C.C. Chapman is a modern day renaissance man who lives every day to inspire others to be their best. He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. As a consultant, C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the ne... more
Are you stuck in a content creation quandary? Take a look at some basic steps that can help you simplify the development process and embrace the value of content for your company.
There is no formula for finding the right social outlets to seed your campaign, but using these steps can help you plant your messages.
Ad agencies are unique workplaces, but the principles for career advancement are still basic. Follow these tips to find success in this ever-changing industry.
No one loves having to pitch a prospective client, but it's an unavoidable part of agency life. Adhere to these five steps, and you'll be wowing clients in no time.
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1 The best social media campaigns of 2013
2 6 signs your agency is dying
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 social media network updates that you missed
5 5 requirements for a sustainable career in marketing