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Josh Gordon

Director of Marketing, Knotice

Josh Gordon is the Director of Marketing at Knotice. An expert in direct digital marketing, effective business communication, and social media strategies, Gordon is a seasoned product marketer who creates innovative, successful marketing campaigns using a multiple online channels. Gordon believes in and practices the principles of direct digital m... more

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How well do you know BT? Published: July 09 2010 \| TARGETING Behavioral targeting is a catch-all term that is actually comprised of vastly different methodologies. Use this guide to help you decide which strategy will best suit your campaign.
How to build more-complete customer profiles Published: October 20 2009 \| DIRECT MARKETING Is your marketing organization able to connect the dots when it comes to customer data? Here are the top four benefits of using a universal profile management system.

How well do you know BT?

Published: July 09 2010 | TARGETING

Behavioral targeting is a catch-all term that is actually comprised of vastly different methodologies. Use this guide to help you decide which strategy will best suit your campaign.

How to build more-complete customer profiles

Published: October 20 2009 | DIRECT MARKETING

Is your marketing organization able to connect the dots when it comes to customer data? Here are the top four benefits of using a universal profile management system.