Drew is an SEO and social media guy. Originally from Kansas City and a graduate of The University of Missouri, Drew will gladly discuss Midwestern cuisine and the vast natural beauty of the state of Missouri with anyone, any time. Drew and his vision of a wife, Lori, live on the West Side of LA with their handsome son, Walter. Drew is a freelan... more
It's unwise to ignore any platform with 200 million monthly active users. Let's take a look at the latest stats on Instagram, as well as the approaches of the top brands on the growing platform.
Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.
The language of marketing tends to evolve at a much slower pace than the industry itself. Here are the terms we need to start eliminating from our vocabulary before they've become wholly irrelevant.
We've all forgotten to un-mute ourselves on a conference line. But the common sins on these calls run much deeper. Are you a guilty party?
At its best, social media is a true collaboration. Here are the brands that obviously get it.
It's no surprise that some of the slickest and most luxurious ad campaigns come out of the car industry. Let's take a look at the most impressive recent social initiatives.
We all know marketers have a problem with silly buzzwords and ridiculously flowery language. If you want your mother to understand what you do for a living, try explaining it like this.
Admit it: You've taken them. You've posted them. But which brands have most successfully socialized the selfie? Let's take a look.
Clients' money keeps the lights on, so they earn the right to be a little goofy sometimes. But if you're running into these client difficulties, you'd better take action -- and quick.
Great work is done in our industry every day. So much, in fact, that some of it can slip by relatively unnoticed. Did you catch these recent winners?
Have you ever watched an ad that left you weeping shamelessly into your coffee? You're not alone. Here are the campaigns that successfully tapped into consumers' emotions.
There's nothing worse than the moment you realize a new hire isn't going to work out. To avoid this awkward situation, keep these mental biases in check.
A little professional self-reflection and improvement never hurt anyone. Here are the resolutions that we as marketers should be making this year.
It's hard to provide a definitive do's and don'ts guide for this new visually rich ad option. But here are the basics to keep in mind.
Perfectionism can sink the most well-intentioned campaign. Here are the acceptable compromises marketers should make.
If it's more than one word, marketers will try to shorten it to two or more letters. Can we please stop? Here are the acronyms that are making us look and sound like morons.
Burnout is a very real problem, especially in the marketing world of rejection. Before letting it get the best of you, try these simple tricks to boost your happiness on the job.
Advertisers love to lump people into groups based on birth dates. Here's why the very notion of generations is no longer relevant.
Fart jokes and other silliness have their place in marketing and advertising, but they can also go horribly wrong. Let's take a look at the brands that are winning and failing in this realm.
You don't need to be a Coca-Cola to post like one on Facebook. Borrow some of these simple and inexpensive tactics from the giants.
On the surface, some marketing tips sound like spectacular ideas. But if you dig deeper, serious flaws are revealed. Here's the Facebook advice you've likely heard -- and hopefully ignored.
Short-form videos in social media are cool, fun, and accessible for any size brand. Take a page from the companies that are doing it right.
If you're in marketing, you have to know how to speak to a room full of people to be successful. It's that simple. Here's how to impress the crowd.
It's good if your brand is experimenting with Vine, but your videos could still be quite bad. Here are some common mistakes that companies are making with the still-nascent video-sharing tool.
It's hard to believe that half of the year is already behind us. Let's review the biggest trends that have shaped our industry and evaluate where we need to go.
Looking to hire a social media manager? Here's how to spot the perfect candidate. If social management is your job, here are the daily activities to embrace.
Posting photos to Facebook is a great way for brands to engage their fans. But don't just post anything. Take a page from these brands' playbooks.
Just because you might offend someone doesn't mean you shouldn't get a little racy from time to time. Here's when your brand can get away with posting not-safe-for-work content.
There are certain questions that are routinely posed to social media managers that can really begin to grate over time. Here's how to ensure more productive -- and less annoying -- conversations.
If your brand is still failing to implement basic levels of personalization, it's time to get cracking. And even if you have the fundamentals in place, consider these ways in which you can deepen your customer connections.
Is your job plagued by inefficiency? Let's take a look at the areas where you can reclaim some productivity.
While it's popular to declare that social media is killing email, this is simply not true. Here's how marketers can leverage the two as complementary channels.
If you're sloppy with your language, you're being careless with your job. Here are the statements marketers must eliminate before losing total respect.
Comedy in social media can easily backfire. But when humor hits the spot, everyone wins. Here's how the funniest brands in social pull it off.
Firing a client is stressful and wastes countless resources. To avoid an ugly breakup down the road, be sure to ask these invaluable questions up front.
Your Twitter presence says a lot about you as a marketing professional. If you find yourself in any one of these buckets, you're irritating a lot of people.
Popularity does not maintain itself. Here are the signs that your brand's cool factor is on the decline -- and some ways to counteract the lameness.
For an industry that revolves around the art of the pitch, some marketers are quite bad at it. If you're trying to sell your great idea, don't let these words come out of your mouth.
Is your company holding you back or otherwise abusing you? Here are the red flags that mean you might want to head for the door.
Do you set goals for the new year only to lose your drive come February? Make this year count by keeping these critical digital marketing resolutions.
Brands don't always fire agencies. In fact, sometimes it's the agency that needs to show a brand the door. Here are the red flags that signal a doomed partnership.
Brands are not people, and they shouldn't behave like them in social media. Here are the subjects that community managers should avoid if they want to keep their sanity -- and jobs.
Too few brands give thought to how blogger outreach programs can backfire. Here are the sometimes-not-obvious ways that marketers insult the very people they hope to woo.
If your social process is a disruptive time-suck, you need to streamline your efforts. Here's how to free up your time for what really matters in social -- engagement.
Even though you don't have big bucks to spend on a glitzy video production, you can still make your YouTube channel a fun and engaging hub. Go ahead and steal these interactive ideas from top brands.
Come on, brands. At least try to make us believe that your heart is in this social media thing. When you put up these types of posts, we have to wonder.
If your brand isn't on Instagram, that's your first problem. Follow these tips to remedy that mistake and avoid others.
Agencies don't want to get fired, so they tell their clients what they want to hear -- but then fail to deliver. Be on the lookout for these common agency lies.
What makes a great post in social media? The inclusion of powerful buzzwords. Here's a guide to the most effective words and how to put them to work.
Metrics are notorious for communicating mistruths, but how do marketers defend against data dishonesty? Here are five misleading metrics and how to avoid falling into their traps.
Vibrant Media and comScore discuss how brands can bridge the gap between the emotional effect of television and the perceived direct-response nature of digital advertising.
Top search results get a lot of clicks, but you might be wasting your time trying to climb to that first position. Here's why a top ranking isn't all it's cracked up to be.
Hyper-local blogs offer deep consumer connections, but they're not without problems. Follow these tips to get around some common roadblocks.
Social media is the hottest thing in interactive marketing, but so many brands manage to screw things up. Here are five common mistakes to avoid.
Many marketers still fail to strategically optimize their videos. Learn how to avoid this common mistake and get the most out of your video efforts.
Your social media presence means nothing without traffic, and search engines are one of the best ways to get it. Follow these tips when building your social media pages for the best SEO results.
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 Blogs every marketer should follow
4 The most overrated platforms for mobile marketing
5 The best social media campaigns of 2014 (so far)