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Published:
November 12 2010
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SEO
In this episode of Marketing Obsessions, Kevin Lee talks with SEO guru Bruce Clay about the dangers of ignoring search marketing in favor of social media.
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Published:
October 21 2010
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AD NETWORKS
In this episode of Marketing Obsessions, Kevin Lee talks with Maria Mandel, vice president of media and marketing innovation at AT&T, about the future of digital ad creative.
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Published:
September 30 2010
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Social Media
In this episode of Marketing Obsessions, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
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Published:
September 09 2010
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Social Media
In this episode of Marketing Obsessions, Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
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Published:
September 02 2010
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Social Media
In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
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Published:
June 17 2010
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Social Media
In this episode of Marketing Obsessions, Kevin Lee talks with Doug Frisbie, the national social media and marketing integration manager for Toyota, to get his thoughts on how to do social media right.
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Published:
April 09 2010
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Video
In this episode of Marketing Obsessions, Kevin Lee talks with Register.com's Jason Teichman about what brands need to do when evaluating new media opportunities.
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Published:
April 01 2010
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MOBILE
In this episode of Marketing Obsessions with Kevin Lee, Neil Salvage, the EVP of advertising at Citysearch, talks about how wireless devices have changed the way consumers locate and connect with brands.
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Published:
March 25 2010
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BRANDING
In this episode of Marketing Obsessions with Kevin Lee, Sam Yagan, CEO of OKCupid, discusses how marketers can gather more usable, actionable data.
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Published:
March 19 2010
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EMERGING PLATFORMS
In this episode of Marketing Obsessions with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
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Published:
March 05 2010
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EMERGING PLATFORMS
In this episode of Marketing Obsessions with Kevin Lee, Todd Whitley, VP of eMarketing at The Leukemia & Lymphoma Society, talks about the importance of loyal users in a social media campaign.
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Published:
February 11 2010
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EMERGING PLATFORMS
In this episode of Marketing Obsessions with Kevin Lee, Paul Dunay, author of "Facebook Marketing for Dummies," talks about common blunders that will sink your social media efforts.
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Published:
February 04 2010
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.
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Published:
January 29 2010
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.
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Published:
January 19 2010
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EMERGING PLATFORMS
In this episode of Marketing Obsessions with Kevin Lee, Chris McCann of 1-800-FLOWERS discusses the methodology behind determining which new media possibilities make the grade.
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Published:
January 11 2010
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.
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Published:
December 17 2009
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Social Media
In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.
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Published:
December 08 2009
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.
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Published:
November 24 2009
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, MediaLink President Wenda Harris Millard explains how branded entertainment is changing and what we can expect to see in the future.
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Published:
November 20 2009
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OPINIONS
In this episode of Marketing Obsessions with Kevin Lee, Doug Miller of Expedia explains how CMOs often miss the mark when it comes to digital marketing.
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Published:
November 12 2009
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SEO
In this episode of Marketing Obsessions with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
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Published:
November 10 2009
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LOCAL
In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.
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Published:
October 20 2009
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SEO
In this episode of Marketing Obsessions with Kevin Lee, comScore's founder and chairman Gian Fulgoni discusses the dangers of attributing too much credit for a conversion to the final click made by the consumer.
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Published:
October 13 2009
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MEDIA PLANNING & BUYING
In this episode of Marketing Obsessions with Kevin Lee, Yahoo SVP Joanne Bradford talks about how top CMOs are moving their assets to digital while maintaining an edge through exclusivity.
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Published:
October 07 2009
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Social Media
Marketers are stuggling to keep their brands relevant in tougher times. In this episode of Marketing Obsessions with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip with the economy.
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