Tricia Despres is a freelance writer from Chicago. In the past seven years, she has had over 400 articles published in national and regional publications such as Advertising Age, Media Magazine, the Chicago Tribune and Shopper Marketer Magazine. Before freelancing full time, she worked at both Discovery Communications and Starcom USA. When she is n... more
The concept was brilliant. The campaign would have been revolutionary. So why did the client shoot it down? Check out these six failed pitches that still haunt the marketers behind them.
If you've been in the industry any time at all, you're no stranger to vendor fibs. Check out these four agency leaders' stories of deceit.
Bad bosses. Menial tasks. Debilitating stress levels. They build character, right? Here are the lessons that seven marketers gleaned from their very worst jobs.
Did New Coke teach us nothing? Don't screw with a good thing. Here are the lessons we learned when these beloved brands dared to toy with their own images.
Bigger isn't always better. Here's how boutique shops scored impressive clients in 2012 -- and how they plan to do it again this year.
A new job represents a new opportunity to make a name for yourself in digital. Meet the marketers who have been impressing people at their new gigs.
Marketers today might need Facebook. But that doesn't mean they like it. These are the snags they most commonly encounter on the now-ubiquitous platform.
Are the warning signs there? Let's take a look at a few reasons your organization and an employee might need to part ways.
Although Pinterest might be the perfect home for some visual-centric brands, it's going to be a tough sell for others. Let's take a look at the platform's current limitations.
Poor little Myspace -- the butt of so many jokes. But this once-giant might actually have the last laugh. Here's why marketers should be paying attention again.
This year's marketing fails resulted in boycotts, rage-filled tweets, and stern Facebook statuses. Here are the most memorable digital advertising stumbles of 2011.
These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network.
Traditional display is being replaced by more active methods like sponsored conversations. Take a look at how this emerging marketing model works.
If you're using Twitter in your marketing strategies, you'll want to learn about these add-ons that marketers are saying they can't live without.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013