Kevin Lee

Kevin Lee

CEO, Didit

Kevin Lee is CEO of Didit (www.Didit.com), a leading digital advertising agency at the forefront of search engine marketing and targeted display media buys (Kevin co-founded Didit in 1996). A founding board member of SEMPO (the Search Engine Marketing Professional Organization), Kevin plays a pivotal role in developing SEMPO´s benchmark resea... more

Kevin's Articles Kevin's Article Feeds

Are marketers ignoring SEO?

In this episode of Marketing Obsessions, Kevin Lee talks with SEO guru Bruce Clay about the dangers of ignoring search marketing in favor of social media.

The evolution of digital ad creative

In this episode of Marketing Obsessions, Kevin Lee talks with Maria Mandel, vice president of media and marketing innovation at AT&T, about the future of digital ad creative.

Taking a new look at social media

In this episode of Marketing Obsessions, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.

Social media marketing mistakes

In this episode of Marketing Obsessions, Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.

Social media: What lies ahead

In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.

3 surprising social media lessons

In this episode of Marketing Obsessions, Kevin Lee talks with Doug Frisbie, the national social media and marketing integration manager for Toyota, to get his thoughts on how to do social media right.

How to avoid drowning in new media

In this episode of Marketing Obsessions, Kevin Lee talks with Register.com's Jason Teichman about what brands need to do when evaluating new media opportunities.

Have mobile phones become the new Yellow Pages?

In this episode of Marketing Obsessions with Kevin Lee, Neil Salvage, the EVP of advertising at Citysearch, talks about how wireless devices have changed the way consumers locate and connect with brands.

Lessons learned from using targeted data

In this episode of Marketing Obsessions with Kevin Lee, Sam Yagan, CEO of OKCupid, discusses how marketers can gather more usable, actionable data.

How to evaluate online media channels

In this episode of Marketing Obsessions with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.

The importance of social media super users

In this episode of Marketing Obsessions with Kevin Lee, Todd Whitley, VP of eMarketing at The Leukemia & Lymphoma Society, talks about the importance of loyal users in a social media campaign.

How to avoid a social media meltdown

In this episode of Marketing Obsessions with Kevin Lee, Paul Dunay, author of "Facebook Marketing for Dummies," talks about common blunders that will sink your social media efforts.

CMO oversights that will lead to failure

In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.

3 CMO mistakes that will ruin your brand

In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.

How to balance new media opportunities

In this episode of Marketing Obsessions with Kevin Lee, Chris McCann of 1-800-FLOWERS discusses the methodology behind determining which new media possibilities make the grade.

3 CMO mistakes to avoid in 2010

In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.

Making the most of your social media monitors

In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.

The frightful future of print media

In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.

The questionable future of branded entertainment

In this episode of Marketing Obsessions with Kevin Lee, MediaLink President Wenda Harris Millard explains how branded entertainment is changing and what we can expect to see in the future.

CMO mistakes in online media and marketing

In this episode of Marketing Obsessions with Kevin Lee, Doug Miller of Expedia explains how CMOs often miss the mark when it comes to digital marketing.

3 SEO tips you can't afford to miss

In this episode of Marketing Obsessions with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.

5 success factors for local businesses

In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.

Redefining ROI: The connections you're missing

In this episode of Marketing Obsessions with Kevin Lee, comScore's founder and chairman Gian Fulgoni discusses the dangers of attributing too much credit for a conversion to the final click made by the consumer.

Climbing inside the mind of a CMO

In this episode of Marketing Obsessions with Kevin Lee, Yahoo SVP Joanne Bradford talks about how top CMOs are moving their assets to digital while maintaining an edge through exclusivity.

How to avoid getting sucked into social hype

Marketers are stuggling to keep their brands relevant in tougher times. In this episode of Marketing Obsessions with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip with the economy.

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