JJ Bannasch
Summit Alumni

JJ Bannasch

President / Executive Media Director, Katana

With more than a decade of agency experience, JJ Bannasch specializes in media and the convergence of technology, best-in-class digital marketing, and campaign architecture in a world of data driven marketing. His approach, theories and strategies have been proven, validated and refined with multi-million dollar digital media campaigns resulting in... more

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6 often-abused paid search metrics

When it comes to paid search, a lack of context or explanation can be detrimental to campaign success. Consider these common metrics misconceptions.

How to drive (and convert) more website traffic

Your site can and should work harder for you. Here's how to attract more visitors and make the most of their attention while you have it.


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