Freelance Writer and Marketing Consultant
Madhuri Shekar is a freelance writer and social media marketing consultant. She has previously worked at Rogers and Cowan in the eMedia department, and at Sony Pictures Television in New Media Research.Madhuri holds a Masters in Global Communication from the London School of Economics and the University of Southern California. She is currently purs... more
Not sure how your brand can leverage the power of a big-name partner? Take the advice of some top entertainment partnership strategists as they reveal key processes, tips, and common mistakes to avoid.
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Marketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize