+ year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. ... more
Not all tech gadgets are adopted by mainstream consumers. Let's take a look at the wearables that could affect the marketing business.
Just because social media sites have audiences doesn't mean they're good places for marketing. Here's why you should reconsider your efforts on these popular platforms.
The vendor proliferation in our industry has gotten out of control. Let's look at the types of companies that are currently making headlines -- but not adding any value to the ecosystem.
Not all of your Facebook fans are out there singing your brand's praises. Sometimes the opposite is true. Let's take a look at who truly "likes" your brand.
2013 is not going to be "the year of the [fill in the blank]." It's going to be a year of building on past successes. Here's how you should be preparing.
It's time for marketers to stop talking about clicks and impressions and instead focus on what's important -- business results. Here's how to understand the true impact of your digital efforts.
Everybody is on Facebook, so your brand has to be there. Or does it? Consider these reasons why you might be wasting too many resources on the platform.
In the effort to capture attention, ads can easily go from interesting to irritating. Here's how to ensure your ads are well received.
At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.
In the social media sphere, it is imperative to look at your objectives and determine which tactics will deliver on your goals. Here are five approaches to consider.
It is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here's how to see through the hype.
Butler/Till Media Services VP Peter Platt shares tips on local online campaign planning.
Full Summit Calendar | Request Invite
1 The 9 fastest ways to piss off online shoppers
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The worst deals in digital advertising
5 The state of brands on Instagram